Customer experience mapping

Customer journey map is a popular UX exercise that allows to discover a lot of insights about users. It depicts a holistic story of user's experience from initial interaction through engaging with product and becoming a loyal customer. Throughout the journey a designer can reveal more details such a

Discover the power of a well-crafted user experience map, how to visualize your user's journey and optimize for a more satisfying experience.

We know that as people and as consumers, our decisions are colored by emotions. As marketers, we’re interested in giving the people making decisions about our products a great experience. To do that…

Digital transformation provides an opportunity to engage the modern customers and fulfill their expectations of seamless customer experience.

You’re ordering swag for an upcoming outbound campaign. You find a vendor that looks great. Their buying exper

Customer Experience Management surveys are deeply rooted in research. Understanding the types is crucial to the success of any CX plan.

There’s been a lot written about the shift from companies focused on customer service and support to companies focusing on customer experience. Customer experience–or, more specifically, customer…

The digital customer reality is upon us. Over the past few years, there has been the emergence of “mobile-only” customers who prefer digital and mobile tools. The line between the online and offline worlds continues to blur more every day with mobile banking and tools, virtual customer service, and robust shopping experiences. It’s nearly impossible to serve customers without employing digital channels.

UI/UX, Figma