Joe bowler

For the story If Dreams Come True by Leslie Gordon Barnard. From Woman’s Own magazine.

While performing a Google Image search for some random terminology recently, I came across an illustration that caught my eye. It turned out to be from an artist named Joe Bowler who made his living in the ’50s and ’60s doing advertising and magazine illustrations. Quite a few have details that would interest us here, ...

Long time readers will recall last year's week-long look at Pepsi's decade-spanning ad campaign. At that time I posited that during the 50's, unlike its main competitor Coca Cola, Pepsi's marketing strategy was to target women specifically. Imagine my delight upon discovering the oddball ad below in a 1955 Saturday Evening Post: "For the third year in a row," reads the body copy, "Pepsi is talking to women in women's language. They talk to women about women. In terms of modern woman's good…

Joe Bowler McCall's 12/59

1958 The Girl Who Had Accidents - Joe Bowler

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A cheerful and romantic seasonal Holiday themed gouache illustration by the prolific and well regarded Society of Illustrators Hall of Fame inductee artist Joe Bowler for an interior story titled “The Christmas House.” This appeared in the December, 1958 edition of The Ladies Home Journal. A fabulous time capsule with a colorful mid-century modern […]

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