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    Informative and Persuasive Communication

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    Kenneth lloyd Buletic

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    © All Rights Reserved
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    Informative and Persuasive Communication

    Uploaded by

    Kenneth lloyd Buletic
    2 views14 pages

    Copyright

    © © All Rights Reserved

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    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    2 views14 pages

    Informative and Persuasive Communication

    Uploaded by

    Kenneth lloyd Buletic

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 14

    PURPOSIVE COMMUNICATION

    PREFINAL

    INFORMATIVE AND
    PERSUASIVE
    COMMUNICATION
    INFORMATIVE COMMUNICATION
    - is a written or spoken communication that conveys knowledge
    or ideas to audience in order to develop understanding about a
    specific topic.
    - its purpose is to promote understanding, stimulate thinking, and
    explain ideas.
    - it can illustrate, define, describe, and instruct the audience
    about a topic.
    INFORMATIVE COMMUNICATION

    “Informative communication focuses on dealing


    with objects or things seen and experienced in the
    world, process or patterns of action. “
    ADVANTAGES OF INFORMATIVE COMMUNICATION;

    1. Offers you to utilize your researching, writing,


    organizing, and speaking skills.
    2. Allows you to provide thought-provoking,
    valuable and unique information to your audience.
    TIPS FOR INFORMATIVE COMMUNICATION

    1. Analyze the audience.


    2. Use appropriate language.
    3. Explain the importance of the topic.
    4. Express interest in the subject material.
    5. Show, don’t tell.
    6. Be specific.
    FOUR PRIMARY METHODS OF INFORMING:

    1. DEFINITION
    2. DESCRIPTION
    3. DEMONSTRATION
    4. EXPLANATION
    FOUR PRIMARY METHODS OF INFORMING:

     Informing through definition entails defining concepts


    clearly and concisely using synonyms and antonyms, use
    or function, example, or explanation.
    Informing through description entails creating detailed
    verbal pictures for your audience.
    FOUR PRIMARY METHODS OF INFORMING:

    Informing through demonstration entails sharing verbal


    directions about how to do something while also
    physically demonstrating the steps.
    Informing through explanation entails sharing how
    something works, how something came to be, or why
    something happened.
    PERSUASIVE COMMUNICATION
    Persuasion simply means trying to influence the way
    someone thinks or behaves.
    Persuasive communication is a kind of message attempts
    to influence the audience to adopt the communicator’s
    strong perspective on a specific topic and to act upon that
    belief.
    PERSUASIVE COMMUNICATION
    A persuasive communication involves: pathos, ethos, and logos
    1. Pathos – to appeal to the feelings and emotions of the
    audience or to show empathy
    2. Ethos – to show the character of the speaker as credible and
    worth listening to
    3. Logos – to demonstrate the extent of knowledge of the
    speaker that the audience believe him or her to be well-
    informed about the topic.
    PERSUASIVE COMMUNICATION

    Every persuasive communication expresses a


    particular proposition.
    A proposition is a statement or assertion that
    expresses a judgement or opinion.
    EXAMPLES OF PROPOSITION
    1. Proposition of Fact
    “GMA is a better media network than ABS-
    CBN.”
    2. Proposition of Value
    “Gay marriage is immoral.”
    3. Proposition of Policy
    “The Philippine government should legalize
    medical marijuana.”
    MONROE’S MOTIVATED SEQUENCE

    Monroe’s Motivated Sequence can help you achieve your “call to action” goal in your persuasive communication.
    Step 1: Attention
    Step 2: Need
    Step 3: Satisfaction
    Step 4: Visualization
    Step 5: Action
    MONROE’S MOTIVATED SEQUENCE
    Step 1: Attention
    Step 2: Need
    Step 3: Satisfaction
    Step 4: Visualization
    Step 5: Action
    Monroe’s Motivated Sequence can help you achieve your “call to action” goal in your
    persuasive communication.

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