Do’Mo Zero-Proof Elixirs Combine Nootropics, Botanicals and Nutrients
Laura McQuarrie — October 4, 2024 — Lifestyle
References: drink-domo & bevnet
As drinking culture evolves, a new generation of adults wants enjoyable evenings and mornings free from regret, prompting the release of products like Do’Mo Zero-Proof Elixirs. Three flavors are available at launch, (Spicy Watermelon Margarita, Ginger Miso Mule and Scrumptious Berry Bramble) each crafted with 17 functional ingredients, including natural nootropics, nutrients and botanical extracts. In the Do'Mo Proprietary Blend, there are inclusions like Magtein, a patented form of magnesium, L-theanine for inner calm and Cognizin, a patented form of citicoline to support focus, attention and memory.
For mindful consumers, the exclusion of certain ingredients is just as crucial as their inclusion. Do’Mo Zero-Proof Elixirs exclude added sugar, natural flavorings, caffeine and all other "junk" to help sober-curious individuals enjoy Sober October, and beyond, without the jitters.
For mindful consumers, the exclusion of certain ingredients is just as crucial as their inclusion. Do’Mo Zero-Proof Elixirs exclude added sugar, natural flavorings, caffeine and all other "junk" to help sober-curious individuals enjoy Sober October, and beyond, without the jitters.
Trend Themes
1. Sober-curious Movement - Growing interest in alcohol-free beverages highlights a shift towards more health-conscious and mindful consumption habits.
2. Functional Ingredients - Incorporation of nootropics and botanical extracts in beverages underscores a move towards products that offer cognitive and health benefits.
3. Personalized Wellness - Consumers seeking tailored nutrition in their drinks reflect the rising demand for products that cater to individual wellness preferences.
Industry Implications
1. Non-alcoholic Beverages - The rise of zero-proof elixirs signifies a burgeoning market for sophisticated non-alcoholic alternatives.
2. Health and Wellness - Products blending nootropics, nutrients, and botanicals tap into the expanding health and wellness sector.
3. Nutraceuticals - The use of functional ingredients like Magtein and L-theanine reveals opportunities within the nutraceutical industry.
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