EthosPathosandLogo 1

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Argumentative Writing

Create an
Argument
You have 5 minutes to craft an
argument for the following question:
Does pineapple belong on a pizza?
Be prepared to support and defend
your position.
What is an
argument?
A formal argument convinces
people to believe in your idea
and accept your position by using
evidence, logic, facts, and reason
to persuade.
• Raise your hand if you
usually win an argument,
any argument — with your
siblings, parents, friends,
boyfriend/girlfriend, etc.

Do you usually win an


argument?
What do you
need to do
when you win
an argument?
Persuade: convince your audience
Facts are • Facts are stubborn things; and whatever may be
important our wishes, our inclinations, or the dictates of our
passion, they cannot alter the state of facts and
in an evidence.
• — John Adams
argument!
Emotions
Persuasion Ethics
Credibility

Facts
Logic
Argument Reason
Evidence
Rhetorical Devices to Convince Your
Audience
This Photo by Unknown Author is licensed under CC BY-SA This Photo by Unknown Author is licensed under CC BY-SA-NC

Ethical Emotion Logical


Ethos-appeals to your Pathos-some emotions that will Logos-appeals and is consistent
moral beliefs lead you to buy something with your thought process/
are: safety, fear, happiness, what makes sense
pleasure, humor, pride, self-
Esteem.
I just bought a new puppy.
She is so sweet and already
potty trained! However, she
likes to bite people when
they come over and I am also
extremely allergic to her.
Should I get give her away to
a friend?
Use ethos, pathos, or logos to
create your argument.
Share an ad
that has
called your
attention.
• Why did it appeal to you?
Let’s
Discuss • What stood out?
Arguments are straightforward
LOGIC!
Pathos (emotion)

Ethos (Ethics)

Logos (Logic)
Logic or Emotion?
What
emotion is
being
appealed?
Logic or
Emotion
Logic or
Emotion
Logic or
Emotion
Now you need to
convince me!

Your teacher is debating whether or not


you should be granted extra credit for
this class. You really want to have this
opportunity.

Include evidence to support your view.

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