PROJECT FOR FUNDAMENTALS OF MANAGEMENT FOR

LAWYERS (MGMT111)
PRESENTED BY:

Zayan Alam
Arpan Chouni
Sania Yasmin
Debdatta Mohanto
Rhine sadhukhan
Evaluating SWOT Analysis: Its
Effectiveness in Today's Socio-
Economic Landscape
Introduction to SWOT Analysis

 SWOT analysis is a strategic planning tool used by businesses and

organizations to evaluate their current position and identify key
factors that can impact their success. The acronym SWOT stands for
Strengths, Weaknesses, Opportunities, and Threats. It involves
analyzing internal strengths, such as a strong brand or skilled
workforce, and weaknesses, like limited resources or operational
challenges. Additionally, SWOT examines external opportunities, such
as emerging markets or new technologies, and threats, like
competition or economic downturns. By assessing these four areas,
SWOT analysis helps businesses make informed decisions, capitalize
on opportunities, address weaknesses, and mitigate potential risks,
ultimately guiding their strategic planning and fostering long-
term growth.
Components of SWOT Analysis

 Strengths : Strengths refer to the Organization assets, which range

from strengths within the organization. Examples: Skilled workforce
Strong brand recognition Technology or invention that is not replicated
in other organizations .

 Weaknesses : Challenges as a result of the organization having little

or no coverage in some areas . Examples : Limited product range Poor
online presence High employee turnover Inefficient processes

 Opportunities : Variables that exist outside the organization and

which the organization could capitalize on in order to either grow or
excel. Examples: Emerging markets Advances in technology Changes
in consumer behavior Action plans collaborating or partnering .

 Threats : Politics, legal, etc. that are possible to have negative impact
on the organization . Examples : The newcomer into the market
Economic down turns Regulatory changes Supply chain disruptions.
 Strategic Decision-Making: Understanding of internal and external
environment is crucial and that is why SWOT analysis is used to make
appropriate decisions about the company.

Clear Business Overview: It presents or offers an overall view of the

organization especially concerning market issues that determine success or
failure.

Identifying Opportunities: By evaluating the business environment, the

firms can identify targets, opportunities, new technologies and trends to
Importance of exploit.

SWOT Analysis Risk Management: SWOT can sometimes shows threats and weaknesses
so that business organization can come up with mechanisms on how to
combat those threats before they become destructive to the firm.

Improves Resource Allocation: Explicitly, strengths enable resource

allocation toward activities, which increase value while weaknesses can
help to optimize the performances.

Competitive Advantage: It enables organizations to evaluate strategies

depending on the competition’s progress in the market.
 In modern business, SWOT analysis remains a crucial tool for strategic
decision-making, but its application has evolved to address the complexities
and rapid changes of today’s environment. Here’s how SWOT is relevant in the
context of modern business:

1. Strengths in Modern Business Digital Transformation: Enterprises determine

the competitive advantage, including sophisticated tools, software, automation, and use
of Artificial Intelligence .

Brand Loyalty : Hence social media and online platforms enhance strong branding as a

SWOT in key strength .

Modern Agility : In today’s dynamic environment of constant market fluctuations, firms with
flexible structures and the ability to make decision promptly regard this factor as an
advantage.

Business 2. Weaknesses in Modern Business Cybersecurity Gaps: Where technology is the

currency, gaps in data security and network infrastructure are clear opportunities to
succeed.

Lack of Sustainability Practices: Sustainability issues affecting the environment and

social society have been expected of modern-day consumers and stakeholders.

Skill Gaps: One of the problems with speedy advancements in technology is the often-
great difficulty in ensuring that the employees adopt the newer skills, knowledge, and
technology.
 3. Opportunities of Modern Business Global Reach via E-commerce: The
prospect of being able to market and deliver products and services to consumers ac
ashes the world through internet-based channels .

Technological Advancements : Prospects related to such sectors as artificial intelligence,

distributed registry pro, and the Internet of things .

SWOT in Sustainability Trends: Expansion over time in the markets for green products and
services because of enhanced consumer consciousness.

Modern
Business 4. Threats in Modern Business Rapid Market Changes : Market identity can be
easily challenged by startup companies or by drops in technologies .

Economic Uncertainty: Inflation around the world or global conflicts or even pandemics,
all these invariably lead to a loss of confidence by those in the consumption front and
hence affects operations .

Regulatory Pressures: The governments of multiple countries are expanding laws

concerning the processing of data, protection of privacy, environmental concerns, and
labors.
  Static Nature: SWOT analysis represents a snapshot of
a moment in time, which can quickly become outdated
in fast-changing environments. Regular updates are
needed to keep it relevant.
 Subjectivity and Bias: The analysis depends on the
perspectives of those conducting it, which can introduce
biases and personal opinions into the identification of

Limitations 
strengths, weaknesses, opportunities, and threats.
Lack of Prioritization: SWOT does not rank the

of SWOT identified factors by importance, which can result in an

overwhelming list without clear focus on what needs
immediate attention.
Analysis  Over-Simplification: SWOT often reduces complex
business challenges to broad categories, potentially
overlooking deeper, interrelated issues that need more
detailed exploration
 Imbalance: SWOT can focus too much on either internal
(strengths/weaknesses) or external factors
(opportunities/threats), potentially missing important
insights from the other side.
 Data-Driven Decision Making: Modern businesses use real-time
data and analytics to make informed decisions, enhancing the
accuracy of SWOT analysis.

Adaptability to Change: SWOT is increasingly used as a dynamic

tool, regularly updated to address rapid changes in market trends,
technology, and consumer behavior.

Effectiveness of
SWOT in Today’s Integration with Other Tools: SWOT is often combined with
frameworks like PESTLE or Porter’s Five Forces for a more
comprehensive strategic view.
Business
Environment
Competitive Advantage: SWOT helps businesses assess their
position in the market, enabling them to identify opportunities and
build a competitive edge.

Focus on Sustainability: Businesses use SWOT to evaluate ESG

(Environmental, Social, Governance) factors, identifying
opportunities for sustainable practices and responding to
environmental threats.
 Future of SWOT analysis
 The future of SWOT analysis is
in Artifi cial Intelligence, Big Data,
and teamwork so the results will
be timely and based on data. It
will be primarily devoted to
analyzing sustainability, ESG
aspects, and on the fact that
fi rms need to adapt to the rapidly
changing market, thus it will be
more relevant for the current
objectively spoken decisions.
Increased relevance will be
obtained through practice-based
templates and frequent update,
while cloud-based application will
increase teaming. It will also
extend into self-help,
government, politics, and city
and regional planning. SWOT will
continue to form the basis for
strategic planning because it
adapts to the developments in
technology and globalization.
 Case Study of Netflix SWOT Analysis
 Background :
Netflix was founded in 1997 by Reed Hastings and Marc Randolph as a DVD rental service. In 2007, it transitioned to streaming,
revolutionizing how people consume media. In 2013, Netflix began producing original content, starting with House of Cards, which
helped solidify its position as a major content creator. Today, Netflix operates in over 190 countries with over 230 million
subscribers, offering a wide range of films, TV shows, and original programming. Despite increasing competition from services like
Disney+ and Amazon Prime, Netflix remains a dominant force in the global streaming industry.

 Strengths :
1. Strong Brand Recognition: Netflix is one of the most recognized names in the streaming industry, with millions of subscribers
worldwide .
2. Original Content: Netflix produces a wide range of successful original content, including movies, series, and documentaries
(e.g., Stranger Things, The Witcher, The Crown).
3. Global Presence: Netflix operates in over 190 countries, providing localized content for diverse audiences and
expanding its reach

 Weaknesses :
1. High Content Costs: The production and acquisition of original content is expensive, which impacts profitability.
2. Subscription Fatigue: Consumers are experiencing "subscription fatigue" due to the increasing number of streaming services,
leading to potential subscriber churn.
3. Dependence on Third-Party Content: While Netflix is investing in original programming, it still relies on licensed content from
third-party studios, which can be pulled or limited.
 Case Study of Netflix SWOT Analysis
 Opportunities:
1. Global Expansion : Continued growth in international markets, particularly in regions like Asia and
Africa, offers new revenue streams.
2. Ad-Supported Subscription Tier : Launching lower-cost subscription models with ads could attract
budget-conscious customers and increase market penetration.
3. Strategic Partnerships and Collaborations : Collaborating with other companies for content
distribution, technology, or bundling services could boost subscriber growth.
 Threats:
1. Intense Competition : The streaming industry is highly competitive, with strong players like Disney+
(with Marvel and Star Wars content), Amazon Prime, Apple TV+, and others.
2. Piracy : Online piracy continues to be a significant issue, with users accessing content illegally,
impacting revenue.
3. Rising Content Costs : As competition grows, the costs of acquiring or creating content continue to
increase, reducing Netflix’s margin for profitability
  SWOT analysis is a fantastic
method for investigating a
business’s strengths, weakness,
opportunities and threats. It assists
an organization to make the right
decisions on strengths, weaknesses,
opportunities, and threats. It is
Conclusion: useful in planning but needs
SWOT's frequent update and is useful when
used in conjunction with other
Relevance approaches in the ever-changing
market. Overall, SWOT gives
important information using studies
between internal and external
environments so that businessmen
adopt suitable strategies for
stability and continuity of business.
Thank You!