Final Report

PM | Hyorin Shin
Members | Haewon Shin,
Yoonjin Kim, Yejun Kim
Table of Contents

I. Company Introduction

II. Executive Summary and Market Analysis

III. Strategy 1: Marketing Strategy

IV. Strategy 2: Website Communication Strategy

V. Expected Impact

VI. Roadmap
Company Introduction
MyTeample is a service that connects experienced project managers with job-seeking university
students to work together on a short-term, legitimate business project in order to fulfill each
others’ needs.

Company Introduction

Teample Project
Teamplers
Leaders s
(Job-
(PMs/Compani
es) Seekers)
● Build a portfolio for job
● Talent discovery without the
search
pressure of hiring
● Hands-on work opportunity
● New ideas/solutions to
in a professional
corporate problems
environment
● Fulfill ESG requirements
● Build network

MyTeample Project Timeline

Teample Leader Teamplers apply Project lasts 4~6 Participation fee refund MyTeample provides
posts project for positions weeks after completion continued support
Problem Identification
The business model, highly dependent on university students, is currently lacking such
supply and facing project shutdowns; thus, this project’s focus is to attract more university
students in order to stabilize revenue.
Client Increase MyTeample’s university participant supply to stabilize revenue which has been
Request 0 for the past 2 years

Business Model Current Business Status

Mutually beneficial
projects Shortage of participants leads to 65%
refund rate, causing significant revenue
loss Yearly Project Openings
Teample Teamplers
Leaders
Pays between Pays between 0-25
600 Thousand - Million KRW
7 Million KRW to participation fee Scale Shut
open project which is refunded Down Down
upon completion

Participants crucial for Successf

ul
opening projects and Openings
generating revenue

Problem Identification

Focus on increasing the number of project participants

Table of Contents

I. Company Introduction

II. Executive Summary and Market Analysis

III. Strategy 1: Marketing Strategy

IV. Strategy 2: Website Communication Strategy

V. Expected Impact

VI. Roadmap
 Executive Summary

Client Increase MyTeample’s university participant supply to stabilize the interdependent

Request business model
Key
Why does MyTeample face difficulty in connecting with potential participants?
Question

MyTeample’s unique benefits are not effectively communicated to the target

demographic

Key Issues
Difficulties in effectively reaching and
Website's unclear and ineffective
engaging with the target
display of information and images
demographic

Solutions Marketing Strategy Revision Website Revision

Expected
Impact
Continued increase in net profit from 2024
Market Analysis
MyTeample is situated in a high-growth market in an advantageous position with clear competitive
advantages yet still faces difficulty in recruitment, indicating a problem with communicating the
advantages of the service to the target demographic.

(1) Good Prospects in the (2) Ideal Market Position (3) Target Persona Pain Points Alleviated
Korean BootCamp Market Through Offered Services
Direct
by 100B Involvemen Main Pain Points
R KRW t
AG Previous
C 7 Lack of
work
0 % 202 Wants job prior
2 72B experience
experience experienc
KRW s had
with time e hinders

Diversity
Diversity
50B shallow

Project
Project

High
efficiency finding
Low
KRW contributi
internships
on

MyTeample’s Services
Recruiters
2020 2021 2022 Projects
value Participant
Education last
passion s work on
between 4-
and skill projects
Significant market growth High project involvement and 6 weeks
sets over from start
expected in the following project diversity compared to its during
experienc to finish
years competitors vacation
(2023, Market Research Future) e
Problem Identification
To address the key issue of ineffective communication with the target demographic, the proposed
strategy involves two solutions: (1) a comprehensive revision of the current marketing strategy
and a (2) partial revision of the existing website.

Key Issue 1 Key Issue 2

Website's unclear and ineffective
Difficulties in effectively reaching and
presentation of information and
engaging the intended target
images leads to a loss of potential
demographic
participants

Solution 1 Solution 2

Marketing Strategy Revision Website Revision

Create
Directly reach banners to Create Create and
Revise and specify
university students convey the explanatory display
blog content using a
through conventional service’s captions for captivating
template
channels unique each program project icons
benefits
Table of Contents

I. Company Introduction

II. Executive Summary and Market Analysis

III. Strategy 1: Marketing Strategy

IV. Strategy 2: Website Communication Strategy

V. Expected Impact

VI. Roadmap
Overall Marketing Strategy As-Is To-Be
The first step in refining the current marketing strategy involves addressing the inefficiencies of
the existing supporters program through the introduction of a strategy for posting on university
websites and a new university supporters program.

Track Marketing Strategy Solution As-Is & To-Be Expectations

University Posting
Inefficient Supporters
1. Program
and Supporters Direct
Targeted Program communication
University ● No clear manual with the project
● Post on University
Marketing including posting participant target
career websites
domain or target user demographic
Strategy ● Provide clear activity
base
manual

Low Reach of
2. MyTeample’s Blog Edit Blog Post
Emphasizin Posts Template Increase project
participants by
g ● Lacks sufficient ● Highlight key highlighting key
Key information information information
Information ● Difficult to follow ● Tailor post content
format
Marketing Strategy 1: Past Supporters Program Analysis
MyTeample’s untargeted supporters program suffers from low reach due to unclear instructions and
unconventional posting channels which can be fixed through specific targeting of university
students and solidification of a supporters activity guide.

1-1. Low Reach of Supporters Post

As-Is To-Be
Untargeted Post on University
● Posts target irrelevant Websites
demographic
Low Reach ● 73.9% of job seeking
● Only 53 Views in 10 young adults are
months university students
1-2. Inefficient Supporters Program
As-Is To-Be

Unclear Instructions Detailed activity guide

● Leads to lack of important
information such as ● Outline events and
unique programs expectations

Target University
Unconventional Channels festivals, SNS channels
● Individual blogs have
unidentifiable user bases ● Utilize university
supporters
Marketing Strategy 1-1: Low Reach of Supporters Post - University Posting Strategy
In order to resolve the issue of mistargeting, MyTeample should aim to post their project
advertisements on university career-related websites depending on the type of projects hosted
in accordance to but not limited to the list below.
Why University MyTeample’s Project Type Universities to Target
Posting?
Main Information Breakdown Large Conglomerates Design/Culture
Channel 35.6% 1. Hongik University
29.1 1. Yonsei University
% 2. Kookmin
Etc. 2. Sogang University
22.8% University
14% Large 3. Hanyang
Conglomerates 3. Korea National
12.5% University
31% University of Arts
Video/Content 4. Sungkyunkwan
Universi
17% 4. Chung Ang
University Career Etc.
University
ty SNS Websites IT/AI/Data 1. KyungHee
Video/Content
University
Website 1. KAIST
IT / AI / Data Design/Culture/Art University
Marketing Channel 2. Pusan University
Credibility
42.3 17% 21% 2. Joongbu
% 3. Kyungpook
31.7% University
University
23.5% 3. Chungwoon
4. KyungHee
University
University
2.5% 4. Hansei
5. POSTECH
Universi University
Universit Career Etc.
ty
y SNS Websites
Website Expected Impact
University websites are Posting based on project type will result in an increase of 103 CTR per post leading to
frequently used and an added 16 participants in projects per year (Benchmarking: past MyTeample Data, Competitor
considered most credible analysis)
Marketing Strategy 1-2: Inefficient Supporters Program - University Supporters Program
Benchmarking
Crucial for user base expansion, competitor analysis highlights the need to refine the supporters
strategy exclusively for university students, ensuring direct communication and leveraging trust
in information from university platforms.

Marketing Channel Survey (250 university students from over Competitor Analysis
7+ universities)
Main Information Channel Successful Competitor
Marketing Channel
Credibility Programs
35.6% 42.3% 5 supporters with an Career Yonsei,
average 400 reach average 1000
29.1%
31.7% views
22.8%
23.5% Hongik and Ewha Universities, average 300
views
12.5%

2.5%
Total 30 members across 48 universities
with average reach of 250 each

University Universi Career University Universi Career

Etc. Etc.
Website ty SNS Websites Website ty SNS Websites

KSF Identification

High reach of Usage of University SNS

University students primarily gather information from posts
university SNS/communities, considering these Distribution to various
channels one of the most credible universities
In order to tackle all of the KSF for successful
communication with the target demographic,
These channels can only be reached through
MyTeample should also implement a university
university students
supporters program.
Marketing Strategy 1-2: Inefficient Supporters Program - University Supporters Program Go No-
Go Analysis
MyTeample should initially implement the new supporters program at Yonsei and SKKU as they
have the lowest risk of failure entailing low financial risk and higher chance of successful future
program replication in other schools.

Would you be willing to utilize Potential Participant Count

MyTeample?
Yonse Yonse
74% 38K
i i
SKKU 70% Ewha 19K
Hanyang 64% SKKU 18K
Konkuk 56% Hanyang 15K
Ewha 55% Konkuk 15K
Sogang 53% Sogang 8K
Konyang 34% Konyang 8K

Are you willing to become a Analysis

supporter?
Sogan
100% Yonsei and SKKU have highest
g
SKKU 78% probability of success
Yonsei 57% ● Highest platform use of willingness
● 1st and 3rd highest potential participant
Konkuk 42%
Hanyan count
27% ● Highest willingness to become a
g
Ewha 18% Source:supporter
(Survey of 250 students)
Konyan
g 0%
Marketing Strategy 1-2: Inefficient Supporters Program - University Supporters Strategy
The anticipated success of the new university supporters program is reinforced by competitor
analysis, suggesting potential recruitment of up to 8 supporters per season and an additional 70
participants, signaling a promising growth trajectory.
Supporters Activity
Timeline
Attend SNS Offline Marketing Receive
Application Orientation Marketing Activities Certificates and
Activities Rewards

Start of
Activities
Supporters Recruitment Effectiveness of Proposed Activities
Posting on University Websites Student Council SNS Kakao Group Chat Street Booth Promotion
Promotion Wide and Effective
Competitor Success Yonsei High CTR
Reach
● Comento: average 1000 ● 1.4K followers ● Surveys have a CTR of 7-8 ● Doguri’s 2023 Yonsei
views ● Average 204 likes per people per group chat Street Booth resulted
● Mini Intern: average 700 post added 1289 subscribers
Target
views Demographic’s SungKyunKwan Concentrated Target on Youtube and 1223
Trust ● 1.8K followers Group followers on Instagram
● 56% receive ● Average 200 university
extracurricular information ● Average 1106 likes per (Social Blade)
students per group chat
from University Websites post
0 Advertisement Costs if
Posted by Students

Expected Impacts Expected Impacts

Website: recruitment of 6-7 SNS: added 4-5 supporters Kakao Group Chats: added Street Booths: added 28
supporters per project per project 40 participants per year participants per year
Overall Marketing Strategy As-Is To-Be
The next step in refining the current marketing strategy is to create a standardized template for
blog posts, focusing on highlighting key information and emphasizing MyTeample's unique
benefits to enhance effective communication.

Track Marketing Strategy Solution As-Is & To-Be Expectations

University Posting
Inefficient Supporters
1. Program
and Supporters Direct
Targeted Program communication
University ● No clear manual with the project
● Post on University
Marketing including posting participant target
career websites
domain or target user demographic
Strategy ● Provide clear activity
base
manual

Low Reach of
MyTeample’s Blog Edit Blog Post
2. Posts Template Increase project
Emphasize participants by
Key ● Lacks sufficient ● Highlight key highlighting key
Information information information information
● Difficult to follow ● Tailor post content
format
Marketing Strategy 2: Past Community Blog Posting Marketing Strategy Analysis
MyTeample’s current blog posts lack a standardized format and essential information, resulting in
low reach and low click-through rate(CTR) among potential participants, indicating the necessity
for a comprehensive revamp of the blog posts.

Low Reach

Low reach for about only 36

views

Lack of Information
Lacking crucial information
about the program and
prerequisites

Inefficient Organization

Listing general information

instead of organizing and
prioritizing crucial details
makes the blog posts difficult to
follow
Marketing Strategy 2: Community Platform Go No-Go Analysis
Revamped blog posts must be deployed on career websites such as Campus Pick, Linkareer, and
Job Korea, prioritizing platforms with low entry barriers and minimal financial risk before
expanding to additional channels for maximum outreach.
Communities

Campus
Analysis Every Time Linkareer Saramin Job Korea
Pick

Campus Pick, Marketing 400K KRW 400K KRW

Costs 0 (7 days)
0 (7 days)
0
Linkareer, Job
have highest Brand
Awareness 78% 66% 72% 55% 96%
probability of
success Current
● Zero Marketing Users 6M 2.8M 2M 1.1M 1M
Cost
● High Brand Entrance
Barrier low medium low medium low
Awareness
● Lowest Entrance Go
Barrier No-Go go (1) no go go (3) no go go (2)

Expected Impact
Posting on the proper communities with a standardized blog template will result in an increase of 58.5 CTR
per post leading to an added 58 participants in projects per year (Benchmarking: past MyTeample Data, Competitor
analysis)
Marketing Strategy 2: Community Blog Post Strategy As-Is To-Be
The proposal introduces a new template emphasizing key information, detailed program
explanations, and enhanced visual appeal for effective communication with the target
demographic, aiming to boost CTR and increase participation.
New Blog Post Template Improvements Expected Impacts
Made

Increase ease of
Highlight key navigation in order to
information through induce participation
bolded text

Emphasize MyTeample’s
Provide a detailed and unique hands-on
organized explanation experience in a full
about the program professional project,
time efficiency, etc

Emphasize MyTeample’s
Increase visual appeal project diversity and
and discuss past unique benefits in a
projects concise manner
Table of Contents

I. Company Introduction

II. Executive Summary and Market Analysis

III. Strategy 1: Marketing Strategy

IV. Strategy 2: Website Communication Strategy

V. Expected Impact

VI. Roadmap
Website Pain Point Analysis
Various issues with the current MyTeample website such as lack of information and confusing
visuals are decreasing credibility and driving away potential project participants which is
inhibiting the company’s potential success.
(1) Main Page Lacking Information (2) Jargon Terms with Little Information

“The main page

lacks sufficient “I can’t tell what
information, all of these
making it difficult different
to discern the services are just
nature of this by looking at the
service solely from names”
the main page.”

(3) Insufficient Communication of Service (4) Unappealing Project Icons

“It’s difficult to
tell what the
“I can’t tell what
projects are
the benefits are
about based on
other than general
the images
ones I can get
provided and the
from other
lack of projects
internships”
posted makes
me lose faith”
Website Communication Strategy As-Is To-Be
The first aspect of website revision includes the creation of new banners and captions on the
landing page, aimed at communicating the service's intentions and unique benefits to enhance
CTR when potential participants enter the site.

Track Website As-Is & To-Be Expectations

Inefficient Landing
Adding Banner and Increase
1. Page
Captions understanding of
Adding
● Lacks sufficient MyTeample’s
Banner and ● Banner summarizing the
information service and
Captions about section / unique
● Cannot tell what the benefits
benefits
service is
Lack of Ongoing Show Past Projects
Projects Promote My
2.
Teample’s project
Show Past ● Visually show past
field diversity and
● Hinders credibility projects to emphasize
Projects ● Fails to emphasize enhance credibility
project diversity
project diversity

Inefficient Icon Induce

Icon Redesign
3. Designs participation
Icon ● Emphasize key through increased
● Lacks information
Redesign information understanding of
● Design lacks visual ● Improve visual appeal project
appeal
Solution 1: Banner and Caption Proposal
By benchmarking competitors' websites and understanding key features, new banners
introducing the service and its benefits, complemented by captions describing each service will
be introduced with the expectation of increased CTR.
Banner Revision Caption Inclusion
Competitor Analysis - KSF Identification Redesigned Banner

Caption 1

Eye-Catching Text Efficient Banner Link

Relevant Imagery

Increased 3 CTR per day

Adding new banners summarizing the company’s mission as well as the unique
leading to an added 9
benefits will result in an increase of 10 CTR per day leading to an added 26
participants in projects per
participants in projects per year (Benchmarking: past MyTeample Data, Competitor analysis)
year
Website Communication Strategy As-Is To-Be
The second aspect of website revision involves transparently adding icons representing previous
projects alongside ongoing projects to boost the service's credibility and highlight project
diversity, aiming to entice more participants to sign up.

Track Website As-Is & To-Be Expectations

Inefficient Landing
Adding Banner and Increase
1. Page
Captions understanding of
Adding
● Lacks sufficient MyTeample’s
Banner and ● Banner summarizing the
information service and
Captions about section / unique
● Cannot tell what the benefits
benefits
service is
Lack of Ongoing
Show Past Projects Promote My
2. Projects
Teample’s project
Show Past ● Visually show past
field diversity and
● Hinders credibility projects to emphasize
Projects ● Fails to emphasize enhance credibility
project diversity
project diversity

Inefficient Icon
Icon Redesign Induce
3. Designs
participation
Icon ● Emphasize key through increased
● Lacks information
Redesign information understanding of
● Design lacks visual ● Improve visual appeal project
appeal
Solution 2: Including Past Projects on Interface
The strategic addition of past projects transparently alongside new ones has been implemented
to underscore MyTeample’s project diversity and enhance the service's credibility, yielding
promising results in its early stages.

Before After Partially Implemented

Outcome

Emphasize Increase the

MyTeample’s project credibility of the
diversity service.

Expected Impact

Adding past project icons to the website will result in an increased 25 CTR per day leading to an added 16
participants in projects per year (Benchmarking: past and current MyTeample Data, Competitor analysis).
Website Communication Strategy As-Is To-Be
The third aspect of website revision focuses on improving the visual appeal of project icons on
the website to facilitate effective communication with potential participants, ultimately
enhancing both the company’s revenue and reputation.

Track Website As-Is & To-Be Expectations

Inefficient Landing
Adding Banner and Increase
1. Page
Captions understanding of
Adding
● Lacks sufficient MyTeample’s
Banner and ● Banner summarizing the
information service and
Captions about section / unique
● Cannot tell what the benefits
benefits
service is
Lack of Ongoing
Show Past Projects Promote My
2. Projects
Teample’s project
Show Past ● Visually show past
field diversity and
● Hinders credibility projects to emphasize
Projects ● Fails to emphasize enhance credibility
project diversity
project diversity

Inefficient Icon
Icon Redesign Induce
3. Designs
participation
Icon ● Emphasize key through increased
● Lacks information
Redesign information understanding of
● Design lacks visual ● Improve visual appeal project
appeal
Solution 3: Competitor Website Icon Design Analysis
Alongside KSFs from competitor analysis, proposed MyTeample icons feature images of PMs and
endorsing companies to gain a competitive edge, with their partial implementation demonstrating
a significant increase in participation rates.

Competitor Analysis Icon As-Is To-Be Partial Implementatio

Impact

Changing the icons is expected to result in an increase of 7 CTR

KSF: relevant imagery, strategically
per day leading to an added 25 participants in projects per
selected keywords
year (Benchmarking: past and current MyTeample Data, Competitor analysis)
Table of Contents

I. Company Introduction

II. Executive Summary and Market Analysis

III. Strategy 1: Marketing Strategy

IV. Strategy 2: Website Communication Strategy

V. Expected Impact

VI. Roadmap
Expected Impact Analysis
This visual representation illustrates the prospective revenue growth for our client in 2024,
contingent upon the successful implementation of all proposed strategies.

Additional Revenue/Cost in Million Additional Revenue Breakdown

KRW
Additional Revenue
69.00 Total
Additional Cost Current Expecte Total
57.50 Increase Benchmarki
Quantit d Increased
47.92 (projects, ng
39.93 y Increase Revenue
participants)

2.65 200 Additional 62

University ₩10,850,00 Comento,
(CTR/ (CTR/ participants/
2024 2025 2026 2027 Supporters post) post) year
0 LikeLion

-12.87 -16.70 Posting on 1.8 58.5 Additional 58

-24.12 ₩10,150,00 Comento,
-31.50
Communiti (CTR/ (CTR/ participants/
0 Mini Intern
es post) post) year
Expected Net Profit Increase in
Million KRW 7.5 18 Additional 76
37.5
Website Competitors,
33.38 (CTR/ (CTR/ participants/ ₩1,330,000
Redesign post) post) year
Google Ads
31.21
27.06

43 51 Competitors,
Increased Additional 8 ₩17,600,00
(Yearly (Yearly MyTeample
Projects projects/year 0
Projects) Projects) Data

2024 2025 2026 2027

Table of Contents

I. Company Introduction

II. Executive Summary and Market Analysis

III. Strategy 1: Marketing Strategy

IV. Strategy 2: Website Communication Strategy

V. Expected Impact

VI. Roadmap
Road Map
Divided into three solutions, where website editing is short-term and university
partnerships/community posting demand ongoing engagement, a strategic timeline is crucial for
success and should be flexible to change if KPIs are not met.
Key Performance Indicators Timeline for 2024 Q1 & Q2
University University
Community Posting Website Editing
Partnership Partnership
Click-Through Rate Daily Active Users Strategy Strategy
● Recruit 5-6 supporters
● Aim for at least 258.5 CTR per ● Aim for at least 250 unique ● Contact Yonsei and
post viewers on the website per day from each University
SKKU to form
● Aim for at least 25 CTR per day ● Upload regularly/
partnerships
on the website continually monitor post
● Utilize templates to
reach and interaction
create posts
Website and
Editing Website Editing
University Partnership All Strategies upload ● Implement new
Strategy ● Add captions and past
Supporters Recruited Projects Opened banners and images on
project icons
the website
● Aim to recruit at least 10 ● Aim for 51 projects opened ● Revise
● Monitor CTR of the
supporters per semester yearly with equal distribution banners/images based
website and analyze
per semester on provided samples
the impact of the
Click-Through Rate Participants Recruited changes Monitor KPI
● Aim for at least 258.5 CTR per ● Aim for 484 participants Q1 2024 Q2 2024 and act
post recruited per year
● Aim for at least 25 CTR per day ● Aim for 0 project shut down accordingly
on the website

Community Community Posting

Posting ● Upload posts utilizing
both MyTeample and
Keep an eye on KPIs and if they fall short of their ● Create posts using collaborating entity’s
templates account
goals, modify, expand, or omit the strategies ● Upload posts utilizing ● Continually monitor
presented both MyTeample and post reach and
collaborating entity’s interaction
account
Final Report
[Back-Up] Solutions Provided to our Client
The various solutions crafted by our team were all delivered to our client in the form of sample
images, editable templates, survey responses to MyTeample’s services, and a guide on how to
utilize all materials provided.
Organization of all design, blog, text,
presentation, etc. assets

A detailed guide on
how to utilize all assets
in this folder as well as
a description of the
expected impacts of
each solution

A copy of the consulting deck A comprehensive overview of survey responses gathered

made for the client from the target demographic regarding MyTeample’s
marketing and service
[Back-Up] Detailed Persona Pain Point Analysis
When interviewed, the target demographic listed out various pain points for their job seeking
journey, many of which could be alleviated through MyTeample’s services and thus should be
communicated to the target demographic.

University Students in University Students in other Regions

Seoul
Persona Profile Persona Profile

Universities: Yonsei, Korea, Ewha, Universities: Suwon, Kyungpook,

SungKyunKwan, Hanyang Inha
Age Range: 20-25 Age Range: 22-26
Grade Levels: Freshman - Junior Grade Levels: Sophomore - Junior

Past Work Experience Job Searching Process Past Work Experience Job Searching Process
1. Majority of internships
1. Many internships based
1. Most search for are based in Seoul and
1. Most internships only in Seoul tend to not hire
internships when they the times are fixed
allow shallow applicants based in
are Sophomores but resulting in costly
contributions such as different regions of
many internships seek transportation fees
partial research for a Korea
practical experience 2. The fact that most
project or no clear job 2. Participating in programs
2. The projects students internships are 3-6
description offered in Universities
participate in schools or months long necessitate
2. The fact that most are not enough to fill out
extracurricular activities leave of absence
internships are 3-6 a resume for job search
are not enough to fill 3. Was not able to find
months long necessitate 3. Most career-related
out a competitive much use out of
leave of absence programs are solely
resume internship experience
hosted in Seoul
due to it being shallow
[Back-Up] Comprehensive Competitor Analysis
Furthermore, when compared to university academics and internships, MyTeample has an
advantage in its time efficiency, project diversity, low fees, and full participation, all of which
should be communicated to the target demographic.

Comprehensive Competitor Analysis Optimal Advantage

4~6 weeks
Time (During vacation
1 year 3 months
My Teample’s
efficiency (During school year) (During school year)
period) main advantages over
academias or internships
● Requires Resume ● Requires Resume ● Requires Resume
lie in
Accessibility + Interview + Interview + Interview
● Time efficiency
● Low competition ● High competition ● High competition
● Ability to participate
during vacations only
Scope of Participate in the full Participate in the full Partial research/
● Project Diversity
Activity project process project process operational support
● Refunded participation
fees
Field Marketing / Art / ● Ability to participate in
Consulting / Startup Marketing
Media / Design / AI /
Diversity Startup
Incubation /Advertisement a full project from start
to finish

Financial Vary by project and is

₩30,000 ₩0
Costs refunded
[Back-up] Marketing Strategy 1-1: University Posting Strategy
Strategically promoting projects, aligned with each university's unique landscape and influenced
by overall rankings, segmentation into distinct sectors enables precise marketing efforts,
ensuring targeted outreach for relevant projects.
Leveraging QS Top University Rankings and local sources like Joongang News, our data-driven approach targets specific
University communities for project promotion. Aligning with top-ranking institutions enhances credibility and ensures impactful
outreach in relevant sectors.

Top 10 Universities in each sector

Large Conglomerates Design/Culture IT/AI/Data 1. Video Content
Sungkyunkwan
1. Hongik University
University
1. Yonsei University 2. Kookmin
1. KAIST 2. Seoul National
2. Sogang University University 2. Seoul National University
3. Hanyang 3. Korea National University 3. Joongbu
University University of Arts 3. Yonsei University University
4. Sungkyunkwan 4. Ewha Womans 4. Korea University 4. Chungwoon
University University 5. POSTECH University
5. Korea University 6. Hanyang 5. Hanyang
5. Seoul Institute of
6. Kyung Hee University University
University the Arts 7. Sungkyunkwan 6. Soongsil
7. Sejong University 6. Chung Ang University University
8. Konkuk University University 8. Pusan University 7. Korea University
9. Ewha Womans 7. Sungkyunkwan 9. Kyungpook 8. Hansei University
University University University 9. Seoul Women’s
10. Chung ang 8. Korea university 10. Kyung hee University
University University 10. Kyung hee
9. Dankook
University
university
[Back-Up] Marketing Strategy 1-1: University Posting Strategy
Posting on Career Yonsei and Challenge Square will not only lead to direct communication with
the target demographic about MyTeample’s programs, but will also allow for easier supporters
recruitment.

How to Utilize
Career Yonsei/Challenge Step 1 Step 2 Step 3
Square

Contact the Career Utilize Corporate Utilize templates

Websites covering extracurricular Success Center and Login Services then provided by the SICA
activities and job opportunities Career Development navigate and select team
Team notice boards
● Utilized frequently by around
● Establish a partnership ● Upload adequate content ● General Blog Posts
18K and 38K students
respectively ● Supporters Recruitment
[Back-Up] Marketing Strategy 1-1: Supporters Program Benchmarking
Benchmarking past successful Supporters Programs hosted by the targeted Universities and
competitors, the following recruitment process, program contents, and incentives should be
implemented by MyTeample.
Supporters Program MyTeample’s Proposed Supporters
Benchmarking Program
1. Recruitment
● Partner with the Student Council and advertise on Instagram
and Kakao-Group Chats
● Post on university career websites
● Perform a document screening and fit interview
2. University Supporter Requirements /
Preference
● [R] 200+ followers on social media (preferably Instagram)
University Programs Competitor Programs
● [R] Someone willing to participate in MyTeample’s projects at
Recruitment: University
Recruitment: University least once a year
websites, company’s SNS, ● [P] Someone in the student council or event organizing
websites, University SNS,
University’s SNS, School committee
School Communities
Communities
3. University Supporter Programs
Incentive: Work
Incentive: Free Seminar ● Post relevant advertisements on Kakao group chats and the
scholarships, internship
Coupon, rewards (iPads, University instagram at least 3 times a month
opportunities, rewards ● Participate in the club-festivals or University festivals booths
laptops), Career-related
incentives resume coaching) as a University Student Supporter and advertise MyTeample
Application Process: to SKKU students
Document screening followed ● Post their experiences participating in MyTeample’s projects
Application Process:
by fit interview on their own social media
document screening followed
Activities: Including but not
by fit interview 4. Incentives for Supporters
limited to on/offline ● 활동 우대권 (Priority Pass)
Activities: online marketing, ● 1 등 : 최신형 iPad, 2 등 : Professional Photoshoot
marketing, hosting programs,
creation of marketing ● 50% off for one project per year
leading sessions, etc.
materials. ● Activity Certificate
[Back-Up] Website Design Interview
The key issues with the MyTeample website include insufficient communication of vital
information, incomplete content, unappealing project ads, and an overly simple website design
with visibility issues.

Interview Process Overview User Persona

1) Interviewees were provided

Name: Yonsei Kim Name: Kildong Hong
2 minutes to navigate the Age: 22 Age: 24
website in accordance to University: Yonsei University: Kyungpook
Google Research’s findings Location: Seoul Location: Daegu
on user website attention
span.
2) Interviewees were asked
general, and broad questions Interview Responses Interview Responses
about the MyTeample
website’s content, design, ● “The main page lacks sufficient ● “The information provided on the
and organization. Examples information, making it difficult to website did not capture my
include: discern the nature of this service attention at all.”
a) Could you understand what solely from the main page.” ● “I will decide if I would participate in
the service MyTeample ● “Even when viewing project MyTeample after assessing how
pertains? advertisements, it is challenging to useful the documents and
b) Could you understand what grasp the program content.” certificates it offers will be for
project was being offered ● “The main information is the same employment purposes but I don’t
based on the thumbnails on as the explanations and are difficult know where to find that
the website? to make out” information”
[Back-Up] Website Solution Redesign Preference Survey Results
After various versions of new banners, icons, captions, etc. were created, a survey was conducted
on 200+ university students in order to determine the most suitable designs that appease the
preferences of the target demographic.
[Back- Up] Website Solution 3: Justification to why Icon Redesign is Crucial
When surveyed, around 64% of 250 university students they wouldn’t participate in MyTeample’s
services due to unappealing ad designs and that the current ads lack information and visual
appeal, outlining our area of focus.
Issues and Implications of the Current Icon Target Demographic Ad and Icon Desgin
Design Preference

Most Preferred Least Preferred

● Relevant imagery ● Lack of relevant imagery
● Concise description ● Unappealing color choice
● Career Field Stated ● Hard to read font

Majority of survey respondents stated they wouldn’t participate

in MyTeample due to the design of their Ads and Icons. They The new design for MyTeample should include relevant
also stated that they prefer Ads and Icons with an adequate imagery, concise descriptions, simple colors, and easy to read
image of image and words. font.
[Back- Up] Website Solution 3: Current Implementation Status
The solutions proposed by the Pro-Bono Team have been partially implemented on the actual
MyTeample website and marketing strategies, leading to significant increase in project interest
rates compared to past data.

Gradual Change in Icon Design Displaying Past Projects on the Website

MyTeample’s current project icons have been edited to fit our

recommendations. Other aspects are still in development but
are planned to be published.

Rising Project Interest Rates

MyTeample has recently started to show their past

The most current project had exceptionally higher interest projects on the website in accordance to our
rates compared to past projects of the same nature after our recommendations when, before, user had to click on 3
solutions were partially implemented. separate menus in order to find the past projects.
[Back-Up] Expected Impact Analysis (1/3)
This visual representation illustrates the prospective revenue growth for our client in 2024,
contingent upon the successful implementation of all proposed strategies.

Expected Additional Expected Additional Costs Expected Increase in Net

Revenue Per Year in Million Per Year in Million KRW Profit Per Year in Million KRW
KRW

Additional net profit excluding

Additional revenue generated Additional costs incurred for costs prior to implementation
from newly opened projects. design asset creation and demonstrate a steady growth
supporter program rewards from 2024.
[Back-Up] Expected Impact Analysis (2/3)
An overview of the components that make up the additional costs and revenue based on a variety
of sources and assumptions made when calculating the potential financial analysis.

Assumptions to keep in mind

● Assumed 2 universities are added per year to the supporters program

● Assumed steady increase of projects by 10% each year after the first year (competitor benchmarking +
past MyTeample data)
● Assumes 0.5% of people who click on the website actually sign up for the project (competitor
benchmarking + past MyTeample data)
[Back-Up] Expected Impact Analysis (3/3)
An overview of the components that make up the additional costs and revenue based on a variety
of sources and the finalized additional net profit expected to be generated from our strategies.