Indian food packaging design

Ajnala foods approached us to make a packaging design for Chaat Masala Seasoning. The brief was to make something really colorful, bright, and something that emotionally also connects to the consum…

Pepperika is an online Indian pickle business based in San Diego that targets young females, 20 to 40 years of age, who are looking for the delicious, mouthwatering, and healthy pickles to try, without the guilt of wasting large quantities of it. The objective of this project is to introduce a new brand strategy and create enthusiasm among the audience to try Indian pickles.

Takeaway packaging designed for Giggling Squid, which needed to be as colourful as the rest of the brand we created, as well as the food & the in-store experience of the restaurant. This carousel shows the various packshots of the takeaway sleeves which use the squid & flower blend illustrations we created for the brand assets. By SAINT Design London #WeDoReallyNiceStuff

Bandar, Hindi for mischievous monkey, was started to bring authentic Indian taste to an American audience the right way and partnered with Interact to bring their products to life. Bandar pays tributes to its roots by incorporating subtle design elements and color schemes that speak to Indian aesthetics. A relatively monochromatic approach make it possible […]

Design: Anu ManoharLocation: IndiaProject Type: ProducedClient: Curry SagaProduct Launch Location: AsiaPackaging Contents: Spice BlendPackaging Substrate / Materials: Outer packaging - Paper, Inner packaging - PlasticPrinting Process: Digital PrintingAmmikal is a brand that makes authentic Indian spice blends from high-grade whole spices. The brief was to redesign the packaging into a mass premium product that can…

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Here's a package design done by me for the Indian Pickle brand called 'The Achaari' Generations and more generations to come but why a generation gap. The achaari squeezes itself in between and fills the generation gap of pickling. Tempting flavours and secret spices, are best reasons to taste Achaari once.

Chikki is a healthy Indian confection, made with pure jaggery commonly combined with roasted Nuts. Gud-Nut by grandma is a traditional handcrafted Chikki that represents the authenticity of its pro…

Agency: Simon Pendry CreativeCreative Director: Simon PendryLocation: AustraliaProject Type: ProducedClient: Green SaffronProduct Launch Location: EuropePackaging Contents: Spice BlendsPackaging Su…

In her first column, our Mumbai correspondent Payal Khandelwal cherry picks some standout Indian food and drink packaging designs that craft modern stories with cultural nuance.