Final Presentation: Managerial Economics Presented To

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Final Presentation

Managerial Economics Presented to: Sir Dawood Mamoon Presented by: A B C D E

Preface
The

project of Managerial Economics is about the overall analysis of home appliance industry in depth. smartly study Professional level approaches and techniques to analyze the firms market and profitability analysis which are required to understand the industry standards.

We

Mission/Vision of PEL
To

excel in providing Engineering good and services Through continuous improvement {VISION}

To

provide quality products & services to the complete satisfaction of our customers and maximize returns for all stakeholders through optimal use of resources. (Mission)

Introduction of PEL
Pak

Elektron Limited (PEL) is the pioneer manufacturer of electrical goods in Pakistan. It was established in 1956 in technical collaboration with AEG of Germany. October 1978, the company was bought by the Saigol Group of Companies.

In

The company comprises in two divisions

Appliances Power

Division.

Division.

Appliances Division
Air

conditioners. Refrigerator. Deep freezers. Microwave oven. Washing machine. Generators.

Power Division
Transformers
Switchgears Kiosks Compact Shunt

stations

capacitor banks meters

Energy

Generators

Strengths of PEL
Brand

Name Strong Dealer Network Quality Products Best Sales Services Market leader in WRAC Number 2 in Refrigerators in Pakistan Strong Management Team

Weaknesses of PEL
Financial Lack

Problems

of advertisement

System
Lack Less

variations

of Product range

Utilization of capacity

Pricing of PEL
Price

is a strong element in the marketing mix. It has a direct impact on the customer, business.

Raw Material 2- Labor Charges 3- Factory Overheads 4- Advertisement Cost 5- Governmental Duty 6- Excise Duty 7- Company's Profit Margin

Financial Analysis
Results

for the 3rd quarter ended September 30, 2011. Sales for the period ended amounted to Rs. 11.446 billion as compared to Rs. 16.719 billion in the corresponding period last year.

This

reduction in sales is the main reason for the loss suffered during 9 months which is at Rs. 663 Million. Ratios of this quarter

3rd Qarter of 2011 Current Ratio Debt Ratio |Interest Coverage Ratio Gross Profit Margin Net Profit Margin

Ratios 1.029 0.23 -1.77 12.77% -5.79% 1st Qarter of 2012 Current Ratio Debt Ratio |Interest Coverage Ratio Gross Profit Margin Net Profit Margin Earning Per Share (EPS) Ratios 0.91 0.18 -0.27 14% -5.16% -1.98 per Share

Earning Per Share (EPS)

-5.85

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