Fedora Brand Guidelines

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The following content is also available in a PDF booklet format created by Jess Chitas.

These logos are used for many purposes across many different designs, including software applications, web sites, T-shirts, event booth tablecloths and banners, and other printed material.

While it may seem as if your change to the logo is minor, the impact of such changes is much more widespread than you might initially think. We seek to have a consistent and recognizable logo that is taken seriously in order to help us fulfil Fedora’s mission of leading the advancement of free and open source software and content.

Fedora Logo Basics

Fedora Default Logo - Black
Figure 2. Fedora Default Logo - Black
Fedora Default Logo - White
Figure 3. Fedora Default Logo - White
Fedora Vertical Logo
Figure 4. Fedora Vertical Logo
Fedora Vertical Logo - Gradient
Figure 5. Fedora Vertical Logo - Gradient
Fedora Vertical Logo - Black
Figure 6. Fedora Vertical Logo - Black
Fedora Logo for Dark Background - Blue Logo with White Text
Figure 7. Fedora Vertical Logo - White
Fedora Logo for Dark Background - White and Blue Logo with Blue Text
Figure 8. Fedora Logo for Dark Background - White and Blue Logo with Blue Text
Fedora Logo for Dark Background - White and Blue Logo with White Text
Figure 9. Fedora Logo for Dark Background - White and Blue Logo with White Text
Fedora Logo for Dark Background - Blue Logo with White Text
Figure 10. Fedora Logo for Dark Background - Blue Logo with White Text

Source files for the logos can be found at the Design team’s GitLab repository.

Secondary Logos

Fedora Remix

In order to protect and grow the Fedora brand, we have a distinguishable Fedora Remix design that can be used without permission to mark content that is derived in part from Fedora. There are guidelines for the design’s appearance and usage, outlined here.

Fedora Remix Logo
Figure 11. Fedora Remix Logo
Fedora Remix Logo - Dark Blue and White Logo
Figure 12. Fedora Remix Logo - Dark Blue and White Logo
Fedora Remix Logo - Black
Figure 13. Fedora Remix Logo - Black
Fedora Remix Logo - White
Figure 14. Fedora Remix Logo - White
Fedora Remix Logo - Grey
Figure 15. Fedora Remix Logo - Grey
Fedora Remix Logo - Purple
Figure 16. Fedora Remix Logo - Purple
Fedora Remix Logo - Magenta
Figure 17. Fedora Remix Logo - Magenta
Fedora Remix Logo - Orange
Figure 18. Fedora Remix Logo - Orange
Fedora Remix Logo - Green
Figure 19. Fedora Remix Logo - Green

Logos from different Fedora Sub-projects

These logos come from different projects within the Fedora community.

Fedora Workstation Logo
Figure 20. Fedora Workstation Logo
Fedora Silverblue Logo
Figure 21. Fedora Silverblue Logo
Fedora Server Logo
Figure 22. Fedora Server Logo
Fedora IoT Logo
Figure 23. Fedora IoT Logo
Fedora CoreOS Logo
Figure 24. Fedora CoreOS Logo
Fedora Magazine Logo
Figure 25. Fedora Magazine Logo

Logo Templates

These templates help bring unity across the expanse of the project between different applications on our infrastructure and between different groups within the project.

Fedora Teamname Logo Template - Vertical
Figure 28. Fedora Teamname Logo Template - Vertical

If you require a logo for you application or group, please log a ticket on the Design team’s GitLab.

Don’t search for the logos on a search engine and use whatever you find there. There are many unofficial variations on the Fedora logos that are not authorized, are unofficial, and do not respect these guidelines. Please do not use them or spread them further!

Here are some guidelines you should avoid if you would like to use some of our logos:

Do not adjust any of the logos Do not adjust any of the logos

Do not switch the colors Do not switch the colors

Do not use the logo on a similarly-colored backgrounds Do not use the logo on a similarly-colored backgrounds

Do not rearrange elements of the logo Do not rearrange elements of the logo

Do not stray from the color palette Do not stray from the color palette

Do not stretch or distort the logo Do not stretch or distort the logo

Do not make your own variant of the logo Do not make your own variant of the logo

We don’t do hats either We don’t do hats either

Colors

We keep a single color palette to keep our artwork consistent, whether it is different Fedora materials, Fedora materials on screen, on the web, or on printed materials. Past mistakes have included Fedora DVDs coming out purple (true story!) so please pay attention to these colors, and please always use CMYK colors for professionally-printed collateral and objects such as printed banners, T-shirts, hats, and stickers. Otherwise, your design may well come out purple instead of blue!

The Main Palette

The Main Palette

Different Variants

Different Variants

Color-blind safe palette

Color-blind safe palette

Typography

We recommend the following complementary fonts to use along with the logos. Both recommended fonts are openly licensed and freely distributable.

We recommend using Open Sans as a body text / copy font. It comes in a wide range of weights.

We recommend using Montserrat as a titling / headline font. Montserrat is also used in the Fedora Editions logos.

Selection of fonts that can be used

Characters

Most of these characters were created as part of the Fedora Characters Revamp Project. These mascots can be used in different projects.

You will be introduced to Badger, Beefy, Panda and Colúr and their history within the Fedora Community along with what part they belong to as well.

Panda

Panda is a happy go-lucky panda with glowing ears and a glowing nuclear symbol on her stomach and was originally created as a helper. You were able to find her on on the 404 and 500 pages and also was in the Fedora Docs pointing out tips and tricks. Panda is female and is a general mascot for the Fedora community. In 2021, intern Lauryn Dake redesigned the Panda during the Fedora Character Revamp Project.

panda01
Figure 29. panda01
panda02
Figure 30. panda02
panda03
Figure 31. panda03
panda04
Figure 32. panda04
panda05
Figure 33. panda05
panda06
Figure 34. panda06
panda07
Figure 35. panda07
panda08
Figure 36. panda08
panda09
Figure 37. panda09
panda10
Figure 38. panda10
panda11
Figure 39. panda11
panda12
Figure 40. panda12
panda13
Figure 41. panda13

Badger

Badger is the Fedora Badges mascot and has been featured on a lot of different badges throughout the years. Badger was fist inspired by a popular early 2000’s internet meme involving badgers and snakes. Badger is non-binary. In 2021, intern Lauryn Dake brought them to life by creating a new style for the Badger to fit in to the Fedora style.

badger01
Figure 42. badger01
badger02
Figure 43. badger02
badger03
Figure 44. badger03
badger04
Figure 45. badger04
badger05
Figure 46. badger05
badger06
Figure 47. badger06
badger07
Figure 48. badger07
badger08
Figure 49. badger08
badger09
Figure 50. badger09

Beefy

Beefy is a general mascot for the Fedora Community. He was the release name for Fedora 17 and has been a popular character even before Fedora Linux! He became a meme between Linux users. Beefy is male and on his belly, the mustard indicates progress. He was also a bootup screen for Fedora in past years and as it was loading, the mustard on his belly grew. In 2021, intern Lauryn Dake revamped the style of Beefy and created him in many poses. If you would like to know more about the origins of the Beefy Miracle, please visit: https://beefymiracle.org/

beefy01
Figure 51. beefy01
beefy02
Figure 52. beefy02
beefy03
Figure 53. beefy03
beefy04
Figure 54. beefy04
beefy05
Figure 55. beefy05
beefy06
Figure 56. beefy06
beefy07
Figure 57. beefy07
beefy08
Figure 58. beefy08
beefy09
Figure 59. beefy09
beefy10
Figure 60. beefy10
beefy11
Figure 61. beefy11
beefy12
Figure 62. beefy12
beefy13
Figure 63. beefy13

Colúr

Colúr is our newest character that was created as a mascot for our Flock events. In 2022, Jess Chitas created him to go along with the Flock events and to also bring a new Fedora character to the table! He is based on the Pink-Necked Green Pigeon and his name came from the Irish meaning Pigeon but also sounds like the word 'Color'.

colur01
Figure 64. colur01
colur02
Figure 65. colur02
colur03
Figure 66. colur03
colur04
Figure 67. colur04
colur05
Figure 68. colur05
colur-face01
Figure 69. colur_face01
colur-face02
Figure 70. colur-face02
colur-face03
Figure 71. colur-face03
colur-face04
Figure 72. colur-face04

Contact

There is a lot to the Fedora brand and there may be things we haven’t been able to cover in this guide.

However, if you need help working with the logo to make sure you are following the guidelines or want to do something different with it, please email [email protected] or log a ticket on the Design team’s GitLab and we would be delighted to help you!

Fedora®, the Fedora word design, the Infinity design logo, Fedora Remix, and the Fedora Remix word design, either separately or in combination, are hereinafter referred to as "Fedora Trademarks" and are trademarks of Red Hat, Inc.

Further information at Fedora’s trademark guidlines.