Abstract. This study aims to describe the cognitive demands associatedwiththe tasks involved in c... more Abstract. This study aims to describe the cognitive demands associatedwiththe tasks involved in car cosmetics repairusing acornbination ofCognitive Task Analysis (CTA) andhands-ontraining. CIA and hands-on tiainingwere comb inedto enrichthe information inextractingexpenkilowledgeinperfonning aperceptual inotortasks. During interviews, questions were asedtc elicitlmowledgeiiomasubjectmaner expert (SME).
Abstract A conceptual model of product emotion was developed considering the pre-purchase context... more Abstract A conceptual model of product emotion was developed considering the pre-purchase context. The main proposition of this model is that affect generated in the pre-purchase context is a result of product evaluation using consumergenerated criteria. The process starts when a consumer becomes interested in the distinctive, integrative and interactive features of a product. A survey was conducted to determine the criteria used by consumers when buying clothes, watches, and electronic products.
rdquoWith internet becoming increasing frequent in our every day lives, using the world wide web ... more rdquoWith internet becoming increasing frequent in our every day lives, using the world wide web to accomplish daily tasks has also become easier and more convenient. However with businesses turning to the World Wide Web as an alternative avenue for sales and advertisement, using usability of websites to attract consumers have also become increasing important. This paper will discuss the usability of 4 similar websites offering cinema services in Singapore through results from user testing and heuristic evaluation.
This study aims to characterize the communication patterns of Filipino pilots in the cockpit and ... more This study aims to characterize the communication patterns of Filipino pilots in the cockpit and assess its adherence to CRM principles of assertiveness, openness, conflict resolution, and communication effectiveness. A survey was administered to 88 participants who are mostly captains and first officers. Filipino captains and first officers generally have the same attitude that corresponds to the principles learned in CRM training on communication and coordination. However, a detailed comparison of the groups’ responses showed significant differences in terms of assertiveness, openness, and communication effectiveness. Captains are more articulate in expressing concerns than first officers. However, in terms dealing with crewmembers, first officers are more cautious in phrasing things.
In this study, apparent usability and affective quality were integrated in a design framework cal... more In this study, apparent usability and affective quality were integrated in a design framework called the Usability Perception and Emotion Enhancement Model (UPEEM). The UPEEM was validated using structural equation modeling (SEM). The methodology consists of four phases namely product selection, attribute identification, design alternative generation, and design alternative evaluation. The first stage involved the selection of a product that highly involves the consumer. In the attribute identification stage, design elements of the product were identified. The possible values of these elements were also determined for use in the experimentation process. Design of experiments was used to identify how the attributes will be varied in the design alternative stage and which of the attributes significantly contribute to affective quality, apparent usability, and desirability in the design evaluation stage. Results suggest that product attributes related to form are relevant in eliciting intense affect and perception of usability in mobile phones especially those directly related to functionality and aesthetics. This study considered only four product attributes among so many due to the constraints of the research design employed. Attributes related to aesthetic perception of a product enhance apparent usability such as those related to dimensional ratios.
Page 1. Structural Analysis of Affect in the Pre-purchase Context Rosemary R. Seva De La Salle Un... more Page 1. Structural Analysis of Affect in the Pre-purchase Context Rosemary R. Seva De La Salle University, Philippines [email protected] Henry Been Lirn Duh Nanyang Technological University, SIngapore [email protected] ...
International Journal of Simulation and Process Modelling, Jan 1, 2007
The Pre-purchase Affect Model (PAM) was developed. It predicts how product criteria for purchase ... more The Pre-purchase Affect Model (PAM) was developed. It predicts how product criteria for purchase may engender affect. A field survey was conducted to determine what criteria consumers use to purchase electronic products and items of clothing. A total of 23 and 21 criteria were identified for buying clothing and electronic products, respectively. There were 11 types of criteria for clothes and nine for electronic products. The criteria were compared with the product attributes. If there was a match pre-purchase affect resulted. The use of ...
International Journal of Industrial Ergonomics, Jan 1, 2009
This study explores how cellular phone attributes influence the affective experiences of users. I... more This study explores how cellular phone attributes influence the affective experiences of users. It is hypothesized that product attributes trigger emotional responses and that different sets of product attributes trigger intense emotional responses in Singapore and Philippines, two countries with different cultures. Results of the study showed that Singaporean pre-purchase affect (PPA) is intensified mostly by functional attributes such as display area, weight, and thickness while Filipino PPA is influenced by aesthetic attributes.Designers can use the results of the study as input to cellular phone design. The study also highlights the fact that cultural differences should be considered in design. The approach taken in the analysis will also be helpful in identifying specific attributes that designers can focus on.
Emotions are compelling human experiences and product designers can take advantage of this by con... more Emotions are compelling human experiences and product designers can take advantage of this by conceptualizing emotion-engendering products that sell well in the market. This study hypothesized that product attributes influence users’ emotions and that the relationship is moderated by the adherence of these product attributes to purchase criteria. It was further hypothesized that the emotional experience of the user influences purchase intention. A laboratory study was conducted to validate the hypotheses using mobile phones as test products. Sixty-two participants were asked to assess eight phones from a display of 10 phones and indicate their emotional experiences after assessment. Results suggest that some product attributes can cause intense emotional experience. The attributes relate to the phone's dimensions and the relationship between these dimensions. The study validated the notion of integrating affect in designing products that convey users’ personalities.
Abstract. This study aims to describe the cognitive demands associatedwiththe tasks involved in c... more Abstract. This study aims to describe the cognitive demands associatedwiththe tasks involved in car cosmetics repairusing acornbination ofCognitive Task Analysis (CTA) andhands-ontraining. CIA and hands-on tiainingwere comb inedto enrichthe information inextractingexpenkilowledgeinperfonning aperceptual inotortasks. During interviews, questions were asedtc elicitlmowledgeiiomasubjectmaner expert (SME).
Abstract A conceptual model of product emotion was developed considering the pre-purchase context... more Abstract A conceptual model of product emotion was developed considering the pre-purchase context. The main proposition of this model is that affect generated in the pre-purchase context is a result of product evaluation using consumergenerated criteria. The process starts when a consumer becomes interested in the distinctive, integrative and interactive features of a product. A survey was conducted to determine the criteria used by consumers when buying clothes, watches, and electronic products.
rdquoWith internet becoming increasing frequent in our every day lives, using the world wide web ... more rdquoWith internet becoming increasing frequent in our every day lives, using the world wide web to accomplish daily tasks has also become easier and more convenient. However with businesses turning to the World Wide Web as an alternative avenue for sales and advertisement, using usability of websites to attract consumers have also become increasing important. This paper will discuss the usability of 4 similar websites offering cinema services in Singapore through results from user testing and heuristic evaluation.
This study aims to characterize the communication patterns of Filipino pilots in the cockpit and ... more This study aims to characterize the communication patterns of Filipino pilots in the cockpit and assess its adherence to CRM principles of assertiveness, openness, conflict resolution, and communication effectiveness. A survey was administered to 88 participants who are mostly captains and first officers. Filipino captains and first officers generally have the same attitude that corresponds to the principles learned in CRM training on communication and coordination. However, a detailed comparison of the groups’ responses showed significant differences in terms of assertiveness, openness, and communication effectiveness. Captains are more articulate in expressing concerns than first officers. However, in terms dealing with crewmembers, first officers are more cautious in phrasing things.
In this study, apparent usability and affective quality were integrated in a design framework cal... more In this study, apparent usability and affective quality were integrated in a design framework called the Usability Perception and Emotion Enhancement Model (UPEEM). The UPEEM was validated using structural equation modeling (SEM). The methodology consists of four phases namely product selection, attribute identification, design alternative generation, and design alternative evaluation. The first stage involved the selection of a product that highly involves the consumer. In the attribute identification stage, design elements of the product were identified. The possible values of these elements were also determined for use in the experimentation process. Design of experiments was used to identify how the attributes will be varied in the design alternative stage and which of the attributes significantly contribute to affective quality, apparent usability, and desirability in the design evaluation stage. Results suggest that product attributes related to form are relevant in eliciting intense affect and perception of usability in mobile phones especially those directly related to functionality and aesthetics. This study considered only four product attributes among so many due to the constraints of the research design employed. Attributes related to aesthetic perception of a product enhance apparent usability such as those related to dimensional ratios.
Page 1. Structural Analysis of Affect in the Pre-purchase Context Rosemary R. Seva De La Salle Un... more Page 1. Structural Analysis of Affect in the Pre-purchase Context Rosemary R. Seva De La Salle University, Philippines [email protected] Henry Been Lirn Duh Nanyang Technological University, SIngapore [email protected] ...
International Journal of Simulation and Process Modelling, Jan 1, 2007
The Pre-purchase Affect Model (PAM) was developed. It predicts how product criteria for purchase ... more The Pre-purchase Affect Model (PAM) was developed. It predicts how product criteria for purchase may engender affect. A field survey was conducted to determine what criteria consumers use to purchase electronic products and items of clothing. A total of 23 and 21 criteria were identified for buying clothing and electronic products, respectively. There were 11 types of criteria for clothes and nine for electronic products. The criteria were compared with the product attributes. If there was a match pre-purchase affect resulted. The use of ...
International Journal of Industrial Ergonomics, Jan 1, 2009
This study explores how cellular phone attributes influence the affective experiences of users. I... more This study explores how cellular phone attributes influence the affective experiences of users. It is hypothesized that product attributes trigger emotional responses and that different sets of product attributes trigger intense emotional responses in Singapore and Philippines, two countries with different cultures. Results of the study showed that Singaporean pre-purchase affect (PPA) is intensified mostly by functional attributes such as display area, weight, and thickness while Filipino PPA is influenced by aesthetic attributes.Designers can use the results of the study as input to cellular phone design. The study also highlights the fact that cultural differences should be considered in design. The approach taken in the analysis will also be helpful in identifying specific attributes that designers can focus on.
Emotions are compelling human experiences and product designers can take advantage of this by con... more Emotions are compelling human experiences and product designers can take advantage of this by conceptualizing emotion-engendering products that sell well in the market. This study hypothesized that product attributes influence users’ emotions and that the relationship is moderated by the adherence of these product attributes to purchase criteria. It was further hypothesized that the emotional experience of the user influences purchase intention. A laboratory study was conducted to validate the hypotheses using mobile phones as test products. Sixty-two participants were asked to assess eight phones from a display of 10 phones and indicate their emotional experiences after assessment. Results suggest that some product attributes can cause intense emotional experience. The attributes relate to the phone's dimensions and the relationship between these dimensions. The study validated the notion of integrating affect in designing products that convey users’ personalities.
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