Class-3_Decision An -S

Download as pptx, pdf, or txt
Download as pptx, pdf, or txt
You are on page 1of 9

Decision Analysis

• Decision analysis can be used to develop an optimal


strategy when a decision maker is faced with several
decision alternatives and an uncertain or risk-filled pattern
of future events.
• Even when a careful decision analysis has been conducted,
the uncertain future events make the final consequence
uncertain.
• The risk associated with any decision alternative is a direct
result of the uncertainty associated with the final
consequence.

1
© 2019 Cengage. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a
license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use.
Problem Formulation

• A decision problem is characterized by decision


alternatives, states of nature, and resulting payoffs.
• The decision alternatives are the different possible
strategies the decision maker can employ.
• The states of nature refer to future events, not under the
control of the decision maker, which may occur. States of
nature should be defined so that they are mutually exclusive
and collectively exhaustive.

2
© 2019 Cengage. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a
license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use.
Expected Value of a Decision Alternative

• The expected value of a decision alternative is the sum of


weighted payoffs for the decision alternative.
• The expected value (EV) of decision alternative di is
defined as: N
EV(di )  P( s j )Vij
j 1
where:
N the number of states of nature
P( s j ) the probability of state of nature s j
Vij the payoff corresponding to decision
alternative d j and state of nature s j

3
© 2019 Cengage. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a
license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use.
Example: Pittsburgh Development Corp.

Pittsburgh Development Corporation (PDC) purchased land


that will be the site of a new luxury condominium complex.
PDC commissioned preliminary architectural drawings for
three different projects: one with 30, one with 60, and one
with 90 condominiums.

The financial success of the project depends upon the size of


the condominium complex and the chance event concerning
the demand for the condominiums. The statement of the PDC
decision problem is to select the size of the new complex that
will lead to the largest profit given the uncertainty concerning
the demand for the condominiums.

4
© 2019 Cengage. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a
license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use.
Example: Pittsburgh Development Corp.

Consider the following problem with three decision alternatives


and two states of nature with the following payoff table
representing profits:[strong demand- 80%; weak demand- 20%]

5
© 2019 Cengage. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a
license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use.
Influence Diagrams (1 of 2)

• An influence diagram is a graphical device showing the


relationships among the decisions, the chance events, and
the consequences.
• Squares or rectangles depict decision nodes.
• Circles or ovals depict chance nodes.
• Diamonds depict consequence nodes.
• Lines or arcs connecting the nodes show the direction of
influence.

6
© 2019 Cengage. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a
license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use.
Influence Diagrams (2 of 2)

7
© 2019 Cengage. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a
license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use.
Payoff Tables

• The consequence resulting from a specific combination of a


decision alternative and a state of nature is a payoff.
• A table showing payoffs for all combinations of decision
alternatives and states of nature is a payoff table.
• Payoffs can be expressed in terms of profit, cost, time,
distance or any other appropriate measure.

8
© 2019 Cengage. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a
license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use.
Example: Pittsburgh Development Corp.

• Assume that management is considering a 6-month market


research study designed to learn more about potential market
acceptance of the PDC condominium project. Management
anticipates that the market research study will provide one of
the following two results:
1. Favorable report (77%): A significant number of the
individuals contacted express interest in purchasing a PDC
condominium. [When, Strong demand- 94%; Weak
demand – 6%].
2. Unfavorable report (33%): Very few of the individuals
contacted express interest in purchasing a PDC
condominium. [When, Strong demand- 35%; Weak
demand – 65%].

9
© 2019 Cengage. All rights reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a
license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use.

You might also like