Elasticity of Demand

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ELASTICITY OF

DEMAND
Introduction
•The law of demand explains the direction of
change in the quantity demanded, due to the
changes in the price in case of normal goods.

•Law of demand explains only the direction but not


magnitude of change i.e., Law of demand does not
explain how much quantity
demanded will change, in response to change in
the price, the concept of ELASTICITY OF DEMAND
explain this.
Definition of PRICE ELASTICITY
OF DEMAND
•Degree to which quantity demanded responds to a
change in price is known as PRICE ELASTICITY OF
DEMAND.

•In other words, the PRICE ELASTICITY OF DEMAND is


the ratio of percentage change in quantity
demanded, to percentage change in price.
Mathematically it can be expressed as follows
PRICE ELASTICITY OF DEMAND

(Ep)=
Percentage change in quantity demanded
/Percentage change in price.

OR

(Ep)= Proportionate change in quantity demanded


/ Proportionate change in price.
TYPES OF PRICE ELASTICITY OF
DEMAND

1.) Perfectly elastic demand (Ep=∞)


2.)Perfectly inelastic demand (Ep =0)
3.)Unit elastic demand (Ep =1)
4.) elastic demand(Ep > 1)
5.) inelastic demand (Ep < 1)
Perfectly elastic demand (Ep=∞)
•Perfectly elastic demand is also called as
infinitely elastic demand.

•It means small change in price leads to an


infinite expansion in demand.

•Perfectly elastic demand curve is


horizontal straight line to X axis
Perfectly inelastic demand (Ep =0)
•In perfectly inelastic demand even with a
great fall or rise in the price the quantity
demanded of the product does not change.

•perfectly inelastic demand curve is vertical


straight line parallel to Y axis
Unit elastic demand (Ep =1)

When the change in demand


is equal to change in
price is called unit elasticity
demand.
elastic demand(Ep > 1)
It means Proportionate change
in price leads to
more than proportionate
change in quantity
demanded is called Relative
elastic demand.
inelastic demand (Ep < 1)
It means Proportionate change
in price leads to
less than proportionate change
in quantity
demanded is called Relative
inelastic demand.
DETERMINANTS OF ELASTICITY OF
DEMAND
•AVAILIBILITY OF SUBSTITUTES

•THE PROPORTION OF CONSUMER’S INCOME


ON SPENT

•THE NUMBER OF USES OF A COMMODITY

•JOINT DEMAND GOODS

•TIME AND ELASTICITY


CROSS ELASTICITY OF DEMAND

the degree of responsiveness of change in


the demand for one good in response to
change in price of another good represents
the cross elasticity of demand of one goods
for the other.
Ec=Proportionate change in the
quantity demanded of
X/Proportionate change in the
price of good
Y
According to the classification
based on the concept of cross
elasticity of demand, goods X and Y
are substitutes or complements
according as the cross elasticity of
demand is positive or negative.
INCOME ELASTICITY OF DEMAND
Income elasticity of demand (Yed) measures the
relationship between a change in quantity
demanded and a change in real income.

Yed is change in demand


change in income

Ey=Proportionate change in purchase of a good/Proportionate change in the income


A good having income elasticity more than
one and which therefore bulks larger in
consumer’s budget as he becomes richer is
called a luxury. A good with an income
elasticity less than one and which claims
declining proportion of consumer’s income
as he becomes richer is called a necessity.

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