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    Influencer and Media Impact On Public Perception

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    anuvrat deswal

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    Influencer and Media Impact On Public Perception

    Uploaded by

    anuvrat deswal
    2 views7 pages

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    Influencer and Media Impact on Public Perception

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    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    2 views7 pages

    Influencer and Media Impact On Public Perception

    Uploaded by

    anuvrat deswal

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 7

    Influencer and Media:

    Impact on Public
    Perception
    As social media usage skyrockets, the influence of media is
    increasingly ubiquitous. While influencers shape perception and
    behavior, traditional media outlets still hold unparalleled power.
    We explore the impact of both in detail.
    By:

    Anuvrat Deswal

    Aniket Panwar
    Darsh Bindra
    The Power of
    Influencers
    Shaping Public Successful The Importance of
    Opinion Campaigns Authenticity
    By sharing opinions, Collaborations that Audiences want to
    product endorsements resonate with connect with
    or experiences, audiences generate the influencers who share
    influencers can sway most buzz. A well- their lived experiences
    public opinion and executed strategy can rather than idealized
    behavior in profound achieve amazing versions. Authentic
    ways. results. messaging with real
    personalities creates
    impact.
    The Impact of
    Media
    1 Shaping Cultural
    Norms
    As select images and stories are perpetuated, the media can bestow social
    norms. They establish standards of beauty, ethics, and values.

    2 The Public
    Perception
    Media outlets often serve as gatekeepers of the news and researchers. Their
    selection of stories and delivery can influence the public perception of the
    world around them.

    3 Advertising and Product


    Promotion
    The media often serves as the primary advertising channel for businesses. It
    provides the opportunity through commercials, advertorials and articles to
    reach consumers and persuade purchase decisions.
    Negative
    Consequences

    The Potential for Increased Anxiety and The Influence on


    Misinformation and Stress Consumer Behavior
    Manipulation Overconsumption or Product endorsements from
    Fake news and click-bait addiction to media social media influencers
    headlines are the two most platforms can lead to can greatly influence
    common ways that fake increased anxiety and consumer behavior.
    stories get spread through stress. It negatively affects Recommendation by a
    social media, and can one's well-being both close circle or favorite
    easily affect people's individually and celebrity can create
    The Importance of Critical
    Thinking
    1 Media Literacy

    Consumers should educate themselves on media literacy to


    digest media messages, disqualify false information and
    exercise sound judgment in decision-making.

    2 Evaluation

    Based on diverse sources and researching news, consumers


    must evaluate how credible publications are.

    3 Responsible
    Use
    Users must use social media responsibly by exercising self-
    control, setting limits on usage, and verifiable sources of
    information to communicate with.
    Conclusion
    Influencers Media Outlets Critical
    The rise of influencers has Traditional media outlets, Thinking
    Consumer education,
    changed the way we though overshadowed by evaluation and
    interact with brands and the popularity of social responsibility are key
    the media. The power of media, still hold determinants of media
    influencers can launch tremendous power when use and its impact on us.
    campaigns, influence it comes to shaping public The digital world offers
    decisions and shape perceptions. They serve unmatched information,
    opinions. as gatekeepers and but the onus on how we
    advertisers that create use it lies with each of us.
    and sustain societal
    norms.

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