Communication

& Globalization
Group 1 - UniWord
 Group 1 - UNIWORD
Members
Franchezka Joy A. Carl Ian S. Bulado
Malig

Aaron Jay S. Jhan Nemo S.

Eugenio Sugui

Jolo F. Hidalgo Joshua Liam Reyes

 01
Communica
tion
&
Globalizatio
 Communication
Communication is the act of sharing one’s
ideas, emotions, attitudes, and perceptions
With another person or group people
through words (Either written or spoken),
gestures, signals, signs, or other modes of
conveying a message.
 Globalization
Globalization refers to the process by which
information, ideas, and cultural values are
exchanged and spread across the world through
advanced technologies like the internet, social
media, and telecommunications. This has made
communication faster, easier, and more
interconnected globally, bridging geographical
and cultural distances.
 Effective
Communication
Effective Communication means
being able to send clear and concise
messages and this message is clearly
heard and understood by the receiver
following the 7 C’s (provides the
appropriate feedback)
 The 7 C’s

● Conciseness
● Coherence
● Courteousness
● Completeness
● Concreteness
● Correctness
● Clarify
 02
Race
& Ethnicity
 Race

A concept used to describe a group of

people who share physical
characteristics, such as skin color and
facial features. They may also share
similar social or cultural identities and
ancestral backgrounds. There are many
racial groups, and a person may belong
to or identify with more than one group.
 Ethnicity

A term that refers to the social and

cultural characteristics, backgrounds,
or experiences shared by a group of
people. These include language,
religion, beliefs, values, and behaviors.
 Cultural
Cultural sensitivity in Sensitivity
communication and
globalization refers to being aware of,
understanding, and respecting variations in
cultures, beliefs, values, and social norms while
communicating with people from various cultural
backgrounds. As globalization connects people
and companies across borders, cultural awareness
becomes increasingly important in creating
effective communication, establishing trust, and
avoiding misunderstanding.
 Key aspects of Cultural Sensitivity in Global
Communication
3. Cultural Adaptation in Business: Global companies must
tailor their business processes, marketing initiatives, and
management styles to the cultural norms of the locations in
which they operate. This includes studying local consumer
behavior, negotiating strategies, and decision-making
processes.
4. Avoiding Stereotypes: Cultural sensitivity entails avoiding broad
generalizations or stereotypes. While it is vital to grasp common
cultural customs, each person is unique and may not follow all cultural
standards.
5. Cultural Competence in Teams: Being mindful of time zones,
religious practices, holidays, and preferred communication styles
contributes to a more inclusive and productive workplace.
Key aspects of Cultural Sensitivity in Global
Communication
1. Respect for Cultural Norms: Different cultures have different
social standards about communication styles, personal space, time,
and hierarchy. Being aware of these conventions and responding
accordingly demonstrates respect and helps to avoid accidental
offense.

Language Consideration: Even when a common language, such as

English, is used, there can be substantial differences in meaning,
idiomatic expressions, and accents between places. Being aware of
this and ensuring clarity in communication is critical.

2. Non-verbal Communication: Gestures, eye contact, and body

language have varied meanings among cultures. For example, in
certain cultures, direct eye contact is perceived as confident,
whereas in others it is seen negatively. Cultural awareness in this
area helps to avoid misinterpretations.
 03
Bias Free
Language
 Bias Free
Language
Bias free language, also known as inclusive
language, refers to words and phrases that
are free from prejudices, stereotypes, or
discriminatory implications. Employing bias-
free language is not only a matter of respect
and courtesy but also crucial for promoting
diversity, equity, and inclusion in all aspects
of society.
 Why Bias-Free Language Matters

Using biased language can perpetuate

stereotypes, marginalize certain groups, and
create barriers to communication and
understanding. It can also contribute to feelings
of exclusion and discrimination. By adopting
bias-free language, individuals and organisations
demonstrate their commitment to respecting the
dignity and worth of all people, regardless of
their race, gender, ethnicity, sexual orientation, or
any other characteristics.
 04
Gender &
Sexual
Orientation
 Sexual
Sexual Orientation is the enduring
Orientation
pattern of an individual's
emotional, sexual, and/or romantic attraction.
Explanation:
● Heterosexuality: Attraction to people of the opposite gender.
● Homosexuality: Attraction to people of the same gender.
● Bisexuality: Attraction to both men and women.
● Pansexuality: Attraction to people regardless of gender.
● Asexuality: Little or no sexual attraction to others.
Sexual orientation is considered an intrinsic part of a person's
identity and can remain consistent over time, though some may
experience fluidity.
 Gender
Gender refers to the socially
constructed roles, behaviors,
expressions and identities of girls,
women, boys, men, and gender diverse
people. It influences how people
perceive themselves and each other,
how they act and interact with one
another.
 Gender Equality
Gender equality means that the rights,
responsibilities and opportunities of
individuals will not depend on whether they
are male or female, handicapped or able
bodied, young or elderly, white or black, or
from rural or urban settings. Women are
entitled to live in dignity, safety and security.
 05
Age of
Globalizatio
n
 Age of
Globalization
The Age of globalization refers to the period when the
world became increasingly interconnected through
advances in technology, trade, communication, and
transportation, leading to greater cultural exchange,
economic, integration, and global awareness.
 06
Social
Class
 Social Class

Social class is a group of people within

a society who possess the same
socioeconomic status. The 3 social
classes are Lower Class, Middle Class,
Upper Class.
 The 3 Types Of Social Class
Lower Class:
The economic group with the least wealth and power in
society.

Middle Class:
The economic group between the upper and lower classes,
including professional and business workers and their
families.

Upper Class:
The economic group with the greatest wealth and power in
society.
 07
Disabilities
 Disabilities

A disability is any condition of the body

or mind (impairment) that makes it more
difficult for the person with the
condition to do certain activities
(activity limitation) and interact with the
world around them (participation
restrictions).
 Example of Disabilities
1. Mental health conditions: These affect a person’s emotional,
psychological, and social well-being. Examples include:
- Depression
- Anxiety disorders & Social Anxiety
- Schizophrenia

2. Intellectual disabilities: These affect a person’s ability to learn, reason,

or make decisions. Examples include:
- Down syndrome
- Autism spectrum disorder (ASD)

3. Chronic illnesses: Some long-term health conditions can also be

considered disabilities. Examples include:
- Diabetes
- Seizure
- Asthma
 Example of Disabilities
4. Learning disabilities: These impact how a person learns and processes
information. Examples include:
- Dyslexia
- ADHD (Attention Deficit Hyperactivity Disorder)

5. Physical disabilities: These affect a person's movement or physical

abilities. Examples include:
- Paralysis
- Cerebral palsy
- Amputation
- Multiple sclerosis (MS)
 Multicultural
Communication
Multicultural refers to a society that contains several
cultural or ethnic groups. People live. alongside one
another, but each cultural group does not necessarily have
engaging interactions. with each other.

Means different cultures living together without much

interaction in the same place. This type of communication
aims to include everyone, promote tolerance, and help
different cultures get along. It recognizes that having
diverse cultures in a community or organization is
valuable.
 Intercultural
Communication
Intercultural communication is the study and practice of
communication across cultural contexts. It applies equally
to domestic cultural differences such as ethnicity and
gender and to international differences such as those
associated with nationality or world region.

An approach to relations among members of these groups

that focuses on the recognition and respect of cultural
differences, seeks the goal of mutual adaptation leading to
biculturalism rather than simple assimilation, and supports
the development of intercultural sensitivity on the part of
individuals and organizations to enable empathic.
 Cross Cultural
Communication
Is interacting with people of another culture with
an awareness of what might or might not be
appropriate to do, say, or even wear. It arises due
to differences shaped by deeply rooted customs,
including language (both verbal and nonverbal),
religion, economic status, and gender roles.
 THANK YOU!

● PRESENTED BY: Franchezka, Aaron, Jolo, Carl, Nemo