ürdürülebilir kalk›nma için e¤itim ilk olarak Birleflmifl Milletler'in (BM) 1992 y›l›nda Rio de J... more ürdürülebilir kalk›nma için e¤itim ilk olarak Birleflmifl Milletler'in (BM) 1992 y›l›nda Rio de Janerio'da yap›lan konferans›nda gündeme gelmifltir (Anderberg ve ark., 2009). Daha sonra 2002 y›l›nda Johannesburg'da yap›lan Dün-ya Sürdürülebilir Kalk›nma Zirvesi'nde uluslararas› boyutta tüm dikkatler yine bu konu üzerine çevrilmiflti. Akabinde, BM 2005-2014 y›llar›n› "Sürdürülebilir Kalk›nma ‹çin E¤itim On Y›l›" (Decade of Education for Sustainable Development) olarak ilan Kavramsal Araflt›rma / Conceptual Research www.yuksekogretim.org Son y›llarda "sürdürülebilir kalk›nma ilkeleri" ülkelerin gündeminde giderek ön plana ç›kmakta ve gerek Avrupa Birli¤i ve ABD'de gerekse ulus-lararas› arenada politika yap›c›lar›n önem verdi¤i temel prensip olarak yer almaktad›r. Sürdürülebilir kalk›nmay› sa¤lamada e¤itim, özellikle de yük-sekö¤retim kurulufllar› kritik bir rol üstlenmektedir. Konunun önemi BM'in 2005-2014 y›llar›n› "Sürdürülebilir Kalk›nma ‹çin E¤itim On Y›-l›" olarak ilan etmesinden de anlafl›lmaktad›r. Ancak, Talloires Deklarasyonu'na 50 ülkeden 440 yüksekö¤retim kuruluflu taraf›ndan imza at›lm›fl olmas›na ra¤men, Türkiye'den bu deklarasyonda imzas› olan tek üniversite ise Ankara Üniversitesi'dir. Ayn› deklarasyonda ABD'den 160'›n üzerinde üniversitenin imzas› bulunmaktad›r. Yüksekö¤retim politika yap›c›-lar›n›n dikkatini konuya çekmek için, bu çal›flma ilk etapta konuyla ilgili baz› öneriler gelifltirmektedir. Dolay›s›yla, bu kavramsal araflt›rman›n ana amac›, öncelikle "sürdürülebilir kalk›nma için yüksekö¤retim" kavram›-n›n tan›m›n› yapmak, önemini vurgulamak ve tüm Dünya'dan uygulama örnekleri sunmakt›r. Bunlar›n yan› s›ra bu çal›flmada, sürdürülebilir kal-k›nma ilkelerinin üniversite faaliyetlerine ve yaflam›na nas›l entegre edile-bilece¤i üzerinde de durulmaktad›r. Ayr›ca, Türkiye'de sürdürülebilir kalk›nma için yüksekö¤retimde bafllang›ç aflamas›nda neler yap›lmas› konusunda bir tak›m öneriler sunulmaktad›r.
Journal of Emerging Trends in Marketing and Management, 2021
The global wearable medical device (WMD) sector has been alluring for businesses with a market va... more The global wearable medical device (WMD) sector has been alluring for businesses with a market value of $13 billion in 2019 and is expected to witness an annual growth rate of 27.9% by reaching $93.19 billion in 2027. Rising demand for advanced and continuous monitoring products fueled by health consciousness is encouraging people to adopt wearable medical devices. Due to high pervasiveness of lifestyle-associated disorders, such as diabetes and hypertension; continuous monitoring of several physiological parameters such as blood sugar levels and blood pressure have been required. WMDs allow merging of healthcare data with portable devices, which can be forwarded to physicians for real-time access to data with minimal errors. Furthermore, focus on personalized monitoring and care is demanded, since rising mortality rates due to non-communicable diseases are a major concern. Therefore, it becomes crucial to understand the role of data privacy related issues on the intention to use WMDs. This study aims to explore the impact of perceived benefits of WMDs, data accuracy of WMDs, and trust in the medical provider who has access to the health data collected by the WMD on intention to use WMDs. It is revealed that perceived benefits and data accuracy both have significant impact on usage intention of WMDs while trust in the medical provider does not have such an effect. These findings have crucial implications regarding the relation amongst patients/users, medical providers and WMD producers.
Online advertising has been one of the fastest growing industries worldwide, due to the increased... more Online advertising has been one of the fastest growing industries worldwide, due to the increased number of Internet users. From the perspective of marketing management, identifying the profile of web users who click online ads will enable designers to create better online advertising campaigns. Hence, the main objectives of this article are (1) to segment web users based on their beliefs about online ads, (2) to identify personality traits of each segment, and (3) to investigate attitudinal and behavioral differences across segments about online ads. Data were collected through an online survey and by using cluster analysis, web users were segmented into three groups based on their beliefs about online ads: "Supporters," "Neutrals," and "Opponents." Personality trait differences as well as attitudinal and behavioral differences among three segments were examined and significant differences were found in terms of their personality traits, such as variety seeking, market mavenism, and innovativeness.
Abstract Digitalization, personalization and globalization shape how companies contact and commun... more Abstract Digitalization, personalization and globalization shape how companies contact and communicate with their consumers who have different needs and wants. In these highly competitive heterogeneous markets, it becomes crucial to reach consumers in an easy, low-cost and more targeted manner. Social media advertising is one of the effective ways of attracting potential customers, retaining attention of current customers and influencing them through persuasive content. Despite its plentiful and obvious advantages, the variation among consumers’ responses to social media advertising remains as a major challenge. Hence, this study aims to identify different consumer segments based on the social media advertising features, discover differences in their individual traits, and examine variation among those segments in terms of the factors that predict their purchase intentions. By utilizing cluster analysis, consumers are segmented according to their perceptions regarding social media advertising features: perceived relevance, performance expectancy, hedonic motivation, informativeness, and interactiveness. It is revealed that consumers are grouped under three segments, namely: “susceptible”, “dispassionate”, and “impervious”. It is found that there are statistically significant differences among these segments in terms of being easily persuaded, impulse buying tendency, self-confidence, and social network proneness in which consumers in “susceptible” segment are more easily persuaded, have high level of self-confidence, have more impulse buying tendency, and are more prone to social networks when compared to other groups. It is also discovered that there are differences among these segments in terms of the factors that determine their purchase intentions for the products presented in social media advertising. The purchase intention of consumers in “susceptible” segment for products exhibited in social media advertising, is determined by perceived relevance, ease of being persuaded, self-confidence and social network proneness. On the other hand, the purchase intention of consumers in the “dispassionate” segment is shaped by informativeness, ease of being persuaded, and social network proneness. Finally, the purchase intention of consumers in “impervious” segment is influenced by hedonic motivation, perceived relevance, impulse buying tendency, and ease of being persuaded. Nevertheless, when the whole sample is considered, it is observed that consumers’ purchase intentions for the products and services presented in social media advertising are influenced by the following factors: perceived relevance, performance expectancy, informativeness, impulse buying tendency, ease of being persuaded, and social network proneness. Understanding differences across segments can help companies design, manage and convey their social media advertising campaigns to their target audience in a convincing, timely, effective, and efficient way, which in turn, let them gain competitive advantage in highly volatile and dynamic markets.
PurposeThis paper aims to discover consumer segments with different behavioral profiles in the mo... more PurposeThis paper aims to discover consumer segments with different behavioral profiles in the mobile phone market. For this purpose, it seeks to analyze the decision‐making criteria of 302 mobile phone consumers in Turkey and cluster the sample meaningfully into four behaviorally different groups.Design/methodology/approachFactor analysis is conducted on 32 different attributes to which consumers attach importance in purchasing a mobile phone. Nine major decision‐making criteria emerge from this analysis. These criteria are used for segmenting this consumer market into four behavior clusters, namedly as pragmatic, abstemious, value‐conscious, and charismatic.FindingsPragmatic consumers are found to give high importance to the functional, physical and convenience‐based attributes of the product. The abstemious group also gives importance to functionality along with design. While value‐conscious consumers focus strongly on price, the charismatic segment represents the want‐it‐all group valuing many attributes such as technological superiority, practicality, durability, functionality, and design. The study also includes findings and discussions about the differences these clusters display in terms of their involvement and loyalty styles.Research limitations/implicationsHigh‐tech products such as mobile phones are becoming indispensable in people's lives; thus leading to a high‐involvement decision‐making process. It is crucial for marketers of these products to understand behaviorally different consumer segments that show significant variations in their decision‐making criteria for such products, and approach them accordingly.Originality/valueThe study applies cluster analysis as a behavioral segmentation tool in a high‐technology product market and successfully identifies four distinct consumer groups with alternative decision‐making styles.
Smart homes embrace advanced technologies and the connectedness of devices that aim to increase c... more Smart homes embrace advanced technologies and the connectedness of devices that aim to increase consumers’ life quality. They are based on data integration over shared platforms collected via sensors and wireless networks. However, although consumers’ current and potential adoption of smart homes have received some research interest, there is a low number of studies considering the foreseeable future of smart homes from the business perspective. To fulfill this gap in the literature, this study presents the results of an exploratory research attempting to reveal the foresight of the business side regarding the penetration of smart home technologies (SHTs) into consumers’ lives. Based on the opinions of industry experts collected through 13 semistructured in-depth interviews, numerous drivers of and barriers to SHT adoption are uncovered and displayed in their intertwined relationship in a thematic map. In creating this map, the qualitative data gathered through the interviews are in...
Yükseköğretimde uluslararasılaşmanın en önemli konularından birisi de uluslararası öğrenci hareke... more Yükseköğretimde uluslararasılaşmanın en önemli konularından birisi de uluslararası öğrenci hareketliliği olup 1980'lerden itibaren tüm dünyada ülkelerin ve yükseköğretim kurumlarının üzerinde odaklandığı ve politikalar geliştirdiği bir alan haline dönüşmüştür. UNESCO (2016) uluslararası öğrenci hareketliliği verileri göstermektedir ki son onbeş yılda dünya ülkelerine yükseköğretimde eğitim amaçlı giden uluslararası öğrenci sayısı iki katına çıkarak dört milyonu geçmiştir. Artan öğrenci hareketliliği ve hareketliliğin ekonomik getirisi bu alanda rekabeti arttırırken, Türkiye'nin bu alandaki konumunu ve yıllar içerisindeki gidişatını sorgulamayı gerektirmektedir. Bu çalışmada Türkiye ile birlikte dünya genelinde en çok yabancı öğrenci alan ülkeler ve bu ülkelerin uluslararası öğrenci profilindeki değişim 1999 ile 2013 yılları arasındaki verilere dayanarak değerlendirilmektedir. Hem dünya ülkeleri hem de Türkiye ölçeğinde uluslararası öğrenci akışı motiflerinin gelen öğrenci sayıları ve geldikleri dünya bölgelerine göre zaman içerisinde değişim gösterdiği tespit edilirken, bu çalışmanın bulgularının Türkiye'nin uluslararası yükseköğretim politikalarına ışık tutması beklenmektedir.
Nowadays, the rapid development of the Internet and its effect on daily life introduces a new con... more Nowadays, the rapid development of the Internet and its effect on daily life introduces a new consumer profile called online consumer. Online consumers are affected by different factors and they have different purchasing habits with respect to traditional consumers. In this context, the main goal of the paper is the identification of the areas which would be beneficial for the development of models and better understanding the factors that affect consumers' online purchase intentions. In this respect, empirical studies are reviewed to identify the factors having effect on online purchase intention. After an extensive literature review, 85 relevant articles are identified. The factors which are investigated after literature review are classified and examined according to their similarities.
Purpose – The aim of this study is to examine profiles of consumers in organic foods market segme... more Purpose – The aim of this study is to examine profiles of consumers in organic foods market segments and determine their attitudes toward organic food consumption. Consequently, we explore whether there are differences among these consumer segments in terms of their health orientation, socially responsible consumption, environmental responsibility and values and lifestyles. Design/methodology/approach – A total of 316 consumers were surveyed at supermarkets and malls in one of the largest metropolitan areas of a European city. Findings – The cluster analysis performed indicates that there are three segments based on consumer attitudes toward organic foods: favorable, neutral and unfavorable. The results show that the consumer segment with more favorable attitudes toward organic foods exhibits higher levels of health orientation and socially responsible consumption behavior when compared to other segments. Practical implications – It important for marketers to understand organic food...
PurposeThis paper aims to discover consumer segments with different behavioral profiles in the mo... more PurposeThis paper aims to discover consumer segments with different behavioral profiles in the mobile phone market. For this purpose, it seeks to analyze the decision‐making criteria of 302 mobile phone consumers in Turkey and cluster the sample meaningfully into four behaviorally different groups.Design/methodology/approachFactor analysis is conducted on 32 different attributes to which consumers attach importance in purchasing a mobile phone. Nine major decision‐making criteria emerge from this analysis. These criteria are used for segmenting this consumer market into four behavior clusters, namedly as pragmatic, abstemious, value‐conscious, and charismatic.FindingsPragmatic consumers are found to give high importance to the functional, physical and convenience‐based attributes of the product. The abstemious group also gives importance to functionality along with design. While value‐conscious consumers focus strongly on price, the charismatic segment represents the want‐it‐all gro...
FACTORS INFLUENCING CONSUMERS' LAPTOP PURCHASES. Dr. V. Aslıhan Nasır, Sema Yoruker, Figen G... more FACTORS INFLUENCING CONSUMERS' LAPTOP PURCHASES. Dr. V. Aslıhan Nasır, Sema Yoruker, Figen Güneş and Yeliz Ozdemir. Bogazici University, Istanbul, Turkey. ABSTRACT. The rapid developments in IT sector accompanied ...
There has been a great deal of increase in the production and consumption of organic foods. As a ... more There has been a great deal of increase in the production and consumption of organic foods. As a result, many researchers have attempted to explain the motivations and marketing issues dealing with the topic. Many of the previous studies provide conflicting results. With this in mind, we attempt to perform a comprehensive study of organic food consumption by examining the roles of a variety of factors on intention to purchase organic foods through a survey of consumers in a large metropolitan area in Europe by utilizing the scales developed in earlier studies. The results indicate that socially responsible consumption, health orientation, utilitarian, and hedonic consumption patterns are significant predictors of intention to purchase organic foods and consumption while controlling for demographical variables. In addition, environmental responsibility acts as a moderating factor in the relationship between socially responsible consumption behavior and intention to purchase. [JEL classifications: M30, M31, M48, Q56, Q57].
The development of the Internet has created a more efficient means for consumers to gather produc... more The development of the Internet has created a more efficient means for consumers to gather product information, compare prices, and make purchases at any time and from anywhere. The number of Internet users who are shopping on-line steadily increases. The number of consumers who complain about on-line shopping also increases. Since Internet shopping is still in its infancy, it becomes necessary to detect the consumer complaint areas in order to guarantee the welfare of both on-line business and on-line consumers. This paper examines a) the distribution of complaints according to on-line business type, b) the distribution of complaints according to on-line store type, c) the major complaint themes, d) the distribution of complaint themes according to on-line store types, and e) the categorisation of complaint themes. A total of 4019 on-line complaint letters collected from complaint web sites are content analysed, eleven complaint categories are identified, and their percentage distr...
ürdürülebilir kalk›nma için e¤itim ilk olarak Birleflmifl Milletler'in (BM) 1992 y›l›nda Rio de J... more ürdürülebilir kalk›nma için e¤itim ilk olarak Birleflmifl Milletler'in (BM) 1992 y›l›nda Rio de Janerio'da yap›lan konferans›nda gündeme gelmifltir (Anderberg ve ark., 2009). Daha sonra 2002 y›l›nda Johannesburg'da yap›lan Dün-ya Sürdürülebilir Kalk›nma Zirvesi'nde uluslararas› boyutta tüm dikkatler yine bu konu üzerine çevrilmiflti. Akabinde, BM 2005-2014 y›llar›n› "Sürdürülebilir Kalk›nma ‹çin E¤itim On Y›l›" (Decade of Education for Sustainable Development) olarak ilan Kavramsal Araflt›rma / Conceptual Research www.yuksekogretim.org Son y›llarda "sürdürülebilir kalk›nma ilkeleri" ülkelerin gündeminde giderek ön plana ç›kmakta ve gerek Avrupa Birli¤i ve ABD'de gerekse ulus-lararas› arenada politika yap›c›lar›n önem verdi¤i temel prensip olarak yer almaktad›r. Sürdürülebilir kalk›nmay› sa¤lamada e¤itim, özellikle de yük-sekö¤retim kurulufllar› kritik bir rol üstlenmektedir. Konunun önemi BM'in 2005-2014 y›llar›n› "Sürdürülebilir Kalk›nma ‹çin E¤itim On Y›-l›" olarak ilan etmesinden de anlafl›lmaktad›r. Ancak, Talloires Deklarasyonu'na 50 ülkeden 440 yüksekö¤retim kuruluflu taraf›ndan imza at›lm›fl olmas›na ra¤men, Türkiye'den bu deklarasyonda imzas› olan tek üniversite ise Ankara Üniversitesi'dir. Ayn› deklarasyonda ABD'den 160'›n üzerinde üniversitenin imzas› bulunmaktad›r. Yüksekö¤retim politika yap›c›-lar›n›n dikkatini konuya çekmek için, bu çal›flma ilk etapta konuyla ilgili baz› öneriler gelifltirmektedir. Dolay›s›yla, bu kavramsal araflt›rman›n ana amac›, öncelikle "sürdürülebilir kalk›nma için yüksekö¤retim" kavram›-n›n tan›m›n› yapmak, önemini vurgulamak ve tüm Dünya'dan uygulama örnekleri sunmakt›r. Bunlar›n yan› s›ra bu çal›flmada, sürdürülebilir kal-k›nma ilkelerinin üniversite faaliyetlerine ve yaflam›na nas›l entegre edile-bilece¤i üzerinde de durulmaktad›r. Ayr›ca, Türkiye'de sürdürülebilir kalk›nma için yüksekö¤retimde bafllang›ç aflamas›nda neler yap›lmas› konusunda bir tak›m öneriler sunulmaktad›r.
Journal of Emerging Trends in Marketing and Management, 2021
The global wearable medical device (WMD) sector has been alluring for businesses with a market va... more The global wearable medical device (WMD) sector has been alluring for businesses with a market value of $13 billion in 2019 and is expected to witness an annual growth rate of 27.9% by reaching $93.19 billion in 2027. Rising demand for advanced and continuous monitoring products fueled by health consciousness is encouraging people to adopt wearable medical devices. Due to high pervasiveness of lifestyle-associated disorders, such as diabetes and hypertension; continuous monitoring of several physiological parameters such as blood sugar levels and blood pressure have been required. WMDs allow merging of healthcare data with portable devices, which can be forwarded to physicians for real-time access to data with minimal errors. Furthermore, focus on personalized monitoring and care is demanded, since rising mortality rates due to non-communicable diseases are a major concern. Therefore, it becomes crucial to understand the role of data privacy related issues on the intention to use WMDs. This study aims to explore the impact of perceived benefits of WMDs, data accuracy of WMDs, and trust in the medical provider who has access to the health data collected by the WMD on intention to use WMDs. It is revealed that perceived benefits and data accuracy both have significant impact on usage intention of WMDs while trust in the medical provider does not have such an effect. These findings have crucial implications regarding the relation amongst patients/users, medical providers and WMD producers.
Online advertising has been one of the fastest growing industries worldwide, due to the increased... more Online advertising has been one of the fastest growing industries worldwide, due to the increased number of Internet users. From the perspective of marketing management, identifying the profile of web users who click online ads will enable designers to create better online advertising campaigns. Hence, the main objectives of this article are (1) to segment web users based on their beliefs about online ads, (2) to identify personality traits of each segment, and (3) to investigate attitudinal and behavioral differences across segments about online ads. Data were collected through an online survey and by using cluster analysis, web users were segmented into three groups based on their beliefs about online ads: "Supporters," "Neutrals," and "Opponents." Personality trait differences as well as attitudinal and behavioral differences among three segments were examined and significant differences were found in terms of their personality traits, such as variety seeking, market mavenism, and innovativeness.
Abstract Digitalization, personalization and globalization shape how companies contact and commun... more Abstract Digitalization, personalization and globalization shape how companies contact and communicate with their consumers who have different needs and wants. In these highly competitive heterogeneous markets, it becomes crucial to reach consumers in an easy, low-cost and more targeted manner. Social media advertising is one of the effective ways of attracting potential customers, retaining attention of current customers and influencing them through persuasive content. Despite its plentiful and obvious advantages, the variation among consumers’ responses to social media advertising remains as a major challenge. Hence, this study aims to identify different consumer segments based on the social media advertising features, discover differences in their individual traits, and examine variation among those segments in terms of the factors that predict their purchase intentions. By utilizing cluster analysis, consumers are segmented according to their perceptions regarding social media advertising features: perceived relevance, performance expectancy, hedonic motivation, informativeness, and interactiveness. It is revealed that consumers are grouped under three segments, namely: “susceptible”, “dispassionate”, and “impervious”. It is found that there are statistically significant differences among these segments in terms of being easily persuaded, impulse buying tendency, self-confidence, and social network proneness in which consumers in “susceptible” segment are more easily persuaded, have high level of self-confidence, have more impulse buying tendency, and are more prone to social networks when compared to other groups. It is also discovered that there are differences among these segments in terms of the factors that determine their purchase intentions for the products presented in social media advertising. The purchase intention of consumers in “susceptible” segment for products exhibited in social media advertising, is determined by perceived relevance, ease of being persuaded, self-confidence and social network proneness. On the other hand, the purchase intention of consumers in the “dispassionate” segment is shaped by informativeness, ease of being persuaded, and social network proneness. Finally, the purchase intention of consumers in “impervious” segment is influenced by hedonic motivation, perceived relevance, impulse buying tendency, and ease of being persuaded. Nevertheless, when the whole sample is considered, it is observed that consumers’ purchase intentions for the products and services presented in social media advertising are influenced by the following factors: perceived relevance, performance expectancy, informativeness, impulse buying tendency, ease of being persuaded, and social network proneness. Understanding differences across segments can help companies design, manage and convey their social media advertising campaigns to their target audience in a convincing, timely, effective, and efficient way, which in turn, let them gain competitive advantage in highly volatile and dynamic markets.
PurposeThis paper aims to discover consumer segments with different behavioral profiles in the mo... more PurposeThis paper aims to discover consumer segments with different behavioral profiles in the mobile phone market. For this purpose, it seeks to analyze the decision‐making criteria of 302 mobile phone consumers in Turkey and cluster the sample meaningfully into four behaviorally different groups.Design/methodology/approachFactor analysis is conducted on 32 different attributes to which consumers attach importance in purchasing a mobile phone. Nine major decision‐making criteria emerge from this analysis. These criteria are used for segmenting this consumer market into four behavior clusters, namedly as pragmatic, abstemious, value‐conscious, and charismatic.FindingsPragmatic consumers are found to give high importance to the functional, physical and convenience‐based attributes of the product. The abstemious group also gives importance to functionality along with design. While value‐conscious consumers focus strongly on price, the charismatic segment represents the want‐it‐all group valuing many attributes such as technological superiority, practicality, durability, functionality, and design. The study also includes findings and discussions about the differences these clusters display in terms of their involvement and loyalty styles.Research limitations/implicationsHigh‐tech products such as mobile phones are becoming indispensable in people's lives; thus leading to a high‐involvement decision‐making process. It is crucial for marketers of these products to understand behaviorally different consumer segments that show significant variations in their decision‐making criteria for such products, and approach them accordingly.Originality/valueThe study applies cluster analysis as a behavioral segmentation tool in a high‐technology product market and successfully identifies four distinct consumer groups with alternative decision‐making styles.
Smart homes embrace advanced technologies and the connectedness of devices that aim to increase c... more Smart homes embrace advanced technologies and the connectedness of devices that aim to increase consumers’ life quality. They are based on data integration over shared platforms collected via sensors and wireless networks. However, although consumers’ current and potential adoption of smart homes have received some research interest, there is a low number of studies considering the foreseeable future of smart homes from the business perspective. To fulfill this gap in the literature, this study presents the results of an exploratory research attempting to reveal the foresight of the business side regarding the penetration of smart home technologies (SHTs) into consumers’ lives. Based on the opinions of industry experts collected through 13 semistructured in-depth interviews, numerous drivers of and barriers to SHT adoption are uncovered and displayed in their intertwined relationship in a thematic map. In creating this map, the qualitative data gathered through the interviews are in...
Yükseköğretimde uluslararasılaşmanın en önemli konularından birisi de uluslararası öğrenci hareke... more Yükseköğretimde uluslararasılaşmanın en önemli konularından birisi de uluslararası öğrenci hareketliliği olup 1980'lerden itibaren tüm dünyada ülkelerin ve yükseköğretim kurumlarının üzerinde odaklandığı ve politikalar geliştirdiği bir alan haline dönüşmüştür. UNESCO (2016) uluslararası öğrenci hareketliliği verileri göstermektedir ki son onbeş yılda dünya ülkelerine yükseköğretimde eğitim amaçlı giden uluslararası öğrenci sayısı iki katına çıkarak dört milyonu geçmiştir. Artan öğrenci hareketliliği ve hareketliliğin ekonomik getirisi bu alanda rekabeti arttırırken, Türkiye'nin bu alandaki konumunu ve yıllar içerisindeki gidişatını sorgulamayı gerektirmektedir. Bu çalışmada Türkiye ile birlikte dünya genelinde en çok yabancı öğrenci alan ülkeler ve bu ülkelerin uluslararası öğrenci profilindeki değişim 1999 ile 2013 yılları arasındaki verilere dayanarak değerlendirilmektedir. Hem dünya ülkeleri hem de Türkiye ölçeğinde uluslararası öğrenci akışı motiflerinin gelen öğrenci sayıları ve geldikleri dünya bölgelerine göre zaman içerisinde değişim gösterdiği tespit edilirken, bu çalışmanın bulgularının Türkiye'nin uluslararası yükseköğretim politikalarına ışık tutması beklenmektedir.
Nowadays, the rapid development of the Internet and its effect on daily life introduces a new con... more Nowadays, the rapid development of the Internet and its effect on daily life introduces a new consumer profile called online consumer. Online consumers are affected by different factors and they have different purchasing habits with respect to traditional consumers. In this context, the main goal of the paper is the identification of the areas which would be beneficial for the development of models and better understanding the factors that affect consumers' online purchase intentions. In this respect, empirical studies are reviewed to identify the factors having effect on online purchase intention. After an extensive literature review, 85 relevant articles are identified. The factors which are investigated after literature review are classified and examined according to their similarities.
Purpose – The aim of this study is to examine profiles of consumers in organic foods market segme... more Purpose – The aim of this study is to examine profiles of consumers in organic foods market segments and determine their attitudes toward organic food consumption. Consequently, we explore whether there are differences among these consumer segments in terms of their health orientation, socially responsible consumption, environmental responsibility and values and lifestyles. Design/methodology/approach – A total of 316 consumers were surveyed at supermarkets and malls in one of the largest metropolitan areas of a European city. Findings – The cluster analysis performed indicates that there are three segments based on consumer attitudes toward organic foods: favorable, neutral and unfavorable. The results show that the consumer segment with more favorable attitudes toward organic foods exhibits higher levels of health orientation and socially responsible consumption behavior when compared to other segments. Practical implications – It important for marketers to understand organic food...
PurposeThis paper aims to discover consumer segments with different behavioral profiles in the mo... more PurposeThis paper aims to discover consumer segments with different behavioral profiles in the mobile phone market. For this purpose, it seeks to analyze the decision‐making criteria of 302 mobile phone consumers in Turkey and cluster the sample meaningfully into four behaviorally different groups.Design/methodology/approachFactor analysis is conducted on 32 different attributes to which consumers attach importance in purchasing a mobile phone. Nine major decision‐making criteria emerge from this analysis. These criteria are used for segmenting this consumer market into four behavior clusters, namedly as pragmatic, abstemious, value‐conscious, and charismatic.FindingsPragmatic consumers are found to give high importance to the functional, physical and convenience‐based attributes of the product. The abstemious group also gives importance to functionality along with design. While value‐conscious consumers focus strongly on price, the charismatic segment represents the want‐it‐all gro...
FACTORS INFLUENCING CONSUMERS' LAPTOP PURCHASES. Dr. V. Aslıhan Nasır, Sema Yoruker, Figen G... more FACTORS INFLUENCING CONSUMERS' LAPTOP PURCHASES. Dr. V. Aslıhan Nasır, Sema Yoruker, Figen Güneş and Yeliz Ozdemir. Bogazici University, Istanbul, Turkey. ABSTRACT. The rapid developments in IT sector accompanied ...
There has been a great deal of increase in the production and consumption of organic foods. As a ... more There has been a great deal of increase in the production and consumption of organic foods. As a result, many researchers have attempted to explain the motivations and marketing issues dealing with the topic. Many of the previous studies provide conflicting results. With this in mind, we attempt to perform a comprehensive study of organic food consumption by examining the roles of a variety of factors on intention to purchase organic foods through a survey of consumers in a large metropolitan area in Europe by utilizing the scales developed in earlier studies. The results indicate that socially responsible consumption, health orientation, utilitarian, and hedonic consumption patterns are significant predictors of intention to purchase organic foods and consumption while controlling for demographical variables. In addition, environmental responsibility acts as a moderating factor in the relationship between socially responsible consumption behavior and intention to purchase. [JEL classifications: M30, M31, M48, Q56, Q57].
The development of the Internet has created a more efficient means for consumers to gather produc... more The development of the Internet has created a more efficient means for consumers to gather product information, compare prices, and make purchases at any time and from anywhere. The number of Internet users who are shopping on-line steadily increases. The number of consumers who complain about on-line shopping also increases. Since Internet shopping is still in its infancy, it becomes necessary to detect the consumer complaint areas in order to guarantee the welfare of both on-line business and on-line consumers. This paper examines a) the distribution of complaints according to on-line business type, b) the distribution of complaints according to on-line store type, c) the major complaint themes, d) the distribution of complaint themes according to on-line store types, and e) the categorisation of complaint themes. A total of 4019 on-line complaint letters collected from complaint web sites are content analysed, eleven complaint categories are identified, and their percentage distr...
Nowadays, the rapid development of the Internet and its effect on daily life introduces a new con... more Nowadays, the rapid development of the Internet and its effect on daily life introduces a new consumer profile called online consumer. Online consumers are affected by different factors and they have different purchasing habits with respect to traditional consumers. In this context, the main goal of the paper is the identification of the areas which would be beneficial for the development of models and better understanding the factors that affect consumers’ online purchase intentions. In this respect, empirical studies are reviewed to identify the factors having effect on online purchase intention. After an extensive literature review, 85 relevant articles are identified. The factors which are investigated after literature review are classified and examined according to their similarities.
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Papers by ASLIHAN NASIR