Persuasive Speech

PERSUASI
VE
SPEECH
Persuasive Speech
Persuasive speaking is the form of communication that
people of diverse backgrounds mostly engage in. This kind
of speech can center on any arguably interesting topic
under the sun.
When you deliver your persuasive speech, your
primary goal is to influence the thoughts, feelings, actions,
and behaviors or attitudes of your listeners.
You also aim to change their perception and convince
them that your argument is more important, practical,
attainable, or feasible.
Qualities of an Effective Persuasive Speech
Qualities Guide Questions
Well-defined goal What is your specific goal in mind?
Do you expect your audience to think differently, act
differently, or both, after they listen to your speech?
Clear main point Is the main point of your speech clear to you?
Is it specific and focused?
Sufficient supporting ideas Do you have factual statements, reliable sources, or solid
evidence to support your main point?
Do you have enough number of supporting statements?
Effective and powerful ways Do you use any of the following effective techniques to
to gain the attention of your grab the attention of your listeners and engage them in
audience your speech?
 Powerful and relevant question
 Striking statistics
 Shocking incident
 Memorable anecdotes
 Humorous observations or experiences
Qualities of an Effective Persuasive Speech
Qualities Guide Questions

Compelling ideas to Do you appeal to your listener’s minds?
make your target Do you appeal to your listener’s hearts?
audience feel and think
Salient motives to target Do you motivate your audience by incorporating
the salient needs of your ideas and thoughts important to their growth
audience and development as individuals?
Logical reasoning How will you state your arguments?
(concrete reasons why
your listeners should
support your ideas)
Types of Claims
in Persuasive
Speech
Speech that Questions Fact
This type questions the existence of a
particular event or happening. In this case,
the persuasive speaker poses questions of
fact, derives conclusions from different
sources of information, and attempts to
convince the audience to believe in his/her
ideas.
Speech that Questions
Value
This type focuses on questions of
value regarding topics on the self,
family, friendship, religion, and
government. Freedom, love, and
money, among others.
Speech that Questions
Policy
This type questions the current state
of things which can impact the future. In
this case, the persuasive speaker asks
relevant questions that can help in
making a decision on whether or not
something should be implemented,
observed, or done.
Methods of Persuasion
1. How to enhance your
credibility
◦Explain how you became an expert on
the topic
◦Connect your experiences, beliefs,
values or attitudes with your audience’s
◦Practice more often so you can deliver
your speech with conviction
2. How to use evidence
◦Specify evidence
◦Avoid outdated evidence
◦Choose reputable or credible
sources for your evidence
3. How to use reasoning
◦Avoid logical fallacies or errors
in reasoning.
Most common errors in reasoning:
◦ Ad Hominem – this happens when you attack the character of a person
instead of his argument.
◦ Circular argument – this happens when the idea of a stated argument is
repeated.
◦ False Analogy – this happens when two things, which might be alike in
some respects, are compared and assumed to be similar in other ways.
◦ False Authority – this happens when a statement of someone who is not an
expert in the field in question is being used in an argument.
◦ False Cause and Effect – this happens when the connection between two
consecutive events are not clear.
◦ Hasty Generalization – this happens when a conclusion is drawn from
insufficient evidence.
◦ Red Herring – this happens when the answer does not address the
question.
4. How to use emotional appeal
◦Internalize what you are

saying
◦Use emotion appropriately

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PERSUASI

Qualities Guide Questions

◦Internalize what you are

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