1st Meeting Strategic Mangt Students Copy

STRATEGIC MANAGEMENT
(MEC 102)
Stages of Strategic
Management
1. Strategy Formulation
2. Strategy Implementation
3. Strategy Evaluation
Stages of Strategic
Management
 1.Strategy Formulation Includes
developing a vision and mission,
identifying external opportunities and
threats, determining internal strengths
and weaknesses, establishing long-
term objectives, generating alternative
strategies, and choosing particular
strategies to pursue.
Stages of Strategic
Management
2. Strategy Implementation It is
often called the “action stage” of
strategic management.
Implementing strategy means
mobilizing employees and
managers to put formulated
strategies into action.
Stages of Strategic
Management
3. Strategy Evaluation
This stage tells when the strategy is
working well or not. It includes three
activities:
(1) reviewing external and internal factors
that are basis for the current strategies;
(2) measuring performance;
(3) taking corrective actions
- It clarifies the purpose of its existence and why it will
continue to exist. It helps paint a picture of what an
organization should immediately do to achieve the
company’s vision.
Strategic Intent
What is the intention of
Jollibee?
Bringing the JOY of eating
for EVERYONE TODAY, and
for TOMORROW.
https://jollibeegroup.com/sustainability-home/#:~:text=bringing%20the%20JOY%20
of%20eating%20for%20EVERYONE%20TODAY%2C%20and%20for%20TOMOR
ROW.
Sustainability I Jollibee Foods Corporation I Jollibee Group
What is McDonald's strategic
intent?
Our strategy is underpinned by our
focus on running great restaurants,
empowering our people and getting
faster, more innovative and more
efficient at solving problems for our
customers and people.
 https://corporate.mcdonalds.com/corpmcd/our-company/who-we-
are/our-values.html
Hierarchy of Strategic Intent
Plans a detailed
proposal for doing
or achieving
something.
an intention or
decision about
what one is going
to do.
VISION
 Bago City College is a center of quality

and affordable tertiary education
geared towards the development of
every individuals potentials and
attributes responsive to the socio-
economic and technological demands
of the local, national and global
communities.
Example:
Vision and Mission Statement
"Your vision statement is where

your company is going – it's all
about your future.
Your mission statement is your
company's reason for being – it's all
about what you're doing right now”
- Alison Brehme, founder of Virtual Corporate Wellness, a
provider of employee health and wellness programs
MISSION
 In consonance with its mandate to provide
quality education. Bago City College, a local
government-funded tertiary institution, aim to
develop and harness every individuals’
abilities and potentials for productive pursuits
to contribute fully and positively to one's well
being and to Student fellow individuals.

Education is a tool for self-sufficiency, moral,
and social consciousness toward nation-
building.
Why is Strategic
Management Essential
for a Business?
factors
that 1 Uncertain Future
necessitat 2 Rapid Changes
e
Globalization Of
companies 3
Business
to adopt 4 Success Is Unsure
Strategic Lack Of Managerial
5
Manageme Skills
nt:
Various
factors that
6 Outdated Concepts
necessitate
companies 7 Peer Pressure
to adopt 8 Social
Responsibilities
Strategic 9 Use Of New
Manageme 1 Technologies
nt: 0 Changing Goals
1
Uncertain Future
The business environment in any country is
prone to uncertainties. But companies
cannot succumb to such forces. They are
started with a lot of investment and hope. A
lot of people, including promoters and
employees, depend on it for their survival
and growth.
2
 Rapid Changes
 Markets are changing rapidly. New technologies
are invading all business activities. Customer
demands are increasing, and there are many
companies to satisfy them. The quality of the
workforce is also changing fast. All these need to
be managed and company goals achieved at any
cost.
3
 Globalization Of Business
 Today companies must compete
not just with local players but also
combat competition from across
borders. It is not enough to
manage things traditionally. One
must keep track of global
changes and trends. Firms must
develop long-term
competitiveness.
4
 Success Is Unsure
 In this fast-paced commercial
environment, one cannot
guarantee success with traditional
ways of working. Companies that
were conveniently flourishing saw
that suddenly their survival itself
was becoming difficult.
5
 Lack Of Managerial Skills
 Managers in traditional companies were not
equipping themselves with modern skills. To
complete the strategic management
process, managers will need to acquire
additional capabilities. Establishments have
found that employing this planning method
was helping their officials learn new
technologies and techniques.
6
Outdated Concepts
It is no more enough for companies to
carry on with old concepts of business.
Companies are employing modern
techniques like data analytics for
getting various insights.
7
 Peer Pressure
 Many firms can see that their competitors are employing this
method. They see positive results because of this. Such
extensive use of strategic management is forcing others to
adopt it. Employees are also seeing the way other
companies are moving forward quickly. Unless this type of
governance is used, it may be difficult for a company to
retain its staff.
8
Social Responsibilities
Fulfilling social responsibilities is becoming
more and more critical for firms. They must
give back to the society where they are
working.
9
 Use Of New Technologies
 Web-based technologies and e-commerce firms are bringing a
drastic change in the way business happens. With these
technological invasions, risks are also increasing. New
challenges are being thrown at firms. To cope with all these
issues, companies must adopt new methods of management.
Strategic planning is an excellent way to remain competitive
even in changing times.
10
 Changing Goals
 Animportant factor that pushes companies to
adopt new methods is a change in goals.
Organizations are no more just looking at profits.
GROUP ACTIVITY
INSTRUCTIONS:
 5-7 members in each group
 Create a business name, its logo,
tagline, and short
background/introduction
 Based on the Hierarchy of Strategic
Intent, you are going to create an
Objectives, Goals, Mission and Vision of
your Business
Hierarchy of Strategic Intent
JOLLIBEE
FOODS
CORP.
Short background/introduction
 Jollibee is the largest fast food chain brand in the Philippines, operating a network
of more than 1,500 stores in 17 countries. A dominant market leader in the
Philippines, Jollibee enjoys the lion’s share of the local market that is more than
all the other multinational fast food brands in PH combined. With a strict
adherence to the highest standards of food quality, service and cleanliness,
Jollibee serves great-tasting, high-quality and affordable food products to include
its superior-tasting Chickenjoy, mouth-watering Yumburger, and deliciously
satisfying Jolly Spaghetti among other delicious products.
Our Business
 Jollibee Foods Corporation’s (“JFC” or the “Company”) core business is the
development, operation and franchising of its quick-service restaurant brands. It
offers a wide variety of affordable and delicious dishes and great tasting food
prepared to satisfy customers of all ages and from all walks of life.
 Food quality, service, price-value relationship, store location and ambiance, and
efficient operations continue to be critical elements of the Company’s success in
the quick-service restaurant industry.

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STRATEGIC MANAGEMENT

 Bago City College is a center of quality

"Your vision statement is where

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