Final Presentation: Managerial Economics Presented To
Final Presentation: Managerial Economics Presented To
Final Presentation: Managerial Economics Presented To
Preface
The
project of Managerial Economics is about the overall analysis of home appliance industry in depth. smartly study Professional level approaches and techniques to analyze the firms market and profitability analysis which are required to understand the industry standards.
We
Mission/Vision of PEL
To
excel in providing Engineering good and services Through continuous improvement {VISION}
To
provide quality products & services to the complete satisfaction of our customers and maximize returns for all stakeholders through optimal use of resources. (Mission)
Introduction of PEL
Pak
Elektron Limited (PEL) is the pioneer manufacturer of electrical goods in Pakistan. It was established in 1956 in technical collaboration with AEG of Germany. October 1978, the company was bought by the Saigol Group of Companies.
In
Appliances Power
Division.
Division.
Appliances Division
Air
Power Division
Transformers
Switchgears Kiosks Compact Shunt
stations
Energy
Generators
Strengths of PEL
Brand
Name Strong Dealer Network Quality Products Best Sales Services Market leader in WRAC Number 2 in Refrigerators in Pakistan Strong Management Team
Weaknesses of PEL
Financial Lack
Problems
of advertisement
System
Lack Less
variations
of Product range
Utilization of capacity
Pricing of PEL
Price
is a strong element in the marketing mix. It has a direct impact on the customer, business.
Raw Material 2- Labor Charges 3- Factory Overheads 4- Advertisement Cost 5- Governmental Duty 6- Excise Duty 7- Company's Profit Margin
Financial Analysis
Results
for the 3rd quarter ended September 30, 2011. Sales for the period ended amounted to Rs. 11.446 billion as compared to Rs. 16.719 billion in the corresponding period last year.
This
reduction in sales is the main reason for the loss suffered during 9 months which is at Rs. 663 Million. Ratios of this quarter
3rd Qarter of 2011 Current Ratio Debt Ratio |Interest Coverage Ratio Gross Profit Margin Net Profit Margin
Ratios 1.029 0.23 -1.77 12.77% -5.79% 1st Qarter of 2012 Current Ratio Debt Ratio |Interest Coverage Ratio Gross Profit Margin Net Profit Margin Earning Per Share (EPS) Ratios 0.91 0.18 -0.27 14% -5.16% -1.98 per Share
-5.85