Chapter 5 Analyzing The Audience Edited

Chapter 5
Analyzing the Audience

 Audience – centeredness: Keeping the audience
foremost in the mind at every step of
speech preparation and presentation
 Keep question yourself:
1. To whom am I speaking?
2. What do I want them to know, believe or do as a
result of my speech?
3. What is the most effective way of composing and
presenting my speech to accomplish that aim?
 Selecting a topic, determining a specific
purpose, setting the main points and
supporting materials, organizing the
message and finally delivering the speech.
 To gain a favorable response from the major
group of the audiences
 Identification – a process in which speakers

seek to create a bond with the audience by
emphasizing common values, goals and
experiences, also the level of their knowledge
regarding the speech
 Avoid nodding in your head and saying “of

course everyone knows that. It’s only
common sense”
 Your speech class is a testing ground to develop your
communication skills.
 Your speech can offers an enormous opportunity to inform and
persuade other people.
 The best classroom speeches are those that take the classroom
audience as seriously as a lawyer, a politician or a minister
 Any topic that you can influence your listener.
 Even when people do pay attention, they
don’t process a speaker’s message exactly
as the speaker intends.
 Auditory perception is always selective
 Every speech contains two message:
o Sent by the speaker
o Received by the listener
 What do people want to hear?
- Hear about something meaningful to them
- Egocentrism: the tendency of people to
be concerned above all with their own
values, beliefs, and well-being. ( Why this
is important to me?)
 What do these psychological principles mean to
you as a speaker?
1. They mean your listeners will hear and judge what
you say on the basis of what they already know
2. They mean you must relate your message to your
listener – explain why they should care about
this/that
 Good speaker are audience centered.
Whether formal/ informal, they look creative
way to communicate and keep their audience's
attention
 Demographic Audience Analysis:
Audience analysis that focuses on
demographic factor such as age, gender,
religion, sexual orientation, group
membership, and racial, ethnic or cultural
background.
 Stereotyping:
Creating an oversimplified image of a
particular group of people, usually by
assuming that all members of the group are
alike.
 Age
 Gender
 Sexual Orientation
 Racial, Ethnic, and Cultural Background
 Religion
 Group Membership
 Is the audience analysis that focuses on
situational factors such as the size of the
audience, the physical setting for the speech,
and the disposition of the audience toward the
topic, the speaker and the occasion.
Size
 Small - medium – large sized audience
 The larger audience, the more formal your
presentation must be
 Audience size may affect your language,
choice of appeal and the use of visual aids
Physical Setting
 Know in advance if there will be any
difficulties with the physical setting – physical
of the room and time
Disposition Toward the Topic

- Pick a topic that suits to your audience as well
as it suits you.
 Interest
 Knowledge
 Attitude
Disposition Toward the Speaker
 An audience’s response to a message is
invariably colored by their perception of the
speaker
 The more competent listeners believe a
speaker to be, the more likely they are
accepted what the speaker says.
Disposition toward Occasion

 Related to the occasion and situation
 Time consuming
1. Interviewing
 The face-to-face interview is highly flexible and
allows for in-depth questioning
2. Questionnaires
 Fixed-alternative questions: question that
offer a fixed choice between two or more
alternative
 Scale questions: questions that require
responses at fixed intervals along a scale of
answer
 Open – ended questions: Question that allow
respondents to answer however they want
 Audience Adaption Before the Speech
1. Assessing how your audience is likely to
respond to what you will say in your speech
2. Adjusting what you say to make it as clear
appropriate and convincing as possible
Audience Adaption During the Speech

 Get prepare because things may not go
exactly as planned on the day of your
presentation
The End
Thank You

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Chapter 5 Analyzing The Audience Edited

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Chapter 5

Analyzing the Audience

 Identification – a process in which speakers

 Avoid nodding in your head and saying “of

Disposition Toward the Topic

Disposition toward Occasion

Audience Adaption During the Speech

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