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    Idea Relevance and Innovativeness (2) (1) (2)

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    Idea Relevance and Innovativeness (2) (1) (2)

    Uploaded by

    tushargupta991782
    2 views5 pages

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    Copyright:

    © All Rights Reserved
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    Download as pptx, pdf, or txt
    2 views5 pages

    Idea Relevance and Innovativeness (2) (1) (2)

    Uploaded by

    tushargupta991782

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
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    GL BAJAJ INSTITUTE OF TECHNOLOGY AND MANAGEMENT,

    GREATER NOIDA
    MINI PROJECT- 1

    ON

    “FOOD TRUCK BUSINESS IN INDIA”

    PALAK VARSHNEY
    ADMISSION NO.: MBA23454
    UNDER THE SUPERVISION : CLASS ROLL NO.: E23021
    MR.MUKUL PRATAP SINGH SECTION –E
    Idea Relevance &
    Innovativeness

    RELEVANCES:
    Significant potential in India due to:
     Growing demand for convenient and affordable dining options.
     Large youth population embracing street food culture.
     Increasing disposable income and urbanization.
     Addresses food deserts and provides economic opportunities.

    INNOVATIVENESS:
     Focus on local flavors and street food with a modern twist.
     Utilizes technology for ordering, payments, and marketing.
     Promotes sustainability through eco-friendly practices and sourcing.
    Idea Feasibilities

    Market Research Operational Planning


     Growing food truck industry with rising  Efficient food preparation and service in
    consumer demand. a limited space.
     Supportive government policies in some  Reliable sourcing of ingredients and
    cities equipment.
     Competitive landscape with challenges like  Compliance with hygiene and safety
    permits and regulations regulations.

     Lower overhead costs compared to brick-and-mortar restaurants.


     Flexible location and menu allow for demand adaptation.
     Requires careful cost management and pricing strategies
    Business Model

    Value proposition
     High-quality, innovative street food at affordable prices.
     Convenient and accessible dining experience.

    Target market
     Young professionals, urban dwellers, and on-the-go individuals.
     Foodies and those seeking diverse culinary experiences
     Event organizers and corporate client

    Revenue Streams
     Direct sales of food and beverages .
     Catering services for events and corporate functions .
     Collaborations with local businesses and sponsorships.
    Skill Development

    1 Customer Service 2 Creativity and innovation


     Gathering and interpreting data on
     Conceptualizing a unique food truck
    market trends and consumer behavior .
     Conducting competitor analysis and concept with focus on local flavors.
     Designing a menu that caters to diverse
    identifying opportunities
     Developing financial projections and tastes and dietary needs.
     Finding innovative solutions for
    operational plans.
    operational challenges.
    3 Communication and networking
     Pitching the business idea to potential
    investors and partners.
     Building relationships with suppliers,
    vendors, and community stakeholders.
     Effectively communicating value
    proposition to customers.

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