Luminary is a subscription podcast network[1] that launched on 23 April 2019.[2][3][4]
| Industry | Radio |
|---|---|
| Genre | Podcasts |
| Founded | 2019 |
| Founders |
|
| Headquarters | US |
Key people |
|
| Parent | Luminary Media LLC |
| Website | luminarypodcasts |
History
editIt was launched by Luminary Media LLC, a venture-backed company, that was co-founded in 2018 by Joe Purzycki,[5][4] and Matt Sacks.[6][7] Preceding the launch, the company had raised $100 million in venture capital,[4][8] from New Enterprise Associates and Sinai Ventures,[6] among others. Nicholas Quah, writing for Vulture.com, described Luminary's launch week as "horrific",[8] with licensing and permission issues,[8] and other controversies.[9] In late 2019, Simon Sutton replaced Matt Sacks as CEO.[10][11]
In May 2020, Bloomberg News called Luminary a "money-losing podcasting startup" with an app that "has struggled to find an audience since its debut in April 2019. Only about 80,000 people who tried the app have remained paying subscribers" per sources.[12] Bloomberg reported that the company had received "$30 million in a new round" of investment and was looking for additional funding due to the COVID-19 pandemic.[12] Nicholas Quah, for Nieman Lab, commented that in light of Bloomberg's report "it would seem that Luminary's fundamental problem is that it didn't end up signing anybody who had a powerful enough pull to drive that many paid listeners. Sure, it assembled a catalog of interesting stuff, but it doesn't have a world-building Howard Stern/Bill Simmons-level asset, plain and simple".[11]
Early 2022, Rishi Malhotra became CEO.[13] In March 2022, Dave Chappelle's Pilot Boy Productions invested in Luminary with an undisclosed sum; Chappelle's podcast is also hosted by Luminary.[13][14] Later that month, Jacob Kastrenakes, for The Verge, commented that "maybe Luminary's subscription-only podcast model still has legs".[7] However, after scanning "the company's website before my chat with Malhotra, and nearly all of the shows featured on the front page hadn't posted new episodes in the past six months. In fact, if you look around Luminary's website, it's hard to find any shows that have updated recently. That's a tough sell for a service with a monthly subscription fee. [...] Luminary shows will continue to start and stop publishing throughout the year, Malhotra said, being produced in seasons more like a TV show".[7]
The 2023 album Liberation 2 from Talib Kweli and Madlib was released exclusively on Luminary.
Programming
edit| Year | Title | Host or Starring | Genre | Co-producer | Notes |
|---|---|---|---|---|---|
| 2019 | Smartr | Noa Lukas | Comedy | Team Coco | |
| 2019 | The Ten | Zach Stafford | News & Politics | The Advocate | |
| 2019 | Frontier Tween | Maria Bamford, Conan O'Brien, Kerri Kenney, and Tim Baltz | Performing Arts | Team Coco | |
| 2019 | Players' Tribune: The Podcast | Various | Sports & Recreation | The Players' Tribune | |
| 2019 | Vocal Point | Martina McBride | Music | Believe Entertainment Group | |
| 2019 | Telephone Stories | Brandon Ogborn and Omar Crook | Music | Ninth Planet Audio | |
| 2019 | Hyper-Thetical | Kerry Bishé | Performing Arts | FilmNation Entertainment in association with Transmitter Media | |
| 2020 | Lies We Tell | Alex Gibney and Ellen Horne | Society & Culture | Jigsaw Productions | |
| 2020 | The Black List Podcast | Franklin Leonard | TV & Film | Ninth Planet Audio & The Black List | |
| 2019 | Poetics | Omari Hardwick | Music | ||
| 2019 | Stoop Talks | Hana Baba and Leila Day | Society & Culture | ||
| 2019 | Break Stuff: The Story of Woodstock '99 | Steven Hyden | Music | The Ringer | |
| 2019 | Wisdom From The Top | Guy Raz | Careers | Built-It Productions, NPR | [15] |
| 2019 | Tabloid | Vanessa Grigoriadis and Lux Alptraum | News & Politics | New York Magazine | |
| 2019 | Sonic Boom: How Seattle Lost Its Team | Jordan Ritter Conn | Sports & Recreation | The Ringer | |
| 2019 | Celeste & Her Best | Celeste Barber | Comedy | ||
| 2019 | Karamo: The Podcast | Karamo Brown | Education | ||
| 2019 | The Rewatchables 1999 | Bill Simmons | TV & Film | The Ringer | |
| 2021 | Above the Noise | Russell Brand | Religion & Spirituality | ||
| 2020 | Murder on the Towpath | Soledad O'Brien | History | FilmNation Entertainment in association with Neon Hum Media | |
| 2015 | History on Fire | Daniele Bolelli | History | ||
| 2019 | Fiasco | Leon Neyfakh | News & Politics | ||
| 2017 | Spooked | Glynn Washington | Performing Arts | Snap Judgment | |
| 2019 | The Trevor Noah Podcast | Trevor Noah | Comedy | ||
| 2019 | The Roxane Gay Agenda | Roxane Gay | Society & Culture | ||
| 2019 | The C-Word | Lena Dunham & Alissa Bennett | History | ||
| 2017 | Under The Skin | Russell Brand | Religion & Spirituality | ||
| 2014 | Guys We Fucked | Corinne Fisher and Krystyna Hutchinson | Sexuality | ||
| 2021 | The Midnight Miracle | Talib Kweli, Yasiin Bey, and Dave Chappelle | Society & Culture | ||
| 2019 | People's Party | Talib Kweli | Music | Uproxx | |
| 2020 | British Villains | William Green | History | Ninth Planet Audio & The Cut | |
| 2020 | The Passion Economy | Adam Davidson | Finance & Economics | Arrow Productions & Three Uncanny Four | |
| 2016 | I Am Rapaport | Michael Rapaport | Sports & Recreation | DBPodcasts |
References
edit- ^ White, Peter (6 January 2022). "Roxane Gay Launches Talk Show Podcast With Luminary". Deadline Hollywood. Retrieved 20 March 2022.
- ^ Zorn, Eric (19 April 2019). "Can Luminary entice podcast listeners to pay to listen?". Chicago Tribune. Retrieved 20 March 2022.
Apr 19, 2019 [...] Tuesday may mark the beginning of the end of the free ride for podcast listeners. That's launch day for Luminary, [...]
- ^ Stelter, Brian (23 April 2019). "Big names and big doubts as Luminary launches subscription podcast app". CNN. Retrieved 20 March 2022.
April 23, 2019 [...] Tuesday is the start of a big test. It's the launch of Luminary, [...]
- ^ a b c Carman, Ashley (22 April 2019). "Podcast wars: $100 million startup Luminary launches Tuesday without Reply All or The Daily". The Verge. Retrieved 20 March 2022.
- ^ Lee, Edmund; Hirsch, Lauren (14 April 2021). "Former Condé Nast Editor Plans a Vanity Fair for the Substack Era". The New York Times. Retrieved 20 March 2022.
- ^ a b Spangler, Todd (29 January 2020). "Ex-HBO Boss Richard Plepler Invests in Luminary, Joins Podcast Company's Board". Variety. Retrieved 20 March 2022.
- ^ a b c Kastrenakes, Jacob (8 March 2022). "Luminary's CEO says the subscription podcast model 'is working'". The Verge. Retrieved 20 March 2022.
- ^ a b c Quah, Nicholas (26 April 2019). "How Luminary's Messy Debut Ended Up Roiling the Podcast Industry". Vulture.com. Retrieved 20 March 2022.
- ^ Carman, Ashley (25 April 2019). "Podcast startup Luminary's launch week keeps getting worse". The Verge. Retrieved 20 March 2022.
- ^ Lang, Brent (24 October 2019). "Former HBO President Simon Sutton Joins Luminary as CEO". Variety. Retrieved 20 March 2022.
- ^ a b Quah, Nicholas (19 May 2020). "We've finally got some hard numbers from Luminary (and they aren't great)". Nieman Lab. Retrieved 25 March 2022.
- ^ a b Shaw, Lucas; Anand, Priya (May 2020). "Podcaster Luminary Seeks Fresh Cash to Buoy Struggling Business". Bloomberg News. Archived from the original on 4 June 2020. Retrieved 25 March 2022. (Subscription required.)
- ^ a b Carman, Ashley (1 March 2022). "Dave Chappelle Invests in Podcast Startup Luminary". Bloomberg News. Retrieved 20 March 2022.
- ^ Chan, J. Clara (1 March 2022). "Dave Chappelle Invests in Podcast Company Luminary Amid Executive Shake-Up". The Hollywood Reporter. Retrieved 25 March 2022.
- ^ "Luminary and NPR announce the wide release debut of 'Wisdom From The Top'". NPR (Press release). 6 October 2021. Retrieved 25 March 2022.