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    PESTEL Analysis

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    anand_awar
    The document presents a PowerPoint presentation on PESTEL analysis. It defines PESTEL analysis as examining the impact of political, economic, social, technological, environmental and legal factors on a business. It then provides details on each of the factors and their components, including examples of how they influence businesses. The presentation is intended to help identify external forces affecting organizations and incorporate consideration of the environmental factors into strategic planning.

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    PESTEL Analysis

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    anand_awar
    616 views13 pages
    The document presents a PowerPoint presentation on PESTEL analysis. It defines PESTEL analysis as examining the impact of political, economic, social, technological, environmental and legal factors on a business. It then provides details on each of the factors and their components, including examples of how they influence businesses. The presentation is intended to help identify external forces affecting organizations and incorporate consideration of the environmental factors into strategic planning.

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    The document presents a PowerPoint presentation on PESTEL analysis. It defines PESTEL analysis as examining the impact of political, economic, social, technological, environmental and legal factors on a business. It then provides details on each of the factors and their components, including examples of how they influence businesses. The presentation is intended to help identify external forces affecting organizations and incorporate consideration of the environmental factors into strategic planning.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    616 views13 pages

    PESTEL Analysis

    Uploaded by

    anand_awar
    The document presents a PowerPoint presentation on PESTEL analysis. It defines PESTEL analysis as examining the impact of political, economic, social, technological, environmental and legal factors on a business. It then provides details on each of the factors and their components, including examples of how they influence businesses. The presentation is intended to help identify external forces affecting organizations and incorporate consideration of the environmental factors into strategic planning.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 13
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    The key takeaways are that PESTEL analysis is used to identify environmental forces influencing business and examine the significance of environmental factors to business. It helps undertake strategic analysis and market research by providing an overview of different external factors to consider.

    PESTEL analysis is used when launching a new product or service, entering a new market, investigating a potential partnership, considering a potential acquisition, or examining an investment opportunity.

    The different factors considered in PESTEL analysis are political, economic, social, technological, environmental and legal factors. Each of these factors and their interplay impact businesses.

    PRESENTATION ON PESTEL ANALYSIS

    BY ANAND S. AWAR (MBA 2010 01)

    SCHOOL OF BUSINESS STUDIES CENTRAL UNIVERSITY OF KARNATAKA

    PESTEL ANALYSIS

    Learning Objectives:
    v To identify environmental forces influencing business. v To examine the significance of environmental factors to business. v To be able to undertake PESTEL Analysis.

    PESTEL ANALYSIS What is PESTEL Analysis?

    PESTEL Analysis is a part of the external analysis when conducting a strategic analysis or doing market research, and gives an overview of the different environmental factors that the company has to take into consideration.

    v v

    The analysis examines the impact of each of these factors (and their interplay with each other) on the business. The results can then be used to take advantage of opportunities and to make contingency plans for threats when preparing business and strategic plans.

    PESTEL ANALYSIS When is PESTEL Analysis used?

    v v v v v

    Launching a new product or service; Entering a new market; Investigating a potential partnership; Considering a potential acquisition; Examining an investment opportunity.

    PESTEL ANALYSIS
    Break up of PESTEL Analysis

    Organization

    PESTEL ANALYSIS Political Factors


    This is the most important influence on the functioning of any business. Political environment mainly includes the following components:

    v v v v v v v

    Political System Political Ideology Political Stability Thinking of Opposition Parties Relation of Government with other Countries Defense and Military Policy International Political Environment (E.g., America-Iraq War, Mumbai Terrorist Attack etc.)

    PESTEL ANALYSIS Economic Factors


    Economic forces affect organizations in every part of their activities. The components of economic environment are as follows:

    v v v v v v v v v v

    Economic system (Capitalism, Socialism, Mixed Economy) Economic Conditions Foreign Trade Policy Foreign Investment Policy Monetary Policy Fiscal Policy Inflation Rate of Interest Exchange Rate International Economic Environment

    PESTEL ANALYSIS Social Factors


    Business is an integral part of the society and both influence each other.

    v v v v v v v v v

    Family System Religion Culture Language Etiquette Ethics Education Occupation Development of Rural Areas

    PESTEL ANALYSIS Technological Factors


    Technological environment, like its counterparts political, economic and social wields considerable influence on the business.

    v v v

    The rate of technological change Research & Development activity Information Technology, Internet

    PESTEL ANALYSIS Environmental Factors


    The environmental factors determine what can be done in a society and how institutions can function. The important environmental factors relevant to the business are as follows:

    v v v v v v

    Climatic and Weather Conditions Availability of Natural Resources Topographical Factors Location Aspects Global Warming Environmental Legislation

    PESTEL ANALYSIS Legal Factors


    Some of the important factors and influences operating in the legal environment are as follows:

    v v v v v v v v

    Legal System Economic Legislation Environmental Laws Provisions of the Constitutions Government Agencies Product Standards Disclosures Regulation of Promotion

    PESTEL ANALYSIS Other Forms of PESTEL

    v v v v

    SLEPT: Social, Legal, Economic, Political, Technological. STEEPLE: Social/Demographic, Technological, Economic, Environmental, Political, Legal, Ethical. PESTELI: Political, Economic, Social, Technological, Environmental, Legal, Industry. PESTLIED: Political, Economic, Social, Technological, Legal, International, Environmental, Demographic.

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