Shangri-La Hotel

Paris
Discover the grandeur and opulence of the Shangri-La Hotel
Paris, a stunning 19th-century palace transformed into a world-
class luxury hotel. Nestled along the Seine River, this iconic
property offers unparalleled views of the Eiffel Tower and the
heart of the City of Lights.

by Pascalia H. Nyamita and Fuad Alizada

Location map of subject
property & its
competitors
The Shangri-La Hotel Paris is nestled along the banks of the
Seine River, offering stunning views of the Eiffel Tower and the
heart of the City of Lights. Its prime location places it in close
proximity to other renowned Parisian hotels such as the Ritz, the
Crillon, and the Plaza Athénée, fostering a competitive luxury
hotel landscape in this coveted neighborhood.
 Description & Comparison
Refined Panoramic Competitive Historic Charm
Elegance Views Luxury
The Shangri-La From its prime The Shangri-
Hotel Paris location along La competes Uniquely, the
exudes a refined the Seine, the with other Shangri-La
elegance, hotel offers renowned Hotel Paris is
seamlessly unparalleled Parisian hotels housed in a
blending its views of the such as the former 19th-
historic 19th- Eiffel Tower Ritz, Four century
century palace and the iconic Seasons and palace,
architecture with Parisian Mandarin. All imbuing the
modern luxury skyline. offer a similar property with
amenities. Its Guests can level of luxury a sense of
lavish interiors admire the and prestige, historic
showcase city's most catering to grandeur and
intricate French renowned the city's cultural
craftsmanship landmarks discerning significance
and opulent right from the high-end that sets it
Facilities & Services
Elegant 100-seat gourmet restaurant with panoramic views of the Eiffel Tower
Luxurious Spa and fitness center offering indulgent treatments and state-of-the-art equipment

Impeccable butler service to attend to guests' every need with the utmost discretion
Stunning indoor pool with natural lighting and serene atmosphere

Sophisticated business center equipped for corporate events and meetings

Brand Value
Renowned Luxury Storied Heritage Discerning Clientele
The Shangri-La brand is Rooted in the legendary The Shangri-La Hotel
synonymous with Himalayan utopia, the Paris caters to a highly
opulent hospitality, Shangri-La name discerning clientele,
renowned for its evokes a sense of attracting global
impeccable service and timeless elegance and travelers seeking the
lavish accommodations tranquility that pinnacle of luxury and
in premier destinations permeates every exclusivity in the heart
worldwide. property. of Paris.
Target Market Segments

High Net Worth Business Luxury Leisure Royal and

Individuals Travelers Travelers Celebrity
Sophisticated
Guests
The Shangri-La business travelers Discerning leisure The Shangri-La
Hotel Paris caters frequenting Paris travelers seeking Hotel Paris has
to a discerning for corporate the ultimate hosted numerous
clientele of global meetings and Parisian experience royal and celebrity
high net worth events find the are drawn to the guests, who
individuals seeking Shangri-La's Shangri-La's blend appreciate the
the pinnacle of impeccable of historic property's discreet
luxury and service, state-of- grandeur, modern service, privacy,
exclusivity in the the-art facilities, amenities, and and reputation as
heart of the City of and convenient unparalleled views one of the city's
Lights. location ideal for of the city's iconic most prestigious
both work and landmarks. addresses.
leisure.
SWOT Analysis

Strengths
Prime location, historic palace, renowned luxury brand,
1 impeccable service

Weaknesses
2 Limited rooms, high room rates, limited
meeting/event space

Opportunities
3 Expansion to new markets, enhanced wellness
offerings, partnerships with local brands

Threats
Increasing competition from other luxury
4
hotels, economic fluctuations, changing
travel trends

The Shangri-La Hotel Paris boasts a prime location on the Seine River, a historic palace
setting, and the renowned Shangri-La luxury brand. However, the hotel's limited room
count and high rates pose potential weaknesses. Opportunities lie in expansion to new
markets, enhancing wellness offerings, and forging local partnerships. Threats include rising
S&M Strategy and Pricing Strategy
Targeted Positioning
Strategically position the Shangri-La Hotel Paris as the premier luxury
destination for discerning travelers seeking unparalleled service, historic
grandeur, and breathtaking city vistas.

Tiered Pricing
Implement a tiered pricing structure that aligns with the hotel's exclusive
positioning, offering premium rates for the most desirable rooms and suites
with stunning Eiffel Tower views.

Loyalty Programs
Develop a robust loyalty program to incentivize repeat visits from the
hotel's high-net-worth clientele, fostering long-term relationships and
driving consistent revenue.
Unique Selling Proposition
Historic Palace Unrivaled Eiffel Legendary
Conversion Tower Views Shangri-La
Hospitality
The Shangri-La Hotel Guests are treated to
Paris stands apart by breathtaking, The hotel leverages
occupying a panoramic vistas of the prestige and
meticulously restored the Eiffel Tower and impeccable service
19th-century palace, the iconic Parisian standards of the
imbuing the property skyline from the renowned Shangri-La
with unparalleled comfort of the hotel's brand, offering guests
historic grandeur and luxurious a sublime experience
cultural significance. accommodations and of uncompromising
dining venues. luxury and exclusivity.
Promo Campaigns
1 High-Profile Partnerships
The Shangri-La Hotel Paris has forged strategic partnerships with
renowned Parisian brands, leveraging their prestige to reach new luxury-
seeking audiences through joint marketing campaigns.

2 Exclusive Experiences
Guests are treated to bespoke, immersive experiences that celebrate
the hotel's historic charm and Parisian elegance, such as private tours of
the Eiffel Tower and behind-the-scenes culinary workshops.

3 Targeted Digital Outreach

The hotel's digital marketing efforts focus on captivating visuals and
compelling storytelling to showcase the property's unparalleled location,
facilities, and service on social media and luxury travel platforms.
Pricing Policy & Strategy
The Shangri-La Hotel Paris employs a premium pricing strategy to reflect its exceptional
facilities, prime location, and high-end brand positioning. Nightly room rates range from
€650 for a standard room to over €3,000 for the lavish Suite Impériale, catering to an
affluent clientele seeking unparalleled luxury.
Room Type Nightly Rate

Standard Room €650

Deluxe Room €850

Executive Suite €1,800

Suite Impériale €3,200

The hotel also offers dynamic pricing, adjusting rates based on demand, seasonality, and
special events. Packages and promotions are available to drive occupancy during shoulder
seasons and attract repeat guests. The goal is to maintain the hotel's premium brand image
while ensuring optimal revenue generation.
Loyalty Programs
Shangri-La Hotel offers a comprehensive loyalty program,
Shangri-La Golden Circle, providing guests with exclusive
benefits and rewards for their loyalty. Members can earn points
for stays, dining, and other activities, which can be redeemed for
free nights, upgrades, and more.
CSR Programs
Sustainability Initiatives Community Engagement
Shangri-La Paris implements eco- The hotel partners with local
friendly practices such as energy- charities and organizations to
efficient operations, waste support underprivileged
reduction, and sustainable communities through
sourcing to minimize its volunteerism and charitable
environmental impact. donations.

Employee Welfare
Shangri-La prioritizes the well-being of its employees, offering competitive
benefits, training programs, and a positive work-life balance.
ESG Performance
1. Commitment to Sustainability: Shangri-La Paris has set
ambitious goals to reduce its carbon footprint, water
consumption, and waste production by 2025, leading the
industry in environmental stewardship.

2. Eco-Friendly Operations: The hotel has implemented smart

building technologies, renewable energy sources, and
waste recycling programs to minimize its environmental
impact and operate more sustainably.
3. Community Engagement: Shangri-La Paris actively
supports local charities, social initiatives, and community
development projects, contributing to the well-being of the
surrounding neighborhood.
Reviews & Opinions

Glowing Guest Industry Influencer Staff

Reviews Accolades Endorsements Satisfaction
Shangri-La Paris The hotel has been Renowned travel Shangri-La's
consistently earns recognized with influencers and commitment to
rave reviews from prestigious awards, celebrities employee well-
guests, who praise including the frequently feature being is reflected in
the hotel's Forbes Five-Star Shangri-La Paris in high staff
impeccable rating and Condé their content, satisfaction, with
service, luxurious Nast Traveler's further solidifying many long-tenured
amenities, and "Best Hotel in the hotel's team members
stunning Parisian Europe" reputation as a providing
views. designation. premier luxury exceptional guest
Pricing Policy
Competitive Dynamic Transparent Flexible
Rates Pricing Pricing Packages

Shangri-La Paris The hotel utilizes Shangri-La Paris The hotel offers a
offers competitive dynamic pricing maintains a variety of
room rates that strategies, transparent package deals
are in line with adjusting rates pricing structure, and promotions
other luxury based on clearly that bundle
hotels in the city, demand, communicating accommodations
ensuring guests seasonality, and all fees and with dining, spa
receive excellent market conditions charges upfront services, and
value for their to provide the so guests can other amenities,
stay. best possible make informed providing guests
price for guests. decisions. with added value.
Pricing Strategy

Demand-Based Pricing
1 Adjusting rates based on market conditions and seasonality

Bundled Offerings
2 Providing packages that combine
accommodations, dining, and amenities

Loyalty Discounts
3 Offering exclusive rates and benefits for
Shangri-La Golden Circle members

Shangri-La Paris Hotel's pricing strategy is designed to provide guests with exceptional
value while also optimizing revenue. By leveraging demand-based pricing, the hotel can
adjust rates in response to market dynamics and peak travel periods. Additionally, the hotel
offers attractive bundled packages that bundle accommodations with dining, spa services,
and other amenities, creating a compelling value proposition for guests. To reward loyalty,
Shangri-La also provides exclusive discounted rates and benefits for members of its
Shangri-La Golden Circle program.
 Comparison with
Competitors

Pricing Policy and Strategy: Shangri La Paris likely employs a dynamic pricing strategy
that takes into account factors such as seasonal demand, competitor rates, and market
trends. By monitoring these variables closely, the hotel can adjust its prices accordingly to
maximize revenue while remaining competitive in the luxury segment.

Overall, Shangri La Paris positions itself strategically within the luxury hotel market in Paris by
offering competitive rates, leveraging its unique selling points in its marketing efforts,
implementing a compelling loyalty program, and adopting a flexible pricing policy tailored to
market dynamics.
Social Media Activity

Engaging Influencer Data-Driven Responsive

Content Partnerships Insights Engagement
Shangri-La Paris The hotel Shangri-La Paris The hotel's social
actively engages collaborates with closely monitors its media team is
its audience across renowned travel social media highly responsive,
social media influencers and performance, using providing
platforms, sharing bloggers, data-driven personalized
visually stunning leveraging their insights to optimize customer service
photos, behind-the- reach and content, target the and addressing
scenes glimpses, credibility to right audiences, guest inquiries and
and captivating showcase the and enhance its feedback in a
stories about the Shangri-La Paris digital marketing timely manner.
hotel and its experience to a strategies.
surroundings. wider audience.
Economic Outlook
The global economic landscape has faced challenges in recent
years, but Shangri-La Paris remains well-positioned to navigate
these turbulent times. With its strong brand reputation, loyal
customer base, and diversified revenue streams, the hotel is
poised to weather economic fluctuations and continue delivering
exceptional experiences to discerning travelers.
ESG Performance
Sustainability Leadership

Shangri-La Paris is a sustainability

trailblazer, setting ambitious
environmental goals and leading the
industry in eco-friendly best practices.

Community Impact

The hotel actively supports local charities

and community development initiatives,
making a positive social impact in the Paris
region.
Conclusion
A Benchmark for Luxury Sustainable Stewardship
Shangri-La Paris has established itself The hotel's unwavering commitment
as a benchmark for luxury hospitality to sustainability and environmental
in the city, consistently delivering stewardship positions it as a leader in
exceptional service, amenities, and the industry, setting a shining example
experiences that exceed guest for others to follow.
expectations.

Community Engagement Bright Future Ahead

Shangri-La Paris actively partners with With its strong brand reputation, loyal
local charities and organizations, customer base, and innovative
demonstrating a deep and authentic approach, Shangri-La Paris is poised
dedication to the wellbeing of the for continued success and is expected
surrounding community. to remain a premier luxury destination
for discerning travelers.