Introduction To Entrepreneurship

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Introduction to Entrepreneurship

DEFINE
ENTREPRENUERSHIP
Why become an entrepreneur?

Desire to pursue own ideas

Reasons

Desire to be their own boss Financial Rewards


Characteristics of successful
entrepreneurs

passion for product/


the customer
business focus

tenacity
Execution
despite
intelligence
failure
Common myths about
entrepreneurs
• Myth 1: Entrepreneurs Are Born Not Made
• Myth 2: Entrepreneurs Are Gamblers
• Myth 3: Entrepreneurs Are Motivated Primarily by Money
• Myth 4: Entrepreneurs Should Be Young and Energetic
Types of start-up firms

Salary Substitute Firm

Life Style Firm

Entrepreneurial Firm
Economic impact of entrepreneurial
firms
• Innovation
• Is the process of creating something new, which is central to the
entrepreneurial process.
• Small firms are twice as innovative per employee as large firms.
• Job Creation
• In the past two decades, economic activity has moved in the direction of
smaller entrepreneurial firms, which may be due to their unique ability to
innovate and focus on specialized tasks.
• Impact on Society

• Think of all the new products and services that make our lives easier, enhance
our productivity at work, improve our health, and entertain us in new ways.

• Impact on Larger Firms

• Many entrepreneurial firms have built their entire business models around
producing products and services that help larger firms become more efficient
and effective.
Corporate Entrepreneurship
• Is the conceptualization of entrepreneurship at the firm level.

• All firms fall along a conceptual continuum that ranges from


highly conservative to highly entrepreneurial.

• The position of a firm on this continuum is referred to as its


entrepreneurial intensity.

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