Conference Presentations by Zorislav Kalazić
Photography of the digital age has lost the properties of a physically tangible
product and has b... more Photography of the digital age has lost the properties of a physically tangible
product and has become intellectual property. Simultaneously with this process,
the process of transition of photography into a mass-produced good has taken
place. Market demands towards photography as a product of mass consumption
often reduce the aesthetic and artistic standards that have been set by its development period in the process of photography coming to life as a medium. Despite the negative eff ects that accompany the transition of photography in its process of transformation into a mass-produced good, even such photographic “products” are able to encourage to a particular activity and ultimately generate revenue for numerous industries standing in the background of the “photography-product”. Production and distribution of stock photographs1 is one of the derivates of the digital age in which business in the domain of production of photographs is expanded to their distribution to users of websites and/or digital communication
channels. In doing so, websites are at the same time used as distribution channels
for photography as a creative product. Such symbiosis of photography – means
of communication and network space – communication space – allows business
association of these communication subjects and their new perspectives in the
digital age. The Internet is becoming a bridge for photography, which allows it to
cross into a new dimension, thus expanding its production and sales capacities.
After the first 100 years of photography as a medium, its new forms of existence
are just being unfolded. It is important to point out that stock photography has
an important role in cultural and creative industry, which is currently in the
phase of being formally defined in the Republic of Croatia.
Keywords: stock photography, visual content industry, cultural and creative
industries, digital imagery
JEL Classifi cation: Z1, Z19, L82
Papers by Zorislav Kalazić
Photography of the digital age has lost the properties of a physically tangible product and has b... more Photography of the digital age has lost the properties of a physically tangible product and has become intellectual property. Simultaneously with this process, the process of transition of photography into a mass-produced good has taken place. Market demands towards photography as a product of mass consumption often reduce the aesthetic and artistic standards that have been set by its development period in the process of photography coming to life as a medium. Despite the negative effects that accompany the transition of photography in its process of transformation into a mass-produced good, even such photographic “products” are able to encourage to a particular activity and ultimately generate revenue for numerous industries standing in the background of the “photography-product”. Production and distribution of stock photographs1 is one of the derivates of the digital age in which business in the domain of production of photographs is expanded to their distribution to users of webs...
The cultural and creative industry is currently in the phase of institutionalisation – both in th... more The cultural and creative industry is currently in the phase of institutionalisation – both in the Republic of Croatia and in most countries of the European Union. Institutional framework of cultural and creative industry will affect the economic relations of each of the components of the creative industry, including the visual content industry. One of the products of the visual content industry is certainly digital stock photography. In the last decade, digital stock photography has grown into a global business with a total turnover of around USD 5 billion in 2015, with a tendency for further growth at an annual rate of about 7%. The central part of this paper reflects upon socially responsible creativity of global business with a special emphasis on the visual content industry. Stock photography is considered as a specific case of the global business concept in the segment of the visual content industry. In doing so, the emphasis is placed on the role of stock photography in the p...
Journal of Food Products Marketing, 2010
The purpose of this article is to provide a wine market segmentation methodology as a meaningful ... more The purpose of this article is to provide a wine market segmentation methodology as a meaningful tool for wine marketing strategy creation in Croatia. Based on recently published research of wine consumers in comparable countries, specific marketing features of wine as a product and research on wine market characteristics in continental Croatia, the field research (telephone interview) was conducted on
INTERDISCIPLINARY MANAGEMENT RESEARCH XVII, 2021
From its inception until today, e-commerce survives in the market, continually evolving and estab... more From its inception until today, e-commerce survives in the market, continually evolving and establishing new business models. E-commerce is present in all sectors of the creative industry (CI). An offer of free products is one of the newer business models. The paper analyses the free e-commerce business model within the global visual content business as a product of one CI sector, based on commercial stock photography. Although three types of stakeholders (authors, customers, and intermediary agencies) are encountered in the model, only intermediary agencies as moderators and the connection between all stakeholders are investigated in the paper. The paper aims to determine the motives that encourage visual content authors to provide their authored works for free to
intermediary agencies as stakeholders of the free visual content model. Data on intermediary stock photography licensing agencies were collected to apply the SWOT analysis of the free business model in the stock photography market.
The data were collected by analyzing the content published on the websites of intermediary stock photography licensing agencies. The analysis focused primarily on identifying the types of free licenses offered and then on the level of realization when downloading free content.
The main finding of the conducted analysis shows a sophisticated market-sustainable model in the background of the free business model, which is growing into a challenging alternative to existing models on the market. The study is partly limited by a lack of insight into financial indicators of the observed agencies. Future researchers of related phenomena recommend identifying additional secondary and primary sources of data that would enable an analysis of the sector of digital visual content as a component of the creative industry.
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Conference Presentations by Zorislav Kalazić
product and has become intellectual property. Simultaneously with this process,
the process of transition of photography into a mass-produced good has taken
place. Market demands towards photography as a product of mass consumption
often reduce the aesthetic and artistic standards that have been set by its development period in the process of photography coming to life as a medium. Despite the negative eff ects that accompany the transition of photography in its process of transformation into a mass-produced good, even such photographic “products” are able to encourage to a particular activity and ultimately generate revenue for numerous industries standing in the background of the “photography-product”. Production and distribution of stock photographs1 is one of the derivates of the digital age in which business in the domain of production of photographs is expanded to their distribution to users of websites and/or digital communication
channels. In doing so, websites are at the same time used as distribution channels
for photography as a creative product. Such symbiosis of photography – means
of communication and network space – communication space – allows business
association of these communication subjects and their new perspectives in the
digital age. The Internet is becoming a bridge for photography, which allows it to
cross into a new dimension, thus expanding its production and sales capacities.
After the first 100 years of photography as a medium, its new forms of existence
are just being unfolded. It is important to point out that stock photography has
an important role in cultural and creative industry, which is currently in the
phase of being formally defined in the Republic of Croatia.
Keywords: stock photography, visual content industry, cultural and creative
industries, digital imagery
JEL Classifi cation: Z1, Z19, L82
Papers by Zorislav Kalazić
intermediary agencies as stakeholders of the free visual content model. Data on intermediary stock photography licensing agencies were collected to apply the SWOT analysis of the free business model in the stock photography market.
The data were collected by analyzing the content published on the websites of intermediary stock photography licensing agencies. The analysis focused primarily on identifying the types of free licenses offered and then on the level of realization when downloading free content.
The main finding of the conducted analysis shows a sophisticated market-sustainable model in the background of the free business model, which is growing into a challenging alternative to existing models on the market. The study is partly limited by a lack of insight into financial indicators of the observed agencies. Future researchers of related phenomena recommend identifying additional secondary and primary sources of data that would enable an analysis of the sector of digital visual content as a component of the creative industry.
product and has become intellectual property. Simultaneously with this process,
the process of transition of photography into a mass-produced good has taken
place. Market demands towards photography as a product of mass consumption
often reduce the aesthetic and artistic standards that have been set by its development period in the process of photography coming to life as a medium. Despite the negative eff ects that accompany the transition of photography in its process of transformation into a mass-produced good, even such photographic “products” are able to encourage to a particular activity and ultimately generate revenue for numerous industries standing in the background of the “photography-product”. Production and distribution of stock photographs1 is one of the derivates of the digital age in which business in the domain of production of photographs is expanded to their distribution to users of websites and/or digital communication
channels. In doing so, websites are at the same time used as distribution channels
for photography as a creative product. Such symbiosis of photography – means
of communication and network space – communication space – allows business
association of these communication subjects and their new perspectives in the
digital age. The Internet is becoming a bridge for photography, which allows it to
cross into a new dimension, thus expanding its production and sales capacities.
After the first 100 years of photography as a medium, its new forms of existence
are just being unfolded. It is important to point out that stock photography has
an important role in cultural and creative industry, which is currently in the
phase of being formally defined in the Republic of Croatia.
Keywords: stock photography, visual content industry, cultural and creative
industries, digital imagery
JEL Classifi cation: Z1, Z19, L82
intermediary agencies as stakeholders of the free visual content model. Data on intermediary stock photography licensing agencies were collected to apply the SWOT analysis of the free business model in the stock photography market.
The data were collected by analyzing the content published on the websites of intermediary stock photography licensing agencies. The analysis focused primarily on identifying the types of free licenses offered and then on the level of realization when downloading free content.
The main finding of the conducted analysis shows a sophisticated market-sustainable model in the background of the free business model, which is growing into a challenging alternative to existing models on the market. The study is partly limited by a lack of insight into financial indicators of the observed agencies. Future researchers of related phenomena recommend identifying additional secondary and primary sources of data that would enable an analysis of the sector of digital visual content as a component of the creative industry.