Locus of Control
Locus of Control
Locus of Control
OF
CONTROL
LOCUS OF CONTROL: DEFINITION AND IT’S TYPES
Definition
Locus of control is what an individual believes causes his or her
experiences, and the factors to which that person attributes their
successes or failures. Julian B. Rotter (1966) first defined locus of
control as a person’s perception of his or her control over events and
outcomes in their environment.
Within psychology, Locus of Control is considered to be an important
aspect of personality. The concept was developed originally Julian Rotter
in the 1950s (Rotter, 1966). Locus of Control refers to an individual’s
perception about the underlying main causes of events in his/her life.
TYPES OF LOCUS OF CONTROL
(INTERNAL VS EXTERNAL)
TYPES OF LOCUS OF
CONTROL EXPLANATION
• High Internal Locus of • You have very strong belief that you
can take actions that will influence
Control
your outcomes.
• Weak Internal Locus of • You generally think that your
Control individual actions can affect
your outcomes.
• Weak External Locus of • You generally think that
Control constraints outside of your
control have a high impact
on your outcomes.
• High External Locus of • You have a very strong belief
Control that fate, destiny, bias,
discrimination, and so on,
will determine your
EFFECTIVE WAYS TO ENHANCE YOUR INTERNAL
LOCUS OF CONTROL
Introduction
The world of entrepreneurship is full of challenges,
risks, and uncertainties. To succeed as an entrepreneur,
one needs to have a unique set of skills and qualities.
Among these, the need for achievement stands out as
one of the most important. The need for achievement is
a psychological concept that describes an individual’s
desire to excel, set challenging goals, and accomplish
them.
What is the Need for Achievement?
The need for achievement is a fundamental human motivation
that drives individuals to set challenging goals and work hard
to accomplish them. People with a high need for achievement
tend to be self-motivated, proactive, and persistent in their
pursuit of success. They take calculated risks, overcome
obstacles, and constantly strive to improve themselves and
their businesses.
Entrepreneurship and the Need for Achievement
Entrepreneurship is all about taking risks, identifying
opportunities, and creating value. To be successful in
this field, entrepreneurs need to have a high need for
achievement. They must be driven by the desire to
excel, set ambitious goals, and accomplish them
despite the challenges and setbacks that they may
encounter.
Why is the Need for Achievement Crucial for
Entrepreneurs?
1. It drives them to set ambitious goals and work tirelessly to
achieve them.
2. The need for achievement helps entrepreneurs develop
resilience and grit.
3. The need for achievement helps entrepreneurs stay focused
and disciplined.
How to Develop the Need for Achievement as an Entrepreneur
The need for achievement is not something that is fixed or
immutable. It can be developed and cultivated over time through
deliberate practice and self-reflection. Here are some ways
entrepreneurs can develop their need for achievement:
1. Set ambitious goals: The first step to developing the need for
achievement is to set ambitious goals that challenge you and push
you out of your comfort zone.
2. Track your progress: Once you have set your goals, it is important
to track your progress towards them.
3. Develop a growth mindset: A growth mindset is the belief that
one’s abilities can be developed through hard work, dedication, and
perseverance.
“There is power in knowing what you
want and doing what you can to actually
make things happen.”
THANK YOU!