WELCOME TO THE WORLD OF

The World Of Happiness

PARLE
PARLEPERFECT ATTRACTIVE RELISHING LEARNING EATABLE

CONTENTS
INTRODUCTION STRATEGY HISTORY QUALITY CORE VALUES AWARDS SWOT ANALYSIS PRODUCTS CONTEST EXPORTS CAREER CONTACTS BIBLIOGRAPHY

INTRODUCTION
Parle Products has been India's largest manufacturer of biscuits and confectionery, for almost 80 years. Makers of the world's largest selling biscuit, Parle-G, and a host of other very popular brands, The Parle name symbolizes Quality, Nutrition and great Taste. With a reach spanning even the remotest villages of India ,

INTRODUCTION
Many of the Parle products - biscuits or confectioneries, are market leaders in their category and have won acclaim at the Monde Selection, since 1971. With a 40% share of the total biscuits market and a 15% share of the total confectionary market in India , Parle has grown to become a multi-million dollar company. While to consumers it's a beacon of faith and trust, competitors look upon Parle as an example of marketing brilliance.

PARLE THE PRODUCT STRATEGY

 In 1929 a small company by the name of Parle products emerged in British dominated India. A small factory was set up in the suburbs of Mumbai, to manufacture sweets and toffees. A decade later it was upgraded to manufacture biscuits as well. Since then, the Parle name has grown in all directions, won international fame and has been sweetening people's lives all over India and abroad. Apart from the factories in Mumbai and Bangalore Parle also has factories in Bahadurgarh in Haryana and Neemrana in Rajasthan, which are the largest biscuit and confectionery plants in the country. Additionally, Parle Products also has 14 manufacturing units for biscuits and 5 manufacturing units for confectioneries, on contract.

 Hygiene is the precursor to every process at Parle. Care is taken at every step to ensure the best product of long-lasting freshness. Every batch of biscuits and confectioneries are thoroughly checked by expert staff. Using the most modern equipment hence ensuring the same perfect quality across the nation and abroad.

 An in-depth understanding of the Indian consumer psyche has helped Parle evolve a marketing philosophy that reflects the needs of the Indian masses.

With products designed keeping both health and taste in mind, Parle appeals to both health conscious mothers and fun loving kids.
The great tradition of taste and nutrition is consistent in every pack on the store shelves, even today.

The value-for-money positioning allows people from all classes and age groups to enjoy Parle products to the fullest.

 Parle products have been shining with the golds and silvers consistently at the Monde Selection ever since they were first entered in 1971.
Monde Selection is an international institute for assessing the quality of foods and is currently the oldest and most representative organization in the field of selecting quality foods worldwide.

SWOT ANALYSIS
Low price and mid price range. Sizeable market share in the country. Offers variety of products under its brand. Different size of packets are available. An experienced team of sales and market executives. Deep and effective coverage. Largest distribution system.

WEAKNESS
Breakage of biscuits while delivering to retailers. No proper replacement system for broken biscuits to retailers. Improper and irregular supply. Less share in premium biscuits market. Dependent on its flagship brand parle-G. Poor packaging in family pack of glucose biscuits.

OPPORTUNITIES
Estimated annual growth of 20 % low per capital consumption. Increasing demand for sugar free. Diet Biscuits.

THREATS
Increasing distribution cost. Local Bakery Product. Entry of various new entrants , ITC , etc .

PARLE DIVIDE ITS PRODUCTS INTO THREE SEGMENTS

PARLE

BISCUITS PARLE CONFECTIONARIES PARLE SNACKS

GET BISCUIT GOODIES

Krackjack Crispy Cream Parle Marie Monaco Kreams Hide and Seek Milk Shakti
Krackjack Crispy Creams

Mayfair Cookies

Nimkin

Grab sweets
Melody Orange Candy XHale

Mango Bite
Kaccha Mango Bite

Poppins
Kismi Toffee

Kismi Gold

MUNCH ON SNACKS! Monaco Bites Cheeslings Musst Bites Sixer

 The immense popularity of Parle products in India was always a challenge to their production capacity. Now, using more modern techniques for capacity expansion, they have begun spreading their wings and are going global. Parle biscuits and confectionaries are fast gaining acceptance in international markets. Such as, Middle East, Africa, South East Asia and the more sophisticated economies like U.S.A., UK, Canada, Australia and New Zealand now relish Parle products. The Parle Biscuit brands, such as, Parle-G, Monaco, Krackjack, Marie Choice, Hide & Seek and confectionery brands, such as, Melody, Poppins, Rolacola, Mangobite enjoy a strong imagery and appeal amongst consumers across the world. Which has resulted into Parle-G being the *WORLDS LARGEST SELLING BISCUIT*

As a part of Corporate Social Responsibility Policy,Parle is keenly involved in the overall development of younger generation with focused endeavor to built New Face of India and spread happiness & joy all over. Conducting various cultural programs across all region to facilitate the all round development of the children. Parle organises Saraswati Vandana in the state of West Bengal during the festival of Saraswati Puja. Cultural activities has seen the inception of Golu Galata in Tamil Nadu, held during Navratri. These events give PARLE a chance to interact with children on a one-to-one basis, and promote our belief of fun and health for the whole family.

PARLE The World Of Happiness

 Parle

has a very open work culture. Work atmosphere is comfortable and relaxed that helps increase productivity and efficiency. Inter-personal relations and mutual understanding are part of work culture. Organise discussion forums and training programs on stress management and employee well being. Yoga trainings, health check-up camps and workshops on healthy lifestyle are regular events in Parle.

 Parle

,looking for enthusiastic, well motivated and above all friendly people to join various departments.
employing people from different backgrounds and communities, they are better equipped to understand the needs of their customers and to provide a quality service.

By

Parle Products Pvt. Ltd. V.S. Khandekar Marg, Vile Parle East, Mumbai - 400057, Maharashtra. Tel. - (022)6691 6911 - 15. Fax- (022)6691 6926 - 27.

Factories

MUMBAI Parle Products Pvt. Ltd. V.S. Khandekar Marg, Vile-Parle East, Mumbai 400057, Maharashtra. Tel. - (022)6691 6911-15. Fax - (022)6691692627 E-mail - [email protected] Contact Person: Mr. R.S.Nevatia Export Information: Mr. Anuj Sehgal

FACTORIES

RAJASTHAN Parle Biscuits Pvt. Ltd. SP-2/4 RIICO Ind. Area. Delhi Jaipur Road, Dist. Alwar. Neemrana - 301 705 (Rajasthan). Tel.- (01494) 517018/246091/246181/246312/246313 Fax - (01494) 46180 E-mail - [email protected] Contact Person -Mr.M.Sahu

FACTORIES

HARYANA Parle Biscuits Pvt. Ltd. 36.8 KM Milestone, Delhi Rohtak Road, Village Sankhol, Near Bahadurgarh, Dist Jhajjar, Haryana - 124 507. Tel. - (01276)241547/48. Fax - (01276)241406. E-mail - [email protected] Contact Person- Mr.S.S.Shivrain

FACTORIES

UTTARANCHAL Parle Biscuits Pvt. Ltd. Plot No. 3, Sect 1, Pant Nagar, Integrated Industrial Estate, Rudrapur, UA - 263 153. Tel. - 05944247431/32/33. E-mail - [email protected] GUJARAT Parle Products Pvt. Ltd. Behind Shekh Pir, Ler Village, Bhuj, Kutch, GJ - 370 001. Tel. - (02832) 271681 - 84. Fax - (02832) 271680

BIBLIOGRAPHY

PRESENTED BY:
BHAVYA MEHTA DALJEET SINGH JANVI MISHRA KEERTI PANWAR SHREYA SUHALKA