Audience: Who am I making this for? Am I trying to make something that my audience feels more comfortable with, or something that feels more innovative and new?
Some audiences are inherently hard to please and have to be won over. Like hipsters, unless you're Wes Anderson. |
Format: How will the audience experience this image/character/environment/etc.? Does the format affect the scope of what I can communicate?
Purpose: What needs does this painting/character/environment need to fill? Are there special or arbitrary parameters from the publisher/art director/marketing/writers/technicians/etc. that need to be included?
Story (technically an extension of purpose): What role does this character/environment/etc. play in the property? What emotional chord do I want to strike with the viewer? Are there additional story/moodsetting things I could layer into the piece without distracting from the primary purpose/story?
Jack Sparrow's costume design is great---an iconic "first read," with lots of suggested history in the details, yet all of it supports his personality and the core idea of his character. |
Let me reiterate what I said earlier but add something: If you can't answer all of the above questions, DON'T START PAINTING UNTIL YOU CAN. In fact, if you can't answer them in a way that makes you feel inspired about your illustration or whatever you're working on, I'd recommend that you either do some brainstorming or start over with a drawing that inspires some of these things!