Hindustan Pencils Pvt. Ltd. is an Indian manufacturer of pencils, writing materials and other stationery items, established in 1958[1] in Bombay (present-day Mumbai). The company makes writing implements under the brands Nataraj and Apsara, and claims to be the largest pencil manufacturer in India.[2]
 | |
| Industry | Stationery |
|---|---|
| Founded | 1958 |
| Headquarters | , |
Area served | Worldwide |
| Products |
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| Website | www |
History
editThe company was started in 1958 by friends B. J. Sanghvi (fondly called as Babubhai), Ramnath Mehra and Mansookani. It is now one of the most well known pencil manufacturing companies in India and it manufactures writing instruments; primarily wood-cased pencils, sharpeners, erasers and pens under the Nataraj and Apsara brands. Hindustan Pencils is a market leader with a 45% market share and is the largest manufacturer in India, making over 8.5 million pencils a day. It currently has a presence in over 50 countries.
It also produces a line of coloured pencils under the Colorama brand. In 2013, a law student in Bengaluru filed a consumer complaint against the company over its coloured pencils, claiming that the "skin" colour was lighter than his own skin colour, and that the company's preference for the lighter "skin" colour promoted "racist ideas" (or colourism).[3] The "skin" coloured pencil was also the subject of a campaign by anti-discrimination activist group Brown n' Proud.[4]
Products
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Hindustan Pencils' products include: 621, Bold, Marble (pencils) and Dust Clear (eraser) under the Nataraj brand; Platinum, Absolute (pencils) and Long Point (pencil sharpener) under the Apsara brand. The range of products is as follows:
| Type | Products |
|---|---|
| Writing implements | pencils, mechanical pencils, ballpoint pens |
| Art materials | colored pencils, crayons |
| Others | Erasers, sharpeners, rulers |
See also
editReferences
edit- ^ Sople (29 May 2024). Supply Chain Management: Text and Cases. Pearson Education India. pp. 408–. ISBN 978-93-325-1169-9.
- ^ "The Most Popular Pencil of India". Hindustan Pencils Pvt. Ltd. Retrieved 4 November 2019.
- ^ Mondal, Sudipto (8 June 2013). "Student sues company over 'racist' crayon". The Hindu. Retrieved 4 November 2019.
- ^ Jha, Meeta (2015). The Global Beauty Industry: Colorism, Racism, and the National Body. Routledge. pp. 81–82. ISBN 9781317557951.