(Task 3 Resource) 3 Slide Presentation
(Task 3 Resource) 3 Slide Presentation
(Task 3 Resource) 3 Slide Presentation
● Leading multiplex operator PVR Pictures have been renamed as PVR INOX Pictures following a
merger between PVR and Inox Leisure. This comes days after the multiplex chain operator announced
that it will shut down some of the cinema screens due to accelerated depreciation on cinemas proposed
to be shutdown.
● PVR Pictures and Inox Leisure as a merged entity is operating 361 cinemas with 1,689 screens across
115 cities till the end of FY23 in India and Sri Lanka.
● The operator had also said that it has added 168 screens in FY’23 between PVR (97 screens) and INOX
(71 screens) and 79 screens added in Q4 FY’23 between PVR (53 screens) and INOX (26 screens).
USPs of PVR Cinemas
1. Wide Network of Cinemas: PVR has an extensive network of cinemas across India, making it
one of the largest cinema chains in the country.
2. PVR Director's Cut: PVR Director's Cut is a premium offering by PVR, providing a luxurious and
exclusive cinematic experience.
3. Enhanced Audio-Visual Experience: They use advanced projection systems and surround sound
technology to ensure that viewers get an immersive and superior movie-watching experience.
4. Innovative Programming: PVR often curates innovative programming for its audience. This
includes screening critically acclaimed films, independent movies, international films, and
exclusive previews, catering to diverse tastes and preferences.
5. PVR Privilege: PVR Privilege is the loyalty program offered by PVR. It allows members to earn
points on their ticket purchases and concessions, which can be redeemed for free movie tickets,
food and beverages, and other benefits.
USPs of INOX