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    Effects of Increased Commercialization On Elite Sport

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    colindrarodericka9

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    Effects of Increased Commercialization On Elite Sport

    Uploaded by

    colindrarodericka9
    1 views7 pages

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    Effects of Increased Commercialization on Elite Sport

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    Copyright:

    © All Rights Reserved
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    Download as pptx, pdf, or txt
    1 views7 pages

    Effects of Increased Commercialization On Elite Sport

    Uploaded by

    colindrarodericka9

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
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    Effects of Increased

    Commercialization
    on Elite Sport
    Contemporary Issues in Sport
    Instructions

    This task involves students putting together a Word-based project or


    PowerPoint presentation specifically examining the Effects of increased
    commercialization on elite sport, using independent research to give
    examples from sport historically to the present day.
    This task involves the description of how elite sport has been
    commercialized over the past century. You can choose sport in general or a
    specific sport to describe how this process of commercialization has
    happened- for example, increased media coverage, TV deals in the Premier
    League, increased player wages and transfer deals, and sponsorships and
    endorsements.
    Table of Contents
    • Introduction
    • Commercialization in Sports
    o Sport

    • Positive Effects
    o Media Coverage
    o TV Deals
    o Player wages and Transfer Deals
    o Sponsorships and Endorsements

    • References
    Introduction

    Sport is not just about


    participation. It is also part
    of the commercial world,
    managed and marketed to
    make money. Sponsorship
    and the media are now
    significant influences on
    sport.
    Introduction Continued

    • Sport has always grabbed people's


    attention.
    • This means that sport has the potential
    to influence a wide range of people.
    • The combination of global media
    coverage, huge sponsorship deals and
    more athletes training full-time means
    that some elite sports are a very
    lucrative business.
    Commercialization in Sports

    Commercialism in sport is about making a profit from sport. It is


    when sport is put on display and advertised for money. Some form of
    commercialization of sport has been a thing since the beginning of
    sport itself, but since the development of the entertainment industry
    it has gone to a completely different level. This involves three main
    groups: Sport, media and sponsors.
    References
    • https://www.bbc.co.uk/bitesize/guides/zp2jxsg/revision/1#:~:te
    xt=Increased%20revenue%20helps%20individual%20sportspe
    ople,funding%20is%20even%20more%20crucial
    .
    • https://www.studypool.com/documents/5224927/commercialis
    ation-of-sports

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