Primary secondary and submark logo

How many logo variations does your business need? In general, I recommend you have at least 4 logo variations for your brand--primary, secondary, submark, and favicon.

Creating a stellar logo for your brand is key, but it's not just about the design itself! When you commission someone to craft your logo, ensure they deliver ALL the versions: primary, secondary, submark, and icon.

Every business needs a Logo Suite, which is made up of your primary logo, secondary logo, submark, and logo mark. This ensures that you show up as a professional leader within your industry by applying your brand across varies mediums. Read the blog to learn more about how to use these 4 logos and where to get your own if you don't currently own a Logo Suite!

Playful and professional brand board for an ABA therapist | Primary and Secondary Logo, Submark, Brand pattern, Brand photography | Buel Creative Design Studio

Brand Identity kit for Sage & Sparrow, an herbs & spices company based in Colorado. This design is a product of a brief challenge listed on Instagram. Enjoy deliverables including a custom primary logo, secondary logo, sub mark logo, color palette, font pairing, social icons, and pattern that was all inspired by a mood board. Book your brand identity kit with Stacey Ann Creative for your small business branding!