Archetypes art

Brand storytelling using archetypes based on Carl Jung and other's work is an easy, intuitive and effective way to guide your brand messaging.

All the people we see in our dreams can be connected to certain character archetypes. The term “archetype” means an original pattern in ancient Greek. The idea itself can be traced back to Plato. According to him, there were two realities – the world (where we live) and the non-physical realm (where Forms exist.) By Forms, he meant pre-existing ideals ... Read More

Creator brands differentiate themselves from the “do-it-all” brands, which encourage little imagination from the user. If this sounds like your business, read on.

My personal politics and inner struggle has nonetheless never overtaken my understanding of the fact that labels are useful. Systems ranging from fashion to corporate structuring, global education…

I was supposed to be cleaning my room, but the lighting was too good 🌞 Also I recently took a feminine archetype quiz and found out my archetype is the lover 💗 always so interesting to learn more about myself + understand what’s going on inside my mind & soul more deeply

Jungian archetypes are core ideas of human behavior and experience proposed by the Swiss psychiatrist Carl Jung. These archetypes represent universal themes and images that derive from the collective unconscious. Jung believed these archetypes appear across various cultures and influence human behavior and experiences. These archetypes appear in art, literature, dreams, and religions, symbolizing basic human motivations, values, and personalities. Read on to learn more!

We're bombarded with 5,000+ ads per day, but we don't ignore all of them. Here are the brand archetypes marketers use to communicate their stories to us.