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Joseph Burke | |
|---|---|
 Joe Burke, Jenny Tran, and Eric Mammen attend Party With A Purpose hosted by The Toy Foundation at TAO in Los Angeles on September 9, 2024. | |
| Nationality | American |
| Other names | Joe Michael Burke |
| Alma mater | Rochester Institute of Technology |
| Occupation(s) | Author, Inventor, and Actor |
| Known for | Inventor of Ollyball, Author of *The Anatomy of Yes* |
| Spouse | Ellen Burke |
| Children | 3 |
Joseph G. Burke is an American author, inventor, and actor. He is the founder of VICTURY Sports and The Anatomy of YES, LLC. Burke also appeared as an actor in the 2003 film The Challenge.
Early life and education
editBurke grew up in New Jersey, Illinois, and New York. He earned a Bachelor of Fine Arts degree from the Rochester Institute of Technology (RIT), where he received the Hylan Scholarship.[1] At RIT, Burke participated in NCAA wrestling and served as a Student Directorate Representative.
Career
editIn 2014, Burke founded The Anatomy of YES, LLC, a company that produces educational content. His documentary works include Made in the USA: A 30-Day Journey, and LMA. He also published a book, The Anatomy of YES: The Story Behind Every Sale, in 2019.[2][3][4][5]
Burke founded VICTURY Sports in 2016 and is the inventor of Ollyball, a patented toy that won the 2019 Toy of the Year award.[6][7][4][8] Ollyball was also featured at the 2023 NBA All-Star Game.[9]
From 2012 to 2014, Burke served as Vice President of Marketing and Community Development at Goodwill Industries of Orange County.[1] In this role, he managed marketing strategies that contributed to increased retail sales and social media engagement. Burke's team launched the "Find the Good" campaign, which received Addy Awards.
Burke has worked as Brand Director for Disney Store in North America, overseeing campaigns for Disney franchises.[8][1] He also managed digital marketing campaigns at Wet Seal and co-founded Burke Brothers, an advertising agency, where he worked on campaigns for clients such as Red Bull, Marriott, and Arizona State University Athletics.
Awards and recognition
editPersonal life
editBurke lives in Boise, Idaho, with his wife, Ellen, and their three children.[6][4][1][10]
References
edit- ^ a b c d "Alumnus wins Toy of the Year Award with Ollyball". RIT. Retrieved 2024-12-04.
- ^ "Books by Joseph Burke (Author of The Anatomy of Yes)". www.goodreads.com. Retrieved 2024-12-03.
- ^ "Getting to Yes, And… | Joseph Burke – "The Anatomy of Yes."". WGN Radio 720 - Chicago's Very Own. 2019-12-24. Retrieved 2024-12-03.
- ^ a b c "With a ticket to ride, he wrote the book on how buyers say yes". Legatus. Retrieved 2024-12-03.
- ^ "This book is an anatomy of sales and every executive should read it right now".
- ^ a b c VICTURY. "Ollyball Wins a 'Toy of the Year' at TOTY Awards". www.prnewswire.com. Retrieved 2024-12-03.
- ^ a b Michalik, Maddie (2019-02-16). "The Toy Association Awards 2019 TOTY Winners". The Toy Book. Retrieved 2024-12-03.
- ^ a b "Joseph Burke | People Of Play". PeopleOfPlay. Retrieved 2024-12-04.
- ^ Patterson, Madison (2024-08-09). "Ollyball Becomes Official Hasbro Licensee, Will Give Industry-Only Look at LA Toy Preview". The Toy Book. Retrieved 2024-12-04.
- ^ SPORTS, VICTURY (2022-04-22). "Ollyball and Los Angeles Angels Head Hitting Coach Jeremy Reed Are Helping Kids 'Be the Ball!'". GlobeNewswire News Room. Retrieved 2024-12-04.
External links
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