The Libera Award for Marketing Genius is an award presented by the American Association of Independent Music at the annual Libera Award which recognizes "the most innovative and creative marketing campaign for a project released by an Independent label or artist" since 2012.[1] The category was known as Light Bulb Award in 2012 to 2014.
| Libera Award for Marketing Genius | |
|---|---|
| Country | United States |
| Presented by | American Association of Independent Music (A2IM) |
| First awarded | 2012 |
| Currently held by | Domino Recording Company for Wet Leg's Wet Leg (2023) |
| Website | liberaawards |
It was first presented to Epitaph Records and Anti- were the first recipients of the award for the Invite-Only Listening Party hosted to promote Tom Waits' 2011 album Bad as Me. Since 2015, a set of nominees is presented annually.
Winners and nominees
edit| Year | Recipients | Artist | Work | Ref. |
|---|---|---|---|---|
| 2012 | Epitaph Records and Anti- | Tom Waits | Invite-Only Listening Party | [2] |
| 2013 | Glassnote Records, Gentlemen of the Road, and Mumford & Sons | Mumford & Sons | The Stopover Tour for Babel | [3] |
| 2014 | Warp · Marketing leads: Steven Hill and Josh Berman |
Boards of Canada | Tomorrow's Harvest album | [4] |
| 2015 | ||||
| Mass Appeal Records · Marketing lead: Run the Jewels |
Run the Jewels | 'Meow the Jewels / Tag the Jewels' | [5][6] | |
| 311 Music · Marketing lead: Rich Lyne |
311 | Ster3ol1th1c PledgeMusic album release campaign | ||
| Warp · Marketing lead: Steven Hill |
Aphex Twin | Syro album release campaign | ||
| Loma Vista Recordings · Marketing lead: Adam Farrell |
Little Dragon | 1-800-NABUMA campaign | ||
| Merge Records · Marketing lead: Becky Mormino |
Various Artists | 'Or Thousand of Prizes: Merge 25' campaign | ||
| RED Music · Marketing lead: Alex Brody |
Various Artists | 'Ten Bands One Cause: Pink Vinyl' | ||
| Luaka Bop · Marketing lead: Eric Welles Nystrom |
William Onyeabor | William Onyeabor Box Set campaign | ||
| 2016 | ||||
| Mass Appeal Records · Marketing leads: Amaechi Uzoigwe, Zena White, and Amit Nerurkar |
Run the Jewels | #12DaysofRTJ | [7][8] | |
| 4AD · Marketing lead: Pablo Douzoglou |
Grimes | Art Angels album | ||
| ADA and Chegg Music 101 · Marketing lead: Heather Hatlo-Porter and Brandon Squar |
Macklemore & Ryan Lewis | Chegg Music 101 | ||
| ATO Records · Marketing lead: Jon Salter |
Alabama Shakes | Sound & Color album | ||
| Doomtree Records · Marketing lead: Dessa and Lazerbeak |
Various Artists | Doomtree Pop Quiz | ||
| Nuclear Blast · Marketing lead: Joanna Noyes |
Slayer | God Listens to Slayer! | ||
| Razor & Tie · Marketing lead: Karen Dillett |
Starset | Planetarium Shows | ||
| RED Music · Marketing lead: Alex Brody |
Various Artists | Ten Bands One Cause | ||
| Relapse Records · Marketing leads: Corey Zaloom and Bob Lugowe |
Torche | Torche Vs. Robots | ||
| 2017 | ||||
| Young Turks · Marketing leads: Pablo Douzoglou and Blake Thomas |
The xx | I See You album | [9][10] | |
| Jagjaguwar · Marketing leads: Phil Waldorf and Tom Davies |
Bon Iver | 22, A Million album | ||
| Daptone Records · Marketing leads: Nydia Davila, Victoria Morris, and Joanna Noyes |
Charles Bradley | Changes album | ||
| Mass Appeal Records · Marketing leads: Amit Nerurkar, Chris Mcilvenny, and Annie Chen |
DJ Shadow | "Nobody Speak" campaign | ||
| ATO Records · Marketing leads: Jon Salter and Laura Lyons |
Joseph | I'm Alone, No You're Not album | ||
| XL Recordings · Marketing leads: Adam Berman, Pablo Douzoglou, and Blake Thomas |
Kaytranada | 99.9% The Game | ||
| ATO Records · Marketing leads: Jon Salter, Dave McClain, and Laura Lyons |
King Gizzard & the Lizard Wizard | Nonagon Infinity album | ||
| XL Recordings · Marketing leads: Radiohead and Scott Wright |
Radiohead | Radiohead Disappears from the Internet | ||
| 2018 | ||||
| Run the Jewels · Marketing leads: Amaechi Uzoigwe and Lee Martin |
Run the Jewels | Call Ticketron! - 646.846.RTJ3 (www.1215.runthejewels.com) | [11][12] | |
| Sub Pop · Marketing lead: Jon Strickland |
Bob's Burgers | Bob's Burgers album | ||
| ATO Records · Marketing leads: Eric Moore, Jon Salter, and Dave McClain |
King Gizzard & the Lizard Wizard | Polygondwanaland album | ||
| Beggars Group · Marketing leads: Rian Fossett, Marisa Gesualdi, Gabe Spierer, and Hana Mogulescu |
Perfume Genius | "Wreath" video contest | ||
| Beggars Group · Marketing leads: Radiohead, Patrick North, Blake Thomas, Pablo Douzoglou, and Claire Taylor |
Radiohead | OKNOTOK | ||
| Secretly Group · Marketing leads: Phil Waldorf and Tom Davies |
Slowdive | Slowdive album campaign | ||
| 2019 | ||||
| Warp | Aphex Twin | Collapse EP | [13][14] | |
| ATO Records | King Gizzard & the Lizard Wizard | Reissues Campaign | ||
| Dead Oceans | Khruangbin | Con Todo el Mundo album | ||
| Partisan Records | Idles | Joy as an Act of Resistance album | ||
| Studio One | Various Artists | Reggae Month | ||
| 2020 | ||||
| 300 Entertainment | Megan Thee Stallion | "Hot Girl Summer" single | [15][16] | |
| XL Recordings | Thom Yorke | Anima album | ||
| Rough Trade Records | Black Midi | Schlagenheim album | ||
| Young Turks | FKA Twigs | Magdalene album | ||
| Dead Oceans | Better Oblivion Community Center | Better Oblivion Community Center album | ||
| 2021 | ||||
| Beggars Group | Supporting Indie Retail #loverecordstores Campaign | [17] | ||
| Jewel Runners, LLC | Run the Jewels x Cyberpunk 2077 | "No Save Point" | ||
| Dead Oceans | Phoebe Bridgers | Punisher | ||
| Light In the Attic | Social media and digital marketing | |||
| Matador Records | Perfume Genius | Set My Heart on Fire Immediately | ||
| 2022 | ||||
| Dead Oceans | Japanese Breakfast | Jubilee | [18] | |
| 4AD | Helado Negro | Helado Negro Ice Cream Tricycle | ||
| ATO Records | King Gizzard & the Lizard Wizard | Official Bootlegger Series | ||
| Death Row Records | Death Row Records 30th Anniversary | |||
| Lex Records | Eyedress | Mulholland Drive | ||
| Ninja Tune | Bicep | Isles | ||
| 2023 | ||||
| Domino Recording Co. | Wet Leg | Wet Leg | [19] [20] | |
| Partisan Records | Fontaines D.C. | Skinty Fia | ||
| Loma Vista Recordings | Ghost | IMPERA | ||
| Stones Throw Records | Sudan Archives | Natural Brown Prom Queen | ||
| Secretly Canadian | Yeah Yeah Yeahs | Cool It Down | ||
References
edit- ^ "2020 Libera Awards - 2020 Categories". October 9, 2019. Archived from the original on March 19, 2020. Retrieved March 19, 2020.
{{cite journal}}: Cite journal requires|journal=(help) - ^ Rys, Dan (June 22, 2012). "Bon Iver, Arcade Fire Named Best of the Independents at Inaugural Libera Awards". The Hollywood Reporter. Retrieved March 19, 2020.
- ^ Ugwu, Reggie (June 21, 2013). "Dualtone, Alabama Shakes, Tom Silverman Take Honors at 2013 Libera Awards". Billboard. Retrieved March 19, 2020.
- ^ Gesler, Andy (June 20, 2014). "Arcade Fire, Arctic Monkeys, Daptone, Bruce Iglauer Honored at A2IM's Libby Awards". Billboard. Retrieved March 19, 2020.
- ^ Houghton, Bruce (May 5, 2015). "A2IM Names Libera Indie Music Award Nominees". Hypebot. Retrieved March 19, 2020.
- ^ "A2IM's Libera Awards: Merlin, Sub Pop and Sturgill Simpson Amongst Winners". Music Business Worldwide. June 29, 2015. Retrieved March 19, 2020.
- ^ "SoundExchange Presents The 2016 A2IM Libera Awards". Shorefire. April 11, 2016. Retrieved March 19, 2020.
- ^ White, Caitlin (June 17, 2016). "Alabama Shakes And Kamasi Washington Win Big At The Independent Music Awards". Brooklyn Magazine. Retrieved March 19, 2020.
- ^ Gensler, Andy (April 25, 2017). "Radiohead, Run The Jewels, Bonobo, King Gizzard Lead A2IM's Libera Award Noms: Exclusive". Billboard. Retrieved March 19, 2020.
- ^ Aswad, Jem (June 9, 2017). "Angel Olsen, Radiohead, Sharon Jones Win Big at A2IM's Libera Awards". Variety. Retrieved March 19, 2020.
- ^ "A2IM Libera Awards 2018 - Nominees". Archived from the original on June 22, 2018. Retrieved March 19, 2020.
- ^ Aswad, Jem (June 22, 2018). "Aimee Mann, Funky Four +1 Perform, Slowdive Wins Big at Indie Libera Awards". Variety. Retrieved March 19, 2020.
- ^ Houghton, Bruce (March 28, 2019). "A2IM Names Indie Libera Award Nominees 2019: Mitski, Bad Bunny, Courtney Barnett, More". Hypebot. Retrieved March 19, 2020.
- ^ Houghton, Bruce (June 24, 2019). "A2IM Libera Indie Music Awards 2019 – Full Winners List". Hypebot. Retrieved March 19, 2020.
- ^ Brandle, Lars (April 2, 2020). "Chance the Rapper, FKA Twigs, Courtney Barnett & More Shortlisted For 2020 A2IM Libera Awards". Billboard. Retrieved April 8, 2020.
- ^ "2020 - Libera Awards". Archived from the original on July 30, 2020. Retrieved July 30, 2020.
- ^ Grein, Paul (March 22, 2021). "Phoebe Bridgers, Run the Jewels & Perfume Genius Among Top Nominees For 2021 Libera Awards". Billboard. Retrieved June 6, 2021.
- ^ Aswad, Jem (March 23, 2022). "Japanese Breakfast, Jason Isbell, Arlo Parks Lead Indie-Music Collective A2IM's 2022 Libera Awards Nominees". Variety. Retrieved March 25, 2022.
- ^ Aswad, Jem (March 22, 2023). "Wet Leg Leads Nominations for A2IM's Indie Libera Awards". Variety. Retrieved March 22, 2023.
- ^ Garcia, Thania; Okusanya, Emanuel (June 16, 2023). "Wet Leg, Sudan Archives and More Win Big at 2023 A2IM Libera Awards". Variety. Retrieved June 17, 2023.