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Cultural impact of Harry Styles

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Styles on stage at Wembley Stadium in 2022

English singer and songwriter Harry Styles has made a significant impact on popular culture with his music, artistry, fashion, identity, tours, and commercial achievements worldwide. He is regarded as one of the most influential men in fashion and a subject of widespread public interest with a vast fanbase. He is considered to be among the most successful solo artists who have emerged from a band.

His musical career began in 2010 as part of One Direction, a boy band formed on the British music competition series The X Factor after each member of the band had been eliminated from the solo contest. They became one of the best-selling boy bands of all time before going on an indefinite hiatus in 2016. After releasing his self-titled debut solo album through Erskine and Columbia Records in 2017, Styles steadily amassed fame, success and public interest throughout his career, becoming a fashion and cultural icon and one of the most successful artists of the 21st century. Additionally, Styles has been often described by media outlets as one of the culture defining figures shaping masculinity and a successor to artists such as Elton John, David Bowie, Elvis Presley, and Freddie Mercury.

Fame and stardom

Harry Styles is often considered one of the greatest and most influential artists of the 21st century.[1][2][3][4] He is one the richest UK people, making £175 million as of 2024 through music and his film appearances.[5] Styles has released three studio albums, supported by fourteen singles and one promotional single.[6] All of his three albums were commercial success and well received by music critics.[7][8]

He is considered to be among the most successful solo artists to have emerged from a band.[9][10] Ben Beaumont-Thomas of The Guardian wrote that Styles is "a star who has negotiated one of the most difficult transitions in music – from boyband to solo artist – with more panache than even successful forebears such as Justin Timberlake and Robbie Williams".[11] He has been often described by media outlets as a successor to artists such as Elton John,[12] David Bowie,[13] Elvis Presley,[14] and Freddie Mercury.[15]

Legacy

Senior artists such as Paul McCartney,[16] Joni Mitchell,[17] Stevie Nicks,[18] Elton John,[19] Rick Astley,[20] and Shania Twain[21] have praised his musicianship. Stevie Nicks regards Styles as "the son I never had", "my little muse", and a "love child" between her and Mick Fleetwood.[22] Fleetwood shared this assessment, stating Styles has "the real shit in him" and joking he adopted Styles. Neil Tennant of the Pet Shop Boys praised Styles for his album sequencing and taking risks as a mainstream pop star,[23] Liam Gallagher called Styles "marvellous" and "very talented",[24] Nick Mason of Pink Floyd asked if he could play drums for Styles,[25] and Jon Bon Jovi labelled him as "one-of-one" and "the real deal."[26]

Touring

Styles has been revered by critics and journalists for his unique performing style and sense of inclusivity while touring. According to Billboard, tickets for the Harry Styles: Live on Tour shows in 2017 sold out in seconds across 29 markets.[27] The tour grossed over $63 million and raised a total of $1.2 million in charity donations from ticket and merchandise sales for 62 charities around the world, and registered hundreds of new voters in the US via the non-profit organisation HeadCount.[28] The second of the two final shows at the Kia Forum tallied more than 17,000 paid tickets and beat the record for the most paid tickets for a single show since the venue reopened in 2014. Additionally, record amounts of merchandise were sold in over 50 venues in North and South America, Australia, and Europe, according to Live Nation.[28]

Styles' Love On Tour grossed $617.3 million and sold more than 5 million tickets over 173 dates.[29] It ended as the fifth-highest-grossing tour and eighth-most attended tour of all time, and raised more than $6.5 million for various charities including Planned Parenthood, Choose Love, and Physicians for Reproductive Health.[30][29] The tour eclipsed the entire career gross of One Direction's tours combined.[30] The tour was also credited by Hugh McIntyre of Forbes as "one of the first major ventures by a top-tier musician following the global pandemic" where most artists held back to see how the market would respond following the outbreak.[31]

Residencies

As part of Styles' Love On Tour in 2021, Styles announced a 15-night residency at both Madison Square Garden and the Kia Forum, with additional 6-night residencies in Austin and Chicago. Multiple publications cited Styles as the leader in a new trend of live entertainment for performers in a post-COVID-19 landscape and a method to reduce touring costs. Ben Sisario of The New York Times named Styles "the most prominent example of a bubbling trend", with Eamonn Forde of The Guardian agreeing that Styles led the pack due to his large scale success. Former chief executive of Ticketmaster, Nathan Hubbard called Styles' strategy "the future of live [entertainment]".[32][33]

Styles' shows at Madison Square Garden were the highest grossing engagement for a British artist, for a male artist, the biggest for any artist at the venue, and the highest grossing headline engagement in Billboard boxscore's history.[34] The Garden raised a permanent banner to the rafters in the venue, commemorating his record-setting run of 15 consecutive sold-out shows, making Styles the third artist in history to receive the accolade.[35] Jim Dolan, executive chairman and CEO of MSG Entertainment, named Styles one of the most impactful artists of his generation.[36] Styles also received a commemorative banner for his 15 sold-out shows at the Kia Forum that was raised to the rafters of the venue.[37]

Sustainability

Styles is considered one of the leading contemporary artists promoting sustainability in live entertainment.[38][39] Styles launched a partnership with the non-profit organization Reverb in 2018 for his Harry Styles: Live on Tour.[40] On his first tour, 6,700 gallons of waste were diverted from landfills backstage by band/crew.[41] As part of Styles' Love On Tour, "Harry Styles Eco-Village" were set up at every show, where 33,900+ single-use bottles were eliminated. Styles also supported The Kenya Clean Water Project, The Sky Wind Project, and Solar Powered Streetlights in Michigan to address the greenhouse gas emissions from the tour.[42] In 2022, the partnership was highlighted by Billboard as one of the major contributors to the "green movement" in live music.[43] Publications such as The Washington Post credited Styles alongside Coldplay and Billie Eilish for being the first major artists to make climate pledges on their tours.[44]

Styles also invested in the sustainable arena venue Co-Op Live, the UK's first and only 100% electric arena, powered by a combination of renewably sourced electricity and on-site solar panels.[45] The venue's roof harvests rainfall, which is used to water its plants and flush its toilets. The venue also pledges zero waste to landfill and the intention to be the most sustainable arena in Europe.[45] In 2024, representatives for Styles joined the Music Climate Advisory Committee for a study at the Massachusetts Institute of Technology (MIT)'s Environmental Solutions Initiative, proposing sustainable solutions for events across the entire live music industry.[46]

Commercial influence

As a result of the anticipation for his albums, Styles has impacted the music industry's economy on several occasions. After the release of Harry's House and its lead single "As It Was" in 2022, the United Kingdom saw its highest annual export level since 2000. It led to a double-digit percentage increase in physical sales, digital sales, streaming, and other consumption of British music in every region globally.[47] Sony Music Group considered Harry's House a major seller for their third fiscal quarter of 2022, when the company experienced record earnings and a 42.9% year-on-year growth in music publishing revenue.[48] In 2022, Harry's House was listed among the key contributors to an increase of cassette sales in the UK, the highest level since 2003.[49] Styles has also been credited for the rise in vinyl sales in both the UK and the US, for a 20% year on year industry increase.[50][51] His album Fine Line was the best-selling vinyl album in the US in 2020.[52]

British export

The British Phonographic Industry (BPI) has credited Styles' global success with boosting music exports to the United Kingdom multiple times.[53][54][55] Media outlets such as The Guardian have claimed Styles is "Britain's most lucrative export" with his broad international appeal, and The Telegraph labelled him "Britain’s premier contemporary pop star" who is "single-handedly keeping Britain relevant on the world stage".[56][57][58][59] Harry Styles (2017) and Fine Line reached number one in the charts of over 30 countries, with Harry's House reaching the top in over 50 countries. Styles' debut album, Harry Styles, earned the biggest sales week for a debut album by a British male in the SoundScan era and Harry's House moved more copies on vinyl than any other artist since SoundScan tracking began.[60][61] In the US, "As It Was" is the longest running number one song by a British act in the U.S. Billboard Hot 100 history and Harry's House's first week on the U.S. Billboard 200 chart was the biggest debut for any British male artist. Styles also holds the record as the first UK male artist to debut at number one on the Billboard 200 with his first three albums.[62] Styles was named the most influential person on Twitter by The Independent in 2015 and ranked as the tenth most famous contemporary music artist by YouGov in 2024.[63][64] Styles has also broken a variety of records in Asia, Europe, and Latin America with his tours.[65][66]

Styles has been particularly praised for "breaking the boyband mould" as a solo artist and "cracking America". James Masterton of The Guardian labeled Styles as "a new kind of cross-media poly-talent" across generations, calling him a "renaissance man" for expression and fluidity in British stars.[57] Styles was the first British male soloist to win Album of the Year at the Grammys since Eric Clapton and was the first to win the award after originating from reality television.[67]

Marketing strategies

Styles' brand is considered "a professional, consistent and emotional presence" with "elaborate" and "lavish" marketing campaigns.[68][69] In 2020, Styles won the Silver Clio Award for "Adore You" (2019) in the "Music Marketing" category for his Eroda campaign.[70] Moreover, in 2024, Styles and Columbia Records won the Clio Grand in the "Album Launch/Artist Promotion Integrated Campaign" category for their achievement with Harry's House.[71]

Fashion

See also: Blue Gucci dress of Harry Styles

Styles has been labelled a fashion icon and as one of the most influential males in fashion by journalists and other sectors of the entertainment industry. His influence on fashion has been examined by critics and designers. Styles has had several ventures into the fashion industry, including owning lifestyle and fashion brand Pleasing, creating his own collection for Gucci, investing in brands like S.S. Daley, and appearing at events such as the Met Gala and the Fashion Awards. He became the first male to cover Vogue in December 2020, selling 40,000 subscriptions after the cover was launched and had to order a second print run with a waitlist.[72] Styles has set various fashion trends throughout his career, and aspects of his looks and clothing have influenced the public, designers, and other entertainers. Elements of Styles' personal belongings and famous looks have been displayed in museums and other exhibitions around the world, including the Design Museum, the Grammy Museum, and the Victoria and Albert Museum. He is often credited for popularizing the feather boa as part of his performance outfit at the 2021 Grammy Awards. He is also credited for creating trends in fashion with pearl necklaces, Hawaiian shirts, crochet garments, Chelsea boots, and wide-leg trousers. Styles has also received various awards for his fashion, including the British Style Award at the 2013 Fashion Awards.

Creative inspiration

Inspiration on other artists

Many musicians have expressed getting inspiration from Styles and their desire to work with him. Artists such as SZA,[73] Miley Cyrus,[74] Elton John,[75] Shania Twain,[76] Olivia Rodrigo,[77] Chris Stapleton,[78] Mark Ronson,[79] Halsey,[80] Lorde,[81] Matty Healy,[82] and Troye Sivan have all voiced their wishes to collaborate with Styles.[83] Singer-songwriter Stevie Nicks likened Fine Line to Fleetwood Mac's album Rumours (1977) and commented that she was inspired by him to write new music and poetry.[84]

Novels inspired by Styles include the After series,[85] Grace and the Fever,[86] and The Idea of You.[87] The After novels were turned into a film series,[88] with Anne Hathaway and Nicholas Galitzine starring in the romantic comedy film The Idea of You (2024), an adaption of the novel.[89] Styles has been featured as part of several children's books, such as Penguin Random House's 'Tiny Idols: A Baby's First Biography' & 'Little Golden Books' and the 'Have You Heard of?' series.[90][91][92]

Covers and mentions

Many musicians worldwide have recorded their own renditions of songs from Styles' discography. Styles' songs have been featured multiple times at the Live Lounge, a segment from BBC Radio 1 during which acts often perform a track from another artist. Artists such as Jorja Smith, Sabrina Carpenter, Little Mix, Lizzo, Vampire Weekend, Arcade Fire, Måneskin, Cannons, and Jungkook have all covered Styles' work. Additionally, publications such as Billboard have created listicles ranking the best versions of Styles' songs.[93]

Styles has also been referenced and referred to on multiple tracks by other artists, such as Brockhampton's "Johnny" (2017), Logic's "44 More" (2018), Stormzy's "This Is What I Mean" (2022), and Drake and 21 Savage's "Major Distribution" (2022). Taylor Swift's album 1989 (2014) is inspired by Styles, most prominently on its single "Style".[94] Styles was also name-dropped on tracks by Kelsey Karter, Dylan, and Logan Paul.[95][96]

Tribute projects

Styles has been the subject of various tribute projects around the world. Vitamin String Quartet released a cover of "As It Was" commemorating the song through classical music.[97] Classical musician Steve Horner also gave tribute to Styles' 2017 single "Sign of The Times" as part of the soundtrack of the second season of the Bridgerton series.[98] Styles also inspired a jazz-funk cover of "As It Was" by Prep that went viral on TikTok, and an additional experimental jazz cover album entitled A Visit to Harry's House by musicians Spencer Zahn, Dave Harrington, and Jeremy Gustin.[99][100]

Styles has also been the subject of many tribute concerts across the United Kingdom, including the Candlelight Concerts series and a tour entitled the "Harry's House of Gospel".[101][102] Styles-themed events like drag brunches and themed bars have also been utilized to pay tribute to the artist.[103][104]

Scholarly interest

Styles is a subject of academic research. His artistry, fame, societal impact, and sexuality are broadly the topics of scholarly media studies. Some higher educational institutions offer undergraduate and elective courses focusing on Styles. The courses focus on the dissection of Styles' persona and work on how modern celebrity spawns "questions of gender and sexuality, race, class, nation and globalism, media, fashion, fan culture, internet culture, and consumerism".[105] Universities such as Texas State University have courses dedicated to researching topics of Styles' impact.

See also

References

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  98. ^ Moayeri, Lily (24 March 2022). "Harry Styles' 'Sign of the Times' Gets String Arrangement for 'Bridgerton' — How the Cover Came to Be". Variety. Retrieved 26 June 2024.
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  102. ^ Brooke, Amy (19 April 2023). "Experience iconic music by candlelight". Brighton On The Inside. Retrieved 26 June 2024.
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