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    Zudio - Understanding Marketing Concepts

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    Zudio - Understanding Marketing Concepts

    Uploaded by

    gafah85499
    8 views9 pages

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    © © All Rights Reserved

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    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    8 views9 pages

    Zudio - Understanding Marketing Concepts

    Uploaded by

    gafah85499

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 9

    Fashion for everyone

    Zudio
    AGENDA

    01 INTRODUCTION 05 KEY DEMOGRAPHICS AND CUSTOMER PREFERENCES

    02 MARKET POSITION ANALYSIS


    06 KEY CHALLENGES FACED

    03 COMPETITORS AND THEIR STRATEGIES 07 STRATEGIC RESPONSE TO COMPETITION

    04 MAJOR PLAYERS IN RETAIL MARKET 08 QUESTIONS


    Introduction: Zudio

    Overview: Zudio, a part of the Tata Group, is a fast-growing value fashion retail
    brand in India. Launched in 2018, Zudio focuses on delivering trendy apparel at
    affordable prices, targeting price-conscious customers across Tier 2 and Tier 3
    cities in India.

    Mission: To offer high-quality fashion at unbeatable prices, ensuring style and


    affordability for a wide range of customers.

    Value Proposition: Zudio stands out with its commitment to providing budget-
    friendly, fashionable clothing for men, women, and children, making style
    accessible to all income groups.
    Background on Zudio

    ● Founder – Anand Ramanathan


    ● Year Launched – 2015
    ● Headquarters – Mumbai, India
    ● Key Products – Apparel, footwear, jewelry, bags, accessories
    ● Price Range – Rs. 299 – Rs. 999
    ● Top Categories – Tops, dresses, shoes, handbags, jewelry
    ● Target Audience – Millennials, Gen Z
    ● Sales Channels – Mobile online store, retail outlets
    Marketing Objectives & Key Performance
    Indicators

    • Increase Brand Awareness among customer through various marketing


    activities
    • Enhance Customer Engagement
    • Achieve a 15% YoY sale growth in both offline and online
    • Increase Customer Acquisition at low cost
    • Monitor Online Traffic and improve online conversion rate
    • Track the number of sign-ups and repeat purchases from loyalty members.
    STP strategy of Zudio to grow in
    crowded retail Indian Market
    Segmentation:
    • Zudio targets price-conscious shoppers looking for fashionable clothing at budget-friendly
    rates. The brand appeals to young professionals, students, and families.

    Targeting:
    • Geography: Zudio focuses on expanding in Tier 2 and Tier 3 cities where there is a growing
    demand for affordable fashion.

    • Demographics: Primarily targets 18-35-year-olds across various income groups who want
    access to trendy clothing without overspending.

    Positioning:
    • Zudio is positioned as a value-driven fashion retailer that provides stylish and contemporary
    apparel at affordable prices, catering to the needs of middle-class Indian consumers.
    4As of Marketing (Consumer-Centric
    Approach)
    Affordability
    • Targets value-conscious customers with pricing starting as low as ₹99.
    • Appeals to middle-class, students, and young professionals seeking affordable, trendy fashion.
    • Operates on a no-frills model and avoids heavy advertising to keep costs low.

    Accessibility
    • Strong physical presence across major cities, Tier 2, and Tier 3 towns.
    • Expanding reach through e-commerce platforms.
    • Compact store designs for a hassle-free shopping experience.

    Awareness
    • Builds brand recognition via digital marketing, in-store promotions, and collaborations.
    • Relies on word-of-mouth, social media campaigns, and influencer partnerships.
    • High visibility through strategic locations in malls and shopping complexes.

    Acceptability
    • Aligns with modern fashion trends, catering to millennials and Gen Z.
    • Offers diverse collections for men, women, and children, ensuring wide appeal.
    • Focuses on trendy designs, quality, and updated inventory to enhance customer satisfaction.
    4Ps of Marketing (Traditional Approach)
    Product
    • Offers a wide range of trendy apparel, footwear, and accessories for men, women, and children.
    • Focuses on fast fashion with seasonally updated collections.
    • Combines style and quality with value-for-money offerings to drive repeat purchases.

    Price
    • Low-cost fashion retailer with most products priced under ₹999.
    • Everyday low pricing strategy appeals to budget-conscious customers.
    • Discounts and promotions further enhance affordability and customer attraction.

    Place
    • Operates through physical stores in malls and shopping centers across metro, Tier 2, and Tier 3 cities.
    • Strategic locations ensure deep market penetration and high brand visibility.
    • Expands reach to emerging cities to cater to untapped customer bases.

    Promotion
    • Focuses on in-store discounts, seasonal sales, and digital marketing campaigns.
    • Engages younger audiences through influencers, social media, and customer-driven content.
    • Highlights trendy styles and competitive pricing to attract customers.
    Thank You

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