Wikipedia

Strangers (Kenya Grace song)

"Strangers" is a song by British-South African musician Kenya Grace. It was officially released as her major-label debut single on 1 September 2023 through Major Recordings, a dance label owned by Warner Records.[3] It is the follow-up release to her prior viral single, "Meteor" (also in 2023).[3] "Strangers" was Grace's breakthrough single, peaking at #1 in Austria, Bulgaria, Croatia, Latvia, Lithuania, the United Kingdom and Ukraine, as well as topping both the Australian and American dance music charts.[4] The track peaked at #2 in Luxembourg, New Zealand, Russia, Slovakia and Switzerland, and was a top-five or top-ten hit in the Czech Republic, Denmark, Finland, France, Germany, Hungary, Iceland, India, Ireland, Japan, the Netherlands, Norway, Poland, Singapore, Sweden and the United Arab Emirates.[5][6]

"Strangers"
An upside-down shot of Kenya Grace with chains around her neck
Single by Kenya Grace
from the EP The After Taste
Released1 September 2023 (2023-09-01)
Recorded2022–2023
Genre
Length2:52
Label
Songwriter(s)Kenya Grace
Producer(s)Kenya Grace
Kenya Grace singles chronology
"Meteor"
(2023) 		"Strangers"
(2023) 		"Only in My Mind"
(2023)
Lyric video
"Strangers" on YouTube

The work was nominated for the PRS for Music Most Performed Work Ivor Novello Award on Thursday 23 May 2024.[7]

Background

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Grace initially shared a snippet of the song on her Instagram Reels on 14 July 2023. Social media agency 10x Content orchestrated a viral marketing campaign to propel the song.[4] After she teased the song again on 27 July 2023, this time via TikTok, the song would go viral. The TikTok video has accumulated over 35 million views.[5]

A press release described the song as containing "vibey synths" and a "drum 'n' bass core", as well as a "propulsive backdrop", on top of which Grace "layers evocative vocals" with a "gentle delivery".[3]

Charts

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Certifications

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Certifications for "Strangers"
Region Certification Certified units/sales
Australia (ARIA)[97] 2× Platinum 140,000‡
Austria (IFPI Austria)[98] Platinum 30,000‡
Canada (Music Canada)[99] Gold 40,000‡
France (SNEP)[100] Diamond 333,333‡
Germany (BVMI)[101] Gold 300,000‡
Italy (FIMI)[102] Gold 50,000‡
New Zealand (RMNZ)[103] Platinum 30,000‡
Poland (ZPAV)[104] 3× Platinum 150,000‡
Portugal (AFP)[105] Platinum 10,000‡
Spain (PROMUSICAE)[106] Gold 30,000‡
Switzerland (IFPI Switzerland)[107] Platinum 20,000‡
United Kingdom (BPI)[108] Platinum 600,000‡
United States (RIAA)[109] Gold 500,000‡

‡ Sales+streaming figures based on certification alone.

References

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  2. ^ Lewis, Isobel (14 October 2023). "How Kenya Grace made chart history as her self-produced single 'Strangers' reaches No 1". The Independent.
  3. ^ a b c Vigil, Dom (31 August 2023). "Kenya Grace Strangers". Prelude Press. Retrieved 8 September 2023.
  4. ^ a b Onikoyi, Ayo (12 July 2023). "Plans to propel Kenya Grace's song "Strangers" to Global Billboard 100 Charts unveiled". Vanguard.
  5. ^ a b Zellner, Xander (26 September 2023). "Hot 100 First-Timers: Kenya Grace Arrives With Viral Hit 'Strangers'". Billboard. Retrieved 3 October 2023.
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