WEEK14 QFD Slides RVZD

QUALITY FUNCTION DEPLOYMENT
(QFD)
Quality Function Deployment (QFD)
A practice for designing your processes in response to customer needs.

Translates what the customer wants into what the organization
produces.
Enables an organization to prioritize customer needs, find innovative
responses to those needs, and improve processes to maximum
effectiveness.
QFD
Traditional quality systems minimize negative quality.

Conventional design processes focus more on engineering capabilities
and less on customer needs.
QFD
Seeks out both "spoken" and "unspoken" customer requirements.

Maximizes "positive" quality that creates value.
QFD
Applied in every industry and business:

Aerospace, manufacturing,
Software, communication, IT,
Chemical and pharmaceutical,
Transportation, defense, government, R&D,
Service industry.
History of QFD
Mizuno and Yoji Akao developed QFD in Japan in the late 1960s.
The introduction of QFD to America and Europe began in 1983.
American Society for Quality Control published Akao's work in Quality
Progress.
Cambridge Research (today Kaizen Institute) invited Akao to give a QFD
seminar in Chicago.
QFD Matrix
QFD Matrix
House of Quality
The left wall is customer input.
 Customer requirements relating to the product.
The ceiling of the house.
 In order to meet customer requirements, the manufacturer works to
certain performance specifications and requires suppliers to do the
same.
QFD Matrix
House of Quality
 The right wall of the house is the planning matrix.
 Translate customer requirements into plans for meeting or exceeding
those requirements.
 Making decisions concerning improvements needed in manufacturing
processes.
 The middle of the house

 Customer requirements are converted into manufacturing terms.
QFD Matrix
House of Quality
 The bottom of the house
 The manufacturer's critical process requirements are prioritized.
 Each prioritized process requirement is assigned a rating that depicts its level of
difficulty or how hard it is to achieve.
 The roof of the house
 Tradeoffs are identified. --relating to manufacturer's requirements.
In view of its customer requirements and manufacturing capabilities, what is

the best the organization can do.
QFD Matrix Methodology
1. Identify customers.
2. Create a list of customer requirements (WHATS).
 Record in customer's own words - "Voice of the Customer.”
 Categorize hierarchically (primary, secondary, tertiary,...).
3. Prioritize the customer requirements on a scale of 1-5.

4. Compile list of design requirements (HOWS) necessary to achieve the market-
driven whats.
Each requirement should be quantified.

Starting with WHATs and HOWs
5. Determine relationship of design requirements to customer requirements.

Cell strengths quantify the importance of each HOW to achieving each WHAT.
Added Correlations between HOWs and WHATs
6. Determine how the customer perceives competitors' abilities to meet

requirements.
7. Rank the technical importance of each design requirement.
 Absolute rank is total of relationship value (quantify step 5 relationships) times
customer importance ranking.
8. Rate the technical difficulty of each design requirement

9. Establish correlation matrix (roof of House of Quality) to determine
interrelationships of design requirements
10. Determine target values for the design requirements (HOW MUCH).
11. Areas that require concentrated effort are identified. Key elements are
identified for follow-up matrix development. Assessment of technical difficulty
and importance are useful in identifying these elements.
Interrelationships of design requirements:
Objective Values Added
Completed QFD Matrix
QFD Implementation
1. Form the Project Team.

2. Establish Monitoring Procedures.
3. Select a project.
4. Conduct a "Kick-Off" Meeting.
5. Train the Team.
6. Develop the Matrices.
An Example
https://www.youtube.com/watch?v=
u9bvzE5Qhjk
VIDEO

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QUALITY FUNCTION DEPLOYMENT

A practice for designing your processes in response to customer needs.

Traditional quality systems minimize negative quality.

Seeks out both "spoken" and "unspoken" customer requirements.

Applied in every industry and business:

 The middle of the house

In view of its customer requirements and manufacturing capabilities, what is

3. Prioritize the customer requirements on a scale of 1-5.

Each requirement should be quantified.

5. Determine relationship of design requirements to customer requirements.

6. Determine how the customer perceives competitors' abilities to meet

8. Rate the technical difficulty of each design requirement

1. Form the Project Team.

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