MEDISURGE TECHNOLOGIES P R I VAT E LIMITED

TOP DOCTORS ONLINE

October 2017
Private & Confidential
MEDISURGE BUSINESS OVERVIEW
Business Overview

Medisurge Technologies Private Limited (MTPL), known as Top Doctors Online (TDO) is a Digital Platform aimed at
Connecting Health seekers with Doctors and Healthcare Service Providers. TDO aims to be One-Stop Healthcare
Destination for users
Services on our Digital Platforms (Users can):
1) Content READ: Reliable, simple and latest information on health
2) Consultation ASK: Get personalised answers to your specific queries
3) Services BOOK: Hassle free access to finest health services
Users can access our Services through Internet, TDO App or a Call

Medisurge Te c h n o l o g i e s Private Limited

mHealth Top Doctors Online (App & Web)

 Provider of Content and Consultation to  Provider of Content, Consultation and Services

consumers on mobile internet platform (mHealth) to consumers on Smartphones and Web
 Subscription based revenue model  TDO Android App launched in August 2015
 Product active since 2012
 Telecom partners: Vodafone, Airtel & Idea in India
and Du & Etisalat in UAE
BUSINESS OVERVIEW
Business Overview

 Since 2012, 80 Mn users visited mHealth product in India, of which 7 Mn paid transactions for mHealth
services and there were more than 5 Lakh Doctor-Patient Interactions

 TDO realized that there are 2 basic categories of Users: Proactive Users & Reactive Users

Drive Education & Awareness through Rich Content

P r o a c ti v e Maintaining Good Health

T D O S o l u ti o n
Health, Wellness & Fitness

R e a c ti v e Coping up with Health Challenges

Consultation to cater to Reactive Health Seekers

BUSINESS OVERVIEW
Our Product – THE 360˚ Healthcare Support

READ

Handling CONCERNS
 Rich & easy to understand Content
 Content created by Doctors & Creative Writers
 Health Categories: Men, Women, Kids, Sexual,
Lifestyle issues, Beauty & Fitness, Mental Health
 New categories: A-Z of Health | Health news | Celeb
Health

Building CREDIBILITY
ASK
 Live Chat or Ask a Question
 Doctor on Call (Tele Consultation)
 Queries answered by Team of In-house Doctors
 Questions Asked by Other users

BOOK
 Access to Top Doctors of India

Developing TRUST
 Get online second opinion, seek appointment
 Check hospitals, Book into hospitals (IPD / OPD)
 Access to Diagnostic/Path Labs, Book tests
 Access to Emergency services (Ambulance, Blood
Banks)
 Comprehensive Medical records and history

BUSINESS OVERVIEW
mHealth: Product Snapshot

Home Page Home Page Home Page Home Page

Upper Section Middle Section Lower Section User Options

BUSINESS OVERVIEW
mHealth: Product Snapshot

Content Content Consultation Consultation

Article Sample Videos In-house Doctors Key Opinion Leaders

BUSINESS OVERVIEW
Our Partners

BUSINESS OVERVIEW
OUR OFFERING
TDO Life – Lifestyle & Wellness Product

Monthly / Weekly subscription product on WAP & Smartphone App. Content will be in the form articles, slideshow,
videos & frequently asked questions. The product will enable users to ask queries to experts who will help them to
clarify their doubts and mentor them for a healthy living.

Content Genres Ask Experts Tools & Calculators

• Beauty & Elegance • Panel of certified fitness expert, • BMI/BMR calculators, Diet charts,
• Yoga & Meditation dietitians, nutritionist, Food exchange /calorie
• Fitness & Exercise psychologist, child counselors, calculators.
• Style & Grooming etc. • Mental health assessment
• Stress & Anxiety • User can ask their query which calculators for depression, stress,
• Family & Parenting will be answered by professionals anxiety etc.
• Food & Nutrition with domain expertise. TAT for
• Relationship issues answering question is 24 hrs.
• Personal Care • In Phase 2, we will add option of
Live Chat with experts.

FITNESS NUTRITION MIND

 After initial advice, user will be provided Diet & Nutrition experts will help users to • A health risk assessment is used as a
with a personalised program based on his • Assess the quality and quantity of what starting point to identify risks and then
health assessment. they eat and help them to improve their create appropriate personalised
 Every program is developed and supervised eating habits. programmes.
by experienced fitness experts. • Create a personalized diet plan based on • In case of stress as a high risk area of
 User’s progress will be monitored, and the goals. concern, our experts will recommended
program will be modified based on his/her • Help user with right information and tips counselling sessions to help user change
performance. on cooking, dining out, understanding fat, his/her behaviour, routine etc.
cholesterol, and weight loss.

OUR OFFERING
Sample Content

Sample Article: High Fiber Foods and their Benefits

Fibers are that part of the food that does not break down in the digestive tract, but passes
out whole. That is why they are also known as roughage and is found in plant based foods
particularly in grains, vegetables, and fruits. Fibers are of two kinds and are either soluble or
insoluble and both kinds are required by the body to maintain health. Soluble fibers form a
gel with water and slow down digestion that makes you feel full for longer. On the other
hand, insoluble fibers are what keeps your bowel movement regular as they work like
laxatives. Fiber is found in foods that are natural and unprocessed, rather than refined.
“Eat 21 to 38 grams of
Fiber has many health benefits and that is why it is important to include fiber in your diet. fiber per day depending
However, if you are not used to fiber in your diet then introduce it slowly or it could cause on your age and gender”

indigestion and gas. Fibers are good for overall health and help to boost the immune system Key Points of Article:
and help prevent a number of diseases.  Digestive Health
Benefits of Fiber
Digestive Health Benefits of Fiber: If bowel movements are regular, then fibers will prevent  Benefits to the Heart
both constipation and diarrhea. Regular movements flush out excessive cholesterol as well  Weight Loss
 Diabetes
as harmful toxins from the intestines which could also be carcinogenic. Fiber helps to reduce  Cancer Prevention
inflammation of the intestines, could bring relief from irritable bowel syndrome and prevent  Good for the Skin
 Some Tips
piles, ulcers, and acidity.
Benefits to the Heart: Soluble fiber is good for the heart. Fiber reduces the bad cholesterol
levels (LDL). It helps to lower blood pressure, improves the levels of good cholesterol (HDL).
Fibers reduce the risk of stroke also. These factors are good for heart heath.
OUR OFFERING
Local adaptations to meet market needs

Content / Information :

• Content created by professionals and doctors from health, fitness and wellness industry. The scientific
information provided is universal in nature and accepted globally. To meet the needs of local market -
• We plan to tie-up with local content writers, doctors and other experts.
• Translation in local language will be done keeping cultural aspect of the country in mind.

Advice/ Guidance:

• The product will have fitness, diet, nutrition and wellness advise from professionals who are certified as per
global standards. E.g. certified dieticians, nutritionists etc.
• Each advice is supported with set of disclaimers. User has to accept the terms of service which insists user to not
take the service as a replacement of any consultation. Also user is informed that the advise provided is based on
the information shared by user.
• We will tie-up with experts and professionals in the country to validate our diet plans, fitness regime, health
assessment tools etc.
• In Phase 2, we will also tie-up with specialists and experts in the region for endorsing our brand and offer direct
consultation.

OUR OFFERING
For any queries, please feel free to contact us:
 Anand Chatterjee [email protected] +91 98198 00 999
 Dr.Pooja Thakur [email protected] +91 90499 97 298

Medisurge Technologies Private Limited

120-121, Coporate Avenue, Sonawala Lane, Goregaon East, Mumbai - 400 063

THANK YOU

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