Macro Perspective in Tourism and Hospitality

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THE

RELATIONSHIP
OF TOURISM
AND
HOSPITALITY
The Tourism and Hospitality
industries strongly affect one
another. Several associations
and industry leaders consider
the combined industries of
tourism and hospitality as one
large industry. The components
of this large industry include:
(1) food and beverage services,
(2) lodging services,
(3) recreation services, and
(4) travel-related (tourism)
CATERING AND
BANQUETS, FOOD
AND BEVERAGES
SERVICE WITH AIRLINE INDUSTRY,
OTHER BUSINESS, FOOD
TRANSPORTATION MARITIME
RESTAURANTS SERVICE INDUSTRY
SEPARATE FROM INDUSTRY, GROUND
INDUSTRY
OTHER BUSINESS, TRANSPORTATION
COMPONENTS
BEVERAGE INDUSTRY
ESTABLISHMENT,
INSTITUTIONS,
CLUBS

RECREATION,
HOSPITALITY
SPORTS, AND TRAVEL AND
INDUSTRY ENTERTAINMENT TOURISM
COMPONENT
CLUBS,
INSTITUTIONS,
HOTELS/MOTEL
S, RESORTS,
CONVENTION
HOTELS TRAVEL AND
LODGING TOURISM
INDUSTRY THE TOURISM AND HOSPITALITY TOUR
OPERATORS
COMPONENT
NETWORK INDUSTRY
The Food The public looks for
and food and beverage
Beverage services
everywhere – in
Componen hotels, motels,
t airlines, airports,
cruise ship trains
and shopping malls.
There must be food
service available to
them for breakfast,
lunch and dinner,
The Lodging
Component
Lodging involves
providing overnight or
even long-term services
to guest. For many
people, lodging is a
place to sleep. For others
lodging facilities not only
provide beds but also
entertainment and
Parador - old spanish
monastery or castle that
was converted to a hotel;
pension pr pensione a
french or italian home in
which guest are provided
with a room and board.

Chateau - French castle or


elegant country home used
as a hotel
Ryokan - a
Japanese inn
which a
traditional
customs are
observed
Hostel - a lodging
facility in which
inexpensive
accommodations are
provided to students
and guests on a
nonprofit basis
Recreation and
Entertainment Component
Entertainment
originated from
the traditional
duties of a host
to entertain his
or her guest,
whether they are
neighbours or
travellers from
Travel and Tourism
ComponentTravel and Tourism are
used together as an
umbrella term to refer
those businesses that
provide primary services
to travelers. These
include not only food
and beverage services,
lodging services
recreation and
entertainment services,
but also transportation
services, and the
main purpose of
Transportation
transportation is to
make it possible for
people to go from one
place to another
Travel
Agencies
& Tour
Operators
Travel agencies and
tour operators are
modern additions to
the travel and
tourism world. Both
have become
important in the
survival of many
businesses in the
Professor
Walter
Hunziker
“Sum of the phenomena
and relationships arising
from travel and stay
nonresidents, insofar as
they do not lead to
permanent residence and
are not connected to any
earning activity”
The definition of the tourism
society in
Britain - tourism is the
temporary short-term
movement of people to
destinations outside the
places where they normally
live and work and their
activities during their stay at
these destinations
Cardiff - tourism may de
defines in terms of particular
activities selected by choice
and undertaken outside the
Burkart and Medlik (1997)
• Tourism is a combination of
phenomena and relationship
• The dynamic element or the
“Journey” and the static element
or the “stay”
• The journey and the stay to-and-
fro destinations outside the place
of residence and work
• The movement to destination is
temporary and short-term, with
the intention to return within a
few days, weeks, or months
• Destinations are visited for
purposes not connected with paid
work, that is not to be employed
and not for business or vocational
DEFINITION OF
HOSPITALITY
The word “hospitality” is derived from the latin
word hospitare, which means “to receive as a
guest” This phrase implies that a host is prepared
to meet a guest’s basic requirements while the
guest is away from home.
Several related words come
from the same Latin root
including hospital, hospice
and hostel. The principal
meaning is a host who
receives, welcomes and
cater the needs of people
who are temporary away
MEANING OF
TOURIST
The League of nation (1937)
defined “tourist” as follows
• “A tourist is a person who
visits country other than that
in which he or she usually
resides for a period of at
least 24 hrs.”
• In 1963, a united nations
conference on international
Travel and Tourism
recommended a new
definition of a “visitor” as
“any person visiting a
country other than that or
2 CLASSES OF
VISITORS
TOURIST
Temporary visitors
staying at least 24 hours,
whose purpose could be
classified as.
• Leisure, such as
recreation, Holiday,
Health, Study,
Religion, or sport:
• Business
• Family
• Mission and
• Meeting
EXCURSIONI
STS
Temporary visitors
staying less than 24
hours in the
destination and not
making an
overnight stay,
including cruise
travelers, but
excluding travelers
in transit
ELEMENTS OF
TRAVEL
4 BASIC ELEMENTS
HAVE BEEN USED
AS CRITERIA FOR
DEFINING
TRAVELERS AND/OR
TOURIST
• Distance
• Length of stay at
the destination
• Residence of the
traveler and
• Purpose of travel
DISTANCE
• Distance is the difference between
local travel or travelling within a
persons home community and
nonlocal travel or travelling away
from home. It excludes commuting
to and from work and change in
residence
• A measure that has been distinguish
travel away from home is the
distance traveled on a trip. A trip is
defined as “each time a person goes
to a place at least 100 miles away
from home and returns”
LENGTH OF STAY
AT THE
DESTINATION
Criteria for defining travelers is the
length of stay at a destination. The
definition of tourists and
excursionist as proposed by the
WTO is largely based on length of
stay. Tourist are temporary visitors
who make at least one overnight
stay, while excursionist are
temporary visitors who do not stay
overnight in the country that they
RESIDENCE OF
THE TRAVELER
The residence or origin of
the traveler is the third
basic element of travel. For
business and research
purposes, it is important to
know where people live.
PURPOSE OF
TRAVEL
The fourth basic element is
the purpose of travel. It can
be divided into seven (7)
PURPOSE OF
• TRAVEL
Visiting Friends and relatives
• Conventions, seminar, and meeting
• Business
• Outdoor recreation- hunting, fishing,
boating, and camping
• Entertainment- sightseeing, theater,
and sport
• Personal- family, medical, funeral,
wedding
• others
THE NATURE OF TOUR
To analyze the nature of a tour
systematically , it will be helpful to
understand the difference between
DOMESTIC and INTERNATIONAL tourism,
as well as independent and package
tour.
DOMESTIC
TOURISM
It refers to travel taken
exclusively within the
national boundaries of the
traveler’s country. People
find it easy to do so because
there are NO LANGUAGE,
CURRENCY, nor
DOCUMENTATION barrier.
INTERNATIONAL
TOURISM
Involves the movement of
people across international
boundaries.
It is more difficult to travel
outside one’s country because
the country visited has a
different language, currency
and documentation
requirements, such as
passports, visas, and other
conditions of entry to be met by
PACKAGE
TOUR/INCLUSIVE
TOUR
Is an arrangement in which
transport and accommodation is
bought by the tourist at an all-
inclusive price and the price of the
individual elements cannot be
determined by the tourist.
TOUR OPERATOR
Organizes the package tour purchases
transport and hotel accommodation id
advance
Usually obtaining these at lower price
because he or she is buying them in bulk
He or she then sells the tour individually to
tourists direct or through travel agents.
INDEPENDENT TOUR
• Is an arrangement in which the tourist
buys these facilities separately,
• Either making reservation in advance
through a travel agent or en route during
his or her tour.
INDEPENDENT INCLUSIVE
TOUR (IIT)
Is one in which the tourist travels to his or her
destination individually
GROUP INCLUSIVE TOUR
(GIT)
He or she travels in the company of the other tourist.
Tourist Product

TOURIST PRODUCT CONSIST OF WHAT THE TOURIST BUY.


It is a combination of what the tourist does at the
destination and the service he or she uses his or her
stay.
CHARACTERISTIC OF
TOURIST PRODUCT
SERVICE
• It is an intangible item.
• The purchase of a package
tour involves a high degree of
trust on the part of the buyer.
CHARACTERISTIC OF
TOURIST PRODUCT
LARGELY PSYCHOLOGICAL IN ITS ATTRACTION

• It is an intangible item.
• The purchase of a package
tour involves a high degree of
trust on the part of the buyer.
CHARACTERISTIC OF
TOURIST PRODUCT
TENDS TO VARY IN STANDARD AND QUALITY
OVER TIME

• A package tour cannot be


consistently of equal
Ex. A bumpy flight can change an
enjoyable experience into a nightmare
CHARACTERISTIC OF
TOURIST PRODUCT
FIXED
The number of hotel rooms available
at a particular resort cannot be
changed to meet the changing
demands of tourist during particular
season.
THE TOURIST DESTINATION
• It is a geographical unit where the
tourist visits and stays

The success of a tourist destination


depends upon the interrelationship of three
basic factors
• Attraction
• Amenities or facilities
• Accessibilities
ATTRACTION
• May be site or attractions.
• A SITE ATTRACTION is one in
which the destination itself has
appeal
While EVEN ATTRACTION is one in
which tourist attraction drawn to
the destination solely because of
what is taking place there.

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