Information Systems in The Enterprise

INFORMATION
SYSTEMS IN THE
ENTERPRISE
OBJECTIVES
What are the major types of systems in a business? What role do they play? How do information systems support the major business functions?
Why should managers pay attention to business processes?
OBJECTIVES
What are the benefits and challenges of using enterprise systems? What are the benefits of using systems to support supply chain management and collaborative commerce? What are the benefits of using information systems for customer relationship management and knowledge management?
MANAGEMENT CHALLENGES
1. Integration: Different systems serve

variety of functions, connecting organizational levels difficult, costly
2. Enlarging scope of management thinking: Huge system investments,

long development time must be guided by common objectives
KEY SYSTEM APPLICATIONS IN THE ORGANIZATION
Types of Information Systems
MAJOR TYPES OF SYSTEMS IN ORGANIZATIONS
Major Types of Systems
Executive Support Systems (ESS)
Decision Support Systems (DSS)

Management Information Systems (MIS) Knowledge Work Systems (KWS) Office Systems Transaction Processing Systems (TPS)
Transaction Processing Systems (TPS):

Basic business systems that serve the operational level A computerized system that performs and records the daily routine transactions necessary to the conduct of the business
Payroll TPS
Types of TPS Systems
Knowledge Work Systems (KWS): Knowledge level Inputs: Design specs Processing: Modeling Outputs: Designs, graphics Users: Technical staff and professionals Example: Engineering work station
Management Information System (MIS): Management level Inputs: High volume data Processing: Simple models Outputs: Summary reports Users: Middle managers Example: Annual budgeting
Management Information System (MIS)
Management Information System (MIS)
Structured and semi-structured decisions Report control oriented Past and present data Internal orientation
Lengthy design process
Decision Support System (DSS): Management level Inputs: Low volume data Processing: Interactive Outputs: Decision analysis Users: Professionals, staff Example: Contract cost analysis
Decision Support System (DSS)
Decision Support System (DSS)
Executive Support System (ESS): Strategic level Inputs: Aggregate data Processing: Interactive Outputs: Projections Users: Senior managers Example: 5-year operating plan
Executive Support System (ESS)
Executive support system (ESS)
Top level management Designed to the individual Ties CEO to all levels Very expensive to keep up
Extensive support staff
INTERRELATIONSHIPS AMONG SYSTEMS
SYSTEMS FROM A FUNCTIONAL PERSPECTIVE
Sales and Marketing Systems
Major functions of systems:

Sales management, market research, promotion, pricing, new products
Major application systems:

Sales order info system, market research system, pricing system
Sales and Marketing Systems
SYSTEM
DESCRIPTION
ORGANIZATIONAL LEVEL OPERATIONAL
ORDER PROCESSING ENTER, PROCESS, TRACK ORDERS
MARKET ANALYSIS
IDENTIFY CUSTOMERS & MARKETS KNOWLEDGE
PRICING ANALYSIS
DETERMINE PRICES
MANAGEMENT
SALES TRENDS
PREPARE 5-YEAR FORECASTS
STRATEGIC
Manufacturing and Production Systems

Scheduling, purchasing, shipping, receiving, engineering, operations

Materials resource planning systems, purchase order control systems, engineering systems, quality control systems
Manufacturing and Production Systems
SYSTEM MACHINE CONTROL
DESCRIPTION CONTROL ACTIONS OF EQUIPMENT
COMPUTER-AIDED-DESIGN DESIGN NEW PRODUCTS
KNOWLEDGE
PRODUCTION PLANNING
DECIDE NUMBER, SCHEDULE OF PRODUCTS
MANAGEMENT
FACILITIES LOCATION
DECIDE WHERE TO LOCATE FACILITIES
STRATEGIC
Overview of Inventory Systems
Financing and Accounting Systems

Budgeting, general ledger, billing, cost accounting

General ledger, accounts receivable, accounts payable, budgeting, funds management systems
Financing and Accounting Systems

SYSTEM DESCRIPTION ORGANIZATIONAL LEVEL OPERATIONAL
ACCOUNTS RECEIVABLE TRACK MONEY OWED TO FIRM
PORTFOLIO ANALYSIS
DESIGN FIRM'S INVESTMENTS
KNOWLEDGE
BUDGETING
PREPARE SHORT TERM BUDGETS MANAGEMENT
PROFIT PLANNING
PLAN LONG-TERM PROFITS
STRATEGIC
Human Resource Systems

Personnel records, benefits, compensation, labor relations, training

Payroll, employee records, benefit systems, career path systems, personnel training systems
SYSTEM TRAINING & DEVELOPMENT
DESCRIPTION TRACK TRAINING, SKILLS, APPRAISALS
CAREER PATHING
DESIGN EMPLOYEE CAREER PATHS
KNOWLEDGE
COMPENSATION ANALYSIS
MONITOR WAGES, SALARIES, BENEFITS
MANAGEMENT
HUMAN RESOURCES PLANNING PLAN LONG-TERM LABOR FORCE NEEDS
STRATEGIC
ENTERPRISE APPLICATIONS
Business Processes and Information Systems
Business processes
Manner in which work is organized, coordinated, and focused to produce a valuable product or service Concrete work flows of material, information, and knowledgesets of activities
Unique ways to coordinate work, information, and knowledge Ways in which management chooses to coordinate work
Information systems help organizations

Achieve great efficiencies by automating parts of processes Rethink and streamline processes
Examples of Business Processes
Manufacturing and production:

Assembling product, checking quality, producing bills of materials
Sales and marketing: Identifying

customers, creating customer awareness, selling
Examples of Business Processes
Finance and accounting: Paying

creditors, creating financial statements, managing cash accounts
Human Resources: Hiring employees,

evaluating performance, enrolling employees in benefits plans
Cross-Functional Business Processes

Transcend boundary between sales, marketing, manufacturing, and research and development Group employees from different functional specialties to a complete piece of work
Example: Order Fulfillment Process
The Order Fulfillment Process
Enterprise Applications Enterprise systems Supply chain management systems Customer relationship management systems Knowledge management systems
Traditional View of the Systems
Within the business: There are functions,

each having its uses of information systems
Outside the organizations boundaries:

There are customers and vendors
Functions tend to work in isolation
Traditional View of the Systems
Enterprise Systems
Benefits of Enterprise Systems
Firm structure and organization: One

organization
Management: Firm-wide knowledgebased management processes
Technology: Unified platform
Business: More efficient operations and

customer-driven business processes
Challenges of Enterprise Systems
Difficult to build: Require fundamental

changes in the way the business operates
Technology: Require complex pieces of

software and large investments of time, money, and expertise
Centralized organizational coordination and decision making:

Not the best way for the firms to operate
Supply Chain Management (SCM)

Close linkage and coordination of activities involved in buying, making, and moving a product
Integrates supplier, manufacturer, distributor, and customer logistics time
Reduces time, redundant effort, and inventory costs
Supply Chain
Network of organizations and business processes Helps in procurement of materials, transformation of raw materials into intermediate and finished products
Limitations:
Inefficiencies can waste as much as 25% of companys operating costs Bullwhip Effect: Information about the demand for the product gets distorted as it passes from one entity to next
Supply Chain Management
Figure 2-15
Helps in distribution of the finished products to customers Includes reverse logistics - returned items flow in the reverse direction from the buyer back to the seller
How Information Systems Facilitate Supply Chain Management
Decide when, what to produce, store, move Rapidly communicate orders Communicate orders, track order status Check inventory availability, monitor levels Track shipments Plan production based on actual demand Rapidly communicate product design change Provide product specifications Share information about defect rates, returns
Supply chain planning system: Enables

firm to generate forecasts for a product and to develop sourcing and a manufacturing plan for the product
Supply chain execution system:

Manages flow of products through distribution centers and warehouses
Collaborative Commerce
Uses digital technologies to enable multiple organizations to collaboratively design, develop, build, move, and manage products Increases efficiencies in reducing product design life cycles, minimizing excess inventory, forecasting demand, and keeping partners and customers informed
Collaborative Commerce
Figure 2-16
Industrial Networks
Private Industrial Networks

Web-enabled networks Link systems of multiple firms in an industry Coordinate transorganizational business processes
Customer Relationship Management (CRM)

Manages all ways used by firms to deal with existing and potential new customers Business and Technology discipline Uses information system to coordinate entire business processes of a firm
Provides end-to-end customer care Provides a unified view of customer across the company Consolidates customer data from multiple sources and provides analytical tools for answering questions
Figure 2-17
Knowledge Management Systems Creating knowledge Discovering and codifying knowledge Sharing knowledge Distributing knowledge
INFORMATION
SYSTEMS IN THE
ENTERPRISE

Information Systems in The Enterprise

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INFORMATION

Why should managers pay attention to business processes?

1. Integration: Different systems serve

2. Enlarging scope of management thinking: Huge system investments,

KEY SYSTEM APPLICATIONS IN THE ORGANIZATION

Types of Information Systems

MAJOR TYPES OF SYSTEMS IN ORGANIZATIONS

Major Types of Systems

Executive Support Systems (ESS)

Decision Support Systems (DSS)

MAJOR TYPES OF SYSTEMS IN ORGANIZATIONS

MAJOR TYPES OF SYSTEMS IN ORGANIZATIONS

Transaction Processing Systems (TPS):

MAJOR TYPES OF SYSTEMS IN ORGANIZATIONS

MAJOR TYPES OF SYSTEMS IN ORGANIZATIONS

Types of TPS Systems

MAJOR TYPES OF SYSTEMS IN ORGANIZATIONS

MAJOR TYPES OF SYSTEMS IN ORGANIZATIONS

MAJOR TYPES OF SYSTEMS IN ORGANIZATIONS

Management Information System (MIS)

MAJOR TYPES OF SYSTEMS IN ORGANIZATIONS

Management Information System (MIS)

Lengthy design process

MAJOR TYPES OF SYSTEMS IN ORGANIZATIONS

MAJOR TYPES OF SYSTEMS IN ORGANIZATIONS

Decision Support System (DSS)

MAJOR TYPES OF SYSTEMS IN ORGANIZATIONS

Decision Support System (DSS)

MAJOR TYPES OF SYSTEMS IN ORGANIZATIONS

MAJOR TYPES OF SYSTEMS IN ORGANIZATIONS

Executive Support System (ESS)

MAJOR TYPES OF SYSTEMS IN ORGANIZATIONS

Executive support system (ESS)

Extensive support staff

INTERRELATIONSHIPS AMONG SYSTEMS

SYSTEMS FROM A FUNCTIONAL PERSPECTIVE

Sales and Marketing Systems

Major functions of systems:

Major application systems:

SYSTEMS FROM A FUNCTIONAL PERSPECTIVE

Sales and Marketing Systems

ORGANIZATIONAL LEVEL OPERATIONAL

ORDER PROCESSING ENTER, PROCESS, TRACK ORDERS

IDENTIFY CUSTOMERS & MARKETS KNOWLEDGE

PREPARE 5-YEAR FORECASTS

SYSTEMS FROM A FUNCTIONAL PERSPECTIVE

Manufacturing and Production Systems

Major functions of systems:

Major application systems:

SYSTEMS FROM A FUNCTIONAL PERSPECTIVE

Manufacturing and Production Systems

SYSTEM MACHINE CONTROL

DESCRIPTION CONTROL ACTIONS OF EQUIPMENT

ORGANIZATIONAL LEVEL OPERATIONAL

COMPUTER-AIDED-DESIGN DESIGN NEW PRODUCTS

DECIDE NUMBER, SCHEDULE OF PRODUCTS

DECIDE WHERE TO LOCATE FACILITIES

SYSTEMS FROM A FUNCTIONAL PERSPECTIVE

Overview of Inventory Systems