Le Marketing d’influence

Réalisé par : Maha El

Darch et Rokaya
Kechouri
Encadré par :
Mr. Nourredine Amine
Plan:

01 Marketing d’influence

02 Les influenceurs

Le role des influenceurs dans

03 le comportement du
consommateurs

04 Cas pratique
Le marketing d’infleunce
Definition:
Le marketing d'influence est une stratégie
marketing permettant à une entreprise de faire
la promotion de son produit ou service en
s'appuyant sur la notoriété d'experts et de
personnalités reconnues dans leur domaine, des
influenceurs ou leaders d'opinion, afin qu'ils
diffusent le contenu de la marque à leur
communauté.
 Objectifs:
Accroître la notoriété de la Améliorer la crédibilité de
marque la marque :
Les collaborations avec des Les recommandations
influenceurs permettent d'élargir la d'influenceurs peuvent renforcer la
portée de la marque et d'atteindre confiance des consommateurs
de nouveaux publics. envers la marque, car ils
considèrent souvent les
Établir des partenariats
influenceurs comme des sources
à
Stimuler les ventes : long terme :
fiables.
Les campagnes de marketing Construire des relations durables
d'influence peuvent influencer avec des influenceurs peut créer
positivement les décisions d'achat des opportunités pour des
des consommateurs, contribuant partenariats à long terme, ce qui
ainsi à augmenter les ventes. peut être bénéfique pour la
constance dans la stratégie de
marketing.
Les influenceurs
 Our goals

Short term Long term

Our main goals now are to increase The overall goal of the company is
sales through improved marketing to expand into new markets or
and customer outreach, optimize geographies, develop and
operational processes to reduce implement a strategy to reduce
costs and increase efficiency and environmental impact and increase
establish a timeline for new sustainability and increase market
products share
 What sets us apart?

Customer
Always on time Out-of-the-box service
We never miss a Our out-of-the-box ideas We focus on providing a
deadline. You can rely on are creative solutions high level of customer
us and rest assured that that challenge the status service so that the
your product will be quo and provide unique experience is positive
ready on time value
 Competitor analysis

Customer
Features Pricing feedback
Compare features and Analyze competitors’ Examine the feedback
benefits of your product pricing and offers on their products

Monitoring Emerging trends Organic search

Keep an eye on their Identify emerging trends How are your competitors
offers and launches in your industry optimizing their SEO?
333,000
New Instagram followers

5m 23s
Average reading time on our posts

3 languages
We publish our content in different
languages
123,123
New leads during the last month
 Market share
Here’s the market
share of our
industry
Market share is the
percentage of a market that
is controlled by a particular
company or industry. It is
calculated by dividing the
total sales revenue of a
company by the total sales
revenue generated in the
entire industry
Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
 Key actions items

First quarter Second quarter Third quarter

Measure the
Create detailed Monitor and review
Key action 1 procedures process performance
effectiveness of
processes

Use data analytics Develop strategies to Stay up to date with new

Key action 2 to gain insights reduce waste technologies and trends

Invest in technology Establish control of spend Foster an environment of

Key action 3 solutions for automation and reduce overhead collaboration

Ensure proper
Focus on continuous Research best practises
Key action 4 improvement
management of
from outside
resources
What to show
in a mockup 01
1. Product/website description: A brief
overview of the product/website, including
its key features, dimensions, and materials
used
02
2. Features and benefits: A detailed
explanation of the features and how they
will benefit the user 03
3. Technical specifications: A list of the
product's/website's technical specifications,
such as dimensions, weight, power
requirements, connectivity options and
hosting platform
 Buyer persona infographic
Name: Michael
Doe “This is a quote, words full of wisdom that can
Age: 33
make the reader get inspired.”
Education: MBA
Occupation:
Sailor
Location:
Personality Motivations
Australia ● Conscientiousnes 1. Ecology
s 2. New advances
Preferences ● Agreeableness 3. Creativity
● Assertiveness 4. Literature
35% ● Resilience
Ecology and sustainability
Pain points
65% Knowing your buyer persona’s pain point will help you
Utility and application create messages that are tailored to their needs
 Roadmap infographic
De
Initiative Objective Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov
c
Analyze and understand the
Understanding
needs of your target audience
Research existing products in
Conduct research
the industry and analyze them
Generate ideas based on user
Brainstorm ideas
feedback and research findings
Develop a Create a basic version of the
prototype product to show investors
Put the prototype through
Test for usability
rigorous testing processes

Analyze feedback Analyze feedback

 Market size overview
Potential
Month Income Growth customer $20,000
Include the total size of the market, which
January $50,000 8% represents the entire potential customer base
for the product or service
February $250,000 5.5%
Product or service $1,000
March $10,000 5% Identify the target market for the product or
service, which may be a subset of the total
April $75,000 6% market. This could be based on factors or
specific
Current needs
market
May $80,000 23%
size $320
June $25,000 10% Indicate the current market size, which
represents the portion of the target market
July $15,000 8% that the company has successfully captured
 Social media stats
Platforms with most users
540
5,408 5,408
Comment
Followers Likes
s

1,230
8,500 1,008
Comment
Followers Likes
s

1. Spain We put customers at the center

2. USA of everything they do. We
3. Australia listen to customer feedback

Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
 Case studies
Instagram giveaway Approach
A product giveaway for our second ● Preparing a set of posts and stories we
anniversary as company can share on Instagram to let more people
know about our brand
● We can get shared more and mabe reach
virality if our content is attractive and
easy to share

Content posted on
Key takeaway 01 weekdays is more
shared

We must design new

Key takeaway 02 content to keep new
Follow the link in the graph to modify its data and then users
paste the new one here. For more info, click here
Thanks
Do you have any questions?
[email protected]
+91 620 421 838
yourwebsite.com

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