High end fashion graphic design

Brand guidelines design for a new luxury fashion brand and community.

The logo was designed to align with their premium brand positioning, with generous letter spacing and an elegant serif typeface. We deliberately explored type that felt elongated and that tapped into our concept of raise up and standing tall, whilst referencing a subtle nod to heels using crafted crossbars within the letter forms of the A’s.

Logo Design & Brand Identity | #outfittrends #fashionista #style #fashiontrends

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Founded by Lily Adel, Clyque The Label is a line of bold and edgy bodysuits and elevated basics, founded by the ever-stylish Lily Adel. As part of my work with Lily and her brand, I design a variety of multimedia assets to support launches, restocks and ongoing marketing needs. Through it all, Clyque’s clean lines and modern-editorial vibe make a statement and still keep the spotlight on the products. We worked with Lily to do a slight brand refresh, as well as to design marketing…