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PVR Pictures is now PVR INOX Pictures post

merger with Inox Leisure


PVR-INOX MERGER

● Leading multiplex operator PVR Pictures have been renamed as PVR INOX Pictures following a
merger between PVR and Inox Leisure. This comes days after the multiplex chain operator announced
that it will shut down some of the cinema screens due to accelerated depreciation on cinemas proposed
to be shutdown.
● PVR Pictures and Inox Leisure as a merged entity is operating 361 cinemas with 1,689 screens across
115 cities till the end of FY23 in India and Sri Lanka.
● The operator had also said that it has added 168 screens in FY’23 between PVR (97 screens) and INOX
(71 screens) and 79 screens added in Q4 FY’23 between PVR (53 screens) and INOX (26 screens).
USPs of PVR Cinemas

1. Wide Network of Cinemas: PVR has an extensive network of cinemas across India, making it
one of the largest cinema chains in the country.
2. PVR Director's Cut: PVR Director's Cut is a premium offering by PVR, providing a luxurious and
exclusive cinematic experience.
3. Enhanced Audio-Visual Experience: They use advanced projection systems and surround sound
technology to ensure that viewers get an immersive and superior movie-watching experience.
4. Innovative Programming: PVR often curates innovative programming for its audience. This
includes screening critically acclaimed films, independent movies, international films, and
exclusive previews, catering to diverse tastes and preferences.
5. PVR Privilege: PVR Privilege is the loyalty program offered by PVR. It allows members to earn
points on their ticket purchases and concessions, which can be redeemed for free movie tickets,
food and beverages, and other benefits.
USPs of INOX

1. State-of-the-art facilities: This includes high-quality digital projection, immersive surround


sound systems, comfortable seating, and spacious auditoriums, enhancing the overall
movie-watching experience.
2. Extensive movie selection: INOX showcases a diverse selection of movies, including the
latest Hollywood blockbusters, popular Bollywood releases, regional films, and
international films.
3. Inox Insignia: Inox Insignia is a luxury offering by INOX, which aims to provide an ultra-
premium cinema experience.
4. Special events and promotions: These events may include advance screenings, movie
marathons, meet-and-greet sessions with celebrities, themed movie nights, and
collaborations with film festivals.
5. Inox Mobile App and loyalty programs: INOX has a user-friendly mobile app that allows
customers to book tickets, access show timings, and avail of exclusive deals and offers.
Benefits of the Merger between Inox and PVR
1. Increased Market Dominance: A merger between INOX and PVR could create a cinema
giant with an even more extensive network of theaters, leading to increased market dominance
in the Indian cinema exhibition industry.
2. Operational Synergies: The merger could result in operational synergies, leading to cost
savings through streamlined operations, shared resources, and economies of scale.
3. Enhanced Customer Experience: Customers may benefit from a wider range of movie
options, better amenities, and improved technology in theaters.
4. Expanded Geographical Presence: A merger could allow them to expand their geographical
reach further, reaching more Tier 2 and Tier 3 cities and tapping into untapped markets.
5. Improved Financial Performance: A merger could potentially lead to improved financial
performance, which could benefit both shareholders and stakeholders. The combined entity
might be better positioned to invest in new technologies, infrastructure, and content acquisition.

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