Festival brand activation

Looking to grow awareness for your company and reach more of the consumers who really matter? These 20 brand activation ideas will help you connect with your target audience in authentic ways that move the needle for your organization.

The 10-day festival and conference returned to Austin this year, drawing creative brand activations and events from the likes of Slack, Peacock, Cheetos, Samsung and more. Here’s a look at some highlights.

A partnership with Journeys, the event used interactive art installations, free ticket prices, and an unexpected city choice to connect with consumers in a new way.

Aperol Spiritz Foto Zone 2019

Brands at Chicago's independent music festival created participatory experiences for music fans.

As a testing ground for its new Ultraboost 19 sneaker series, Adidas, Finish Line and Harley & Company devised a playground for adults in New York City.

See photos from Spotify Revolve Festival Activation, a Festival in La Quinta, CA.

The Event Works Group is an event production agency with 25 years industry experience. We assist from the planning stage with event design, event branding, hire equipment, temporary structures, and event management, to the delivery and production of seamless events.

Coachella returned and so did brands, enticing influential crowds with everything from cryo-facials to live tattoos to a curated chip dinner.