Public Relations

ABSTRACTSomething new from the company, whether it is innovations, policies and the latest achievements from the company, should ideally be communicated and marketed to the public under any circumstances, including during a pandemic. At this time, all companies are challenged to market their products and services, a special strategy is needed to achieve the company's goals. For this reason, this study aims to analyze the implementation of Integrated Marketing Communication (IMC) activities carried out by PT Blue Bird Tbk in introducing the company's latest innovation, namely the My Bluebird 5 application during the COVID-19 pandemic. This research was conducted qualitatively with a case study method and data collection was divided into two, namely primary through interviews and observations; as well as secondary data through literature studies and media coverage results. The conclusion of this research is that PT Blue Bird Tbk has implemented an integrated marketing communic...

Tik Tok suatu aplikasi yang saat ini digunakan oleh kalangan anak muda zaman sekarang dan digemari di dunia. Tik Tok bisa dengan mudah membuat video dengan lama tayang selama 15 detik, bisa disisipkan musik, filter, dan termasuk fitur-fitur kreatif dengan mensisipakn special effects yang menarik sehingga penggunanya bisa beraktifitas dengan beragam gaya yang menarik. Pengguna yang beraktifitas di TikTok terdorong untuk lebih menjadi content creator. Ketika semua orang tidak dapat bertemu karena adanya larangan untuk berkumpul pada masa pandemic covid-19, maka aplikasi Tik Tok menjadi cara untuk digunakan dalam mengkampanyekan akan penting di rumah saja dan selalu menerapakan protokol kesehatan 3M (memakai masker, mencuci tangan dan menjaga jarak). Tujuan penelitian ini adalah ingin mengetahui bagaimana aplikasi Tik Tok digunakan sebagai media kampanye untuk mencegah penyebaran covid-19. Penelitian yang digunakan yaitu metode studi kasus dimana penelitian yang mendapatkan data dari b...

The spread of covid 19 since March 2020 has been evenly distributed throughout Indonesia, and has an impact on the joints of life, especially in the field of education. The decline in interest in higher education has decreased due to limited face-to-face meetings and a reduction in manpower in various fields, so that people choose to postpone college. Through case studies with interviews and literature, answering questions on the strategy of universities to find students during the pandemic, by elaborating on marketing communication, product strategies, pricing strategies, brands of goods that are explained with theories related to the answer to the decline that occurred due to the spread of COVID-19, reduction of labor in various fields. , as well as the shift in learning methods from alluring to daring to the stuttering of the community to adapt, so they choose to postpone college. The awareness, inquire, visit, & info session, apply, and admit strategies and their descriptions ar...

Berbicara di depan khalayak atau public speaking merupakan keterampilan yang seharusnya dimiliki oleh semua orang, termasuk anak-anak. Public speaking tidak dapat dihindari karena pada dasarnya manusia selalu melakukan komunikasi bahkan seringkali harus dilakukan di hadapan sejumlah orang dengan berbagai tujuan.  Namun, banyak orang menghindari public speaking meskipun hanya untuk mengungkapkan pendapat pribadi. Namun, banyak anak merasa kurang bahkan tidak mampu berbicara di depan umum karena kurang percaya diri, tidak menguasai materi, atau tidak paham bagaimana melakukannya.  Kegiatan Pengabdian Kepada Masyarakat (PKM) ini berjudul Pelatihan public speaking untuk meningkatkan kepercayaan diri kepada anak- anak Yayasan Panti Asuhan Sakinah Depok, Jawa Barat. Tujuan umum dari kegiatan PKM ini adalah memberikan pelatihan dan pengetahuan secara praktis tentang public speaking kepada para siswa yang tinggal di Yayasan Yatim Piatu Sakinah Depok. Pelatihan ini juga untuk mengembangkan k...

One of the main interests and capital of society today in daily activities is the existence of a healthy state, both physical health and spiritual h: ealth. The public analogy that health is expensive, there is no activity that can not be done if the condition of the body in a healthy state. The research method used is descriptive analysis, where the research is analyzed based on reading sources and the result of analysis from reading sources obtained by the writer from various literature studies are reviewed and summarized and presented in detail and clearly about the actual situation related to Campaign Program of MR Vaccine and Public Health

BIMP-EAGA cooperation is a realization of regionalism institutions in the form of regional/sub-regional to reach the interest of economy, particularly trade, investment and tourism. One of the benefits of sub-regional cooperation, including the BIMP-EAGA is among the factors of geographical proximity of countries members. In the context of the tourism development the stakeholders in this BIMP-EAGA cooperation can take the advantage of this geographical factors, in addition, they also can take the benefits in other forms such as wealth in natural and beauty resources, the diverse of cultural, including traditional community property.
The BIMP-EAGA cooperation wants to develop the ecotourism concept or community-based ecotourism as a blend between the tourism sector, the environment (friendly environment) and the economic sector, namely, the empowerment of the local communities in the ecotourism management can increase their income and welfare through the development of Small and Medium Enterprises (SMEs). As a facilitator, Indonesian government has a big role to provide the primary and supporting facilities associated with the availability of adequate physical infrastructure and regulatory and the policy in the ecotourism. The benefits of ecotourism of developmental in Indonesia is to create good image of Indonesian politics in terms of nature conservations property and the environment, especially in preventing or tackling the worse impact of global warming and climate change. 

Keywords: BIMP-EAGA Cooperation, Ecotourism, Indonesia.