Super Brand Mall (Chinese: 正大广场; pinyin: Zhèngdà Guǎngcháng) is a Shanghainese shopping center, developed by Shanghai Kingshill Limited, a subsidiary of the Charoen Pokphand Group of Thailand. It is set in the Lujiazui Finance and Trade Zone. The Super Brand Mall has 13 floors, with a total gross floor area of 250,000 m2 (2,700,000 sq ft). In 2004, the mall received ISO 9001 certification.
| 正大广场 | |
 Super Brand Mall seen from the Huangpu River | |
 | |
| Location | Lujiazui, Shanghai, China |
|---|---|
| Coordinates | 31°14′14″N 121°29′56″E / 31.2371°N 121.4990°E |
| Address | 168 Lujiazui Xi Lu, Pudong New Area, Shanghai, China |
| Opening date | 2002.10.18 |
| Developer | Shanghai Kinghill Ltd. (Chia Tai Group) |
| Management | Shanghai Kinghill Ltd. (Chia Tai Group) |
| Owner | Shanghai Kinghill Ltd. (Chia Tai Group) |
| Architect | ECADI & The Jerde Partnership International, Inc. |
| Total retail floor area | 121,433 m2 (1,307,090 sq ft) |
| No. of floors | 13 |
| Website | www |
History
editThe mall opened in October 2002.[1] The mall struggled when it opened owing to the consumer market still being in its infancy. There was a low occupancy rate; many stores were unoccupied. The first reason was that the mall had an excessive investment in which it was significantly bigger than comparable malls. The second reason was that it was based in the Pudong district of Shanghai, where consumers generally spend much less compared to Nanjing Road and Huaihai Road, which are conventional business hubs.[2]
Between April and June 2022, the mall cut tenants' lease payments by more than ¥70 million (US$10852713) to preserve the occupancy rate that the COVID-19 pandemic had reduced. It reached a 75% occupancy rate by August of that year.[3]
See also
editReferences
edit- ^ Fan, Yubin 范宇斌 (2024-05-07). "上海正大广场"五一"假期客流创新高 多元消费场景引消费热潮" [Shanghai's Super Brand Mall hits record high passenger flow during the May Day holiday, and diversified consumption scenarios lead to a consumption boom] (in Chinese). China News Service. Archived from the original on 2024-06-09. Retrieved 2024-06-09.
- ^ Zhang, Zhiwei 张志伟 (2011). 战略决胜未来: 运营配称铸就商业地产王者 [Strategy Determines the Future]. Kunming, Yunnan: Yunnan University Press. ISBN 9787548203735. Retrieved 2024-06-09 – via Google Books.
- ^ "上海正大广场倒闭？陆家嘴沦陷？1/3店铺关门？真相是→" [Shanghai's Super Brand Mall closed down? Lujiazui fell? 1/3 of the shops closed? The truth is →]. Shanghai Observer (in Chinese). 2022-09-11. Archived from the original on 2024-06-09. Retrieved 2024-06-09 – via Sina Corporation.
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