Arowwai Industries By Group 1

STRATEGY DECK
STRATEGIES FOR GROWTH AND INNOVATION
Arowwai Industries Agenda

TABLE OF CONTENT
01 INTRODUCTI ON 06 TREND REPORT STATISTIC

OUR VI SION AND OUR MISSION PROBLEMS AND PROPOSED

02 07 SOLUTIONS

03 INDUSTRY ANALYSIS 08 WHERE WE ARE HEADED

04 SW OT ANALYSIS 09 STRATEGIC PLAN

KEY PERFORMANCE INDICATOR

05 STATISTIC 10
Arowwai Industries Introduction

INTRODUCTION
OVERVIEW OF THE COMPANY

We l c o me t o Aro wwa i In d u st ri e s, a p i o n e e ri n g fo rc e i n t h e re a l m o f t h e fu rn i t u re i n d u st ry, wh e re o u r g ro wt h mi ssi o n d ri v e s u s

fo rwa rd wi t h u n wa v e ri n g d e d i c a t i o n . Si n c e o u r e st a b l i sh me n t i n 2 0 1 5 , we ' v e b e e n a t t h e fo re fro n t o f i n n o v a t i o n , p u sh i n g
b o u n d a ri e s a n d sh a p i n g t h e l a n d sc a p e o f t h e fu rn i t u re i n d u st ry.

Gu i d e d b y o u r c o re v a l u e s, we c o n t i n u o u sl y
st ri v e fo r e x c e l l e n c e , fo c u si n g o n ma rk e t
e x p a n si o n , p ro d u c t / se rv i c e innovation,
o p e ra t i o n a l e ffi c i e n c y, and talent
d e v e l o p me n t . Wi t h a st ro n g ma rk e t p re se n c e
i n Ja k a rt a , a c u st o me r-c e n t ri c a p p ro a c h , a n d
a c o mmi t me n t t o su st a i n a b i l i t y, Aro wwa i
In d u st ri e s i s p o i se d fo r su st a i n e d g ro wt h a n d
su c c e ss.
Arowwai Industries Vision & Mission

OUR VISION

At o u r fu rn i t u re c o mp a n y, we e n v i si o n c re a t i n g l i v i n g sp a c e s
t h a t i n sp i re a n d e l e v a t e t h e h u ma n e x p e ri e n c e . We a sp i re t o
b e p i o n e e rs i n t h e fu rn i t u re i n d u st ry, se t t i n g n e w st a n d a rd s o f
e x c e l l e n c e i n d e si g n , c ra ft sma n sh i p , a n d su st a i n a b i l i t y. Ou r
v i si o n i s t o c ra ft fu rn i t u re t h a t t ra n sc e n d s me re fu n c t i o n a l i t y,
b e c o mi n g c h e ri sh e d p i e c e s t h a t e v o k e e mo t i o n a n d fo st e r
c o n n e c t i o n s i n h o me s a n d wo rk p l a c e s wo rl d wi d e .

OUR MISSION

Ou r mi ssi o n i s t o d e si g n a n d ma n u fa c t u re e x c e p t i o n a l
fu rn i t u re t h a t e n ri c h e s l i v e s, t ra n sc e n d s fu n c t i o n a l i t y, a n d
e mb o d i e s e n d u ri n g q u a l i t y. T h ro u g h innovation and
su st a i n a b i l i t y, we e x c e e d e x p e c t a t i o n s, wh i l e mi n i mi z i n g o u r
e c o l o g i c a l fo o t p ri n t fo r a b e t t e r t o mo rro w.
Arowwai Industries Break Slide

WHERE WE
ARE NOW
We lc om e to ou r a na ly s is p r es e ntatio n. I t' s a ple a s u r e to ha ve y ou a ll he r e a s w e de lv e in to the ins igh ts a nd f ind in gs
th a t w ill gu ide our s tr a te g ic de c is io ns m oving f or w ar d
Arowwai Industries Analysis

INDUSTRY ANALYSIS

Market Competition and Innovation Supply Chain and

Trends Sustainability
Th e fu rn i t u re i n d u st ry se e s g ro wi n g C o mp a n i e s v i e fo r ma rk e t sh a re Challenges like ra w ma t e ri a l
d e ma n d fo r e c o -fri e n d l y a n d sp a c e - t h ro u g h innovative d e si g n s, sh o rt a g e s a re a d d re sse d t h ro u g h
sa v i n g so l u t i o n s, d ri v e n by c u st o mi z a t i o n o p t i o n s, and su st a i n a b l e p ra c t i c e s, su c h a s u si n g
u rb a n i z a t i o n and online re t a i l ' s c o l l a b o ra t i o n s wi t h d e si g n e rs a n d re n e wa b l e ma t e ri a l s a n d re d u c i n g
e x p a n si o n . i n fl u e n c e rs. wa st e , to me e t e c o -c o n sc i o u s
c o n su me r d e ma n d s a n d e n su re b ra n d
re p u t a t i o n .
Arowwai Industries S.W.O.T

Strengths Weakness
S • Qu al i t y craft sman sh i p , a rep u t at i o n fo r
h i g h - q u al i t y craf t sman sh i p , u t i l i zi n g
W • L o g i st i cal ch al l en g es, co mp lex lo g i st i cs
an d t r an sp o rt at io n req u i remen t s,
sk i l l ed art i san s an d su p eri o r mat er i al s t o p ar t i cu l arl y fo r b u lk y o r frag i l e fu rn i t u re
p r o d u ce d u rab l e an d l o n g -l ast i n g i t ems, can l ead t o d el i v ery d el ay s,
fu rn i t u re p ro d u ct s. d amag es, o r i n creased o p erat i o n al co st s.
• Green P ract i ces, co mmi t t ed t o eco -
fri en d l y mat eri al s an d su st ai n ab i l i t y.

Opportunities Threats
O • On l i n e sal es g ro wt h , ex p an d i n g t h e
co mp an y ' s o n l i n e p resen ce p resen t s a
T • A si g n i fi can t th reat to t h e fu rn i t u re
i n d u st ry i s an eco n o mi c d o wn tu rn .
si g n i f i can t o p p o rt u n i t y. B y i mp r o v i n g t h e Du r i n g p eri o d s o f eco n o mic i n st ab i l i t y o r
web si t e an d i n v est i n g i n o n l i n e recessi o n , co n su mers may p o stp o n e o r
ad v ert i si n g , t h e co mp an y can reach mo re red u ce d i screti o n ary sp en d in g o n n o n -
cu st o mer s an d i n crease sal es. essen t i al i t ems su ch as fu rn i tu re.
Arowwai Industries Statistic

Fro m t h i s a n a l y si s, we d i sc e rn p a t t e rn s a n d a n o ma l i e s,

STATISTIC i d e n t i fy i n g t o p -p e rfo rmi n g p ro d u c t s d ri v i n g re v e n u e g ro wt h

a n d a re a s wh e re a d j u st me n t s ma y b e n e c e ssa ry t o o p t i mi z e
sa l e s.
In re v i e wi n g t h e mo n t h l y p ro d u c t sa l e s st a t i st i c s o f o u r
c o mp a n y, we o b se rv e a d y n a mi c l a n d sc a p e c h a ra c t e ri z e d b y
fl u c t u a t i o n s a n d t re n d s re fl e c t i v e o f c o n su me r b e h a v i o r a n d
ma rk e t d y n a mi c s. T h ro u g h o u t t h e p a st mo n t h s, we ' v e
me t i c u l o u sl y t ra c k e d t h e p e rfo rma n c e o f o u r d i v e rse p ro d u c t
o ffe ri n g s, a n a l y z i n g sa l e s v o l u me s, re v e n u e g e n e ra t i o n , a n d
p ro d u c t -sp e c i fi c me t ri c s t o g l e a n i n si g h t s i n t o o u r
p e rfo rma n c e .
Arowwai Industries Statistic

TREND REPORT STATISTIC

Lo o k i n g a t o u r sa l e s d a t a , we se e h o w o u r p ro d u c t s a re d o i n g e a c h mo n t h . We t ra c k t h i n g s l i k e h o w mu c h we se l l a n d wh i c h
p ro d u c t s a re t h e mo st p o p u l a r. T h i s h e l p s u s u n d e rst a n d wh a t o u r c u st o me rs l i k e a n d wh e re we c a n i mp ro v e . B y k e e p i n g a n e y e
o n t h e se n u mb e rs, we c a n ma k e sma rt d e c i si o n s a b o u t t h i n g s l i k e h o w mu c h i n v e n t o ry t o k e e p a n d wh a t p ro d u c t s t o fo c u s o n .

CUSTOMIZATION AND PERSONALIZATION MULTIFUNCTIONAL DESIGNS

Arowwai Industries Problems and Proposed

PROBLEMS AND PROPOSED

SOLUTIONS
PROBLEMS Supply chain issues Environmental impact Quality Control Problems

Fi n d o t h e r su p p l i e rs, l o o k Use fri e n d l i e r me t h o d s, u se C h e c k q u a l i t y b e t t e r, ma k e

fo r n e w p l a c e s t o b u y ma t e ri a l s a n d wa y s o f su re e a c h p i e c e o f fu rn i t u re
ma t e ri a l s fro m i n c a se t h e re wo rk i n g t h a t d o n ' t h u rt t h e i s ma d e we l l b e fo re i t ' s
a re p ro b l e ms wi t h the e n v i ro n me n t a s mu c h , t o se n t o u t . If t h e re a re
SOLUTIONS c u rre n t o n e s. k e e p t h e c o mp a n y l o o k i n g p ro b l e ms, fi x t h e m fa st a n d
g o o d a n d a t t ra c t c u st o me rs l e a rn h o w t o st o p t h e m
wh o c a re about the fro m h a p p e n i n g a g a i n .
e n v i ro n me n t .
Arowwai Industries Headed

Goals
WHERE • In c re a se ma rk e t sh a re , e x p a n d o u r
p re se n c e i n e x i st i n g ma rk e t s a n d

WE ARE e n t e r n e w ma rk e t s t o c a p t u re a
l a rg e r sh a re o f t h e fu rn i t u re
i n d u st ry.

HEADED • Enhance
i mp ro v e
t h ro u g h
c u st o me r
c u st o me r
p e rso n a l i z e d
sa t i sfa c t i o n ,
e x p e ri e n c e
se rv i c e ,
Objectives e ffi c i e n t o rd e r fu l fi l l me n t , a n d
re sp o n si v e su p p o rt t o fo st e r l o y a l t y
• Gro w mark et sh are, i n crease o u r a n d re p e a t b u si n e ss.
sh are o f t h e fu rn i t u re mark et . • St re n g t h e n b ra n d re c o g n i t i o n ,
• Bo o st cu st o mer sat i sfact i o n , i n c re a se b ra n d v i si b i l i t y and
mak e cu st o mer s h ap p i er wi t h o u r a wa re n e ss t h ro u g h t a rg e t e d
ser v i ce. ma rk e t i n g c a mp a i g n s, st ra t e g i c
• Get mo re reco g n i zed , mak e mo re p a rt n e rsh i p s, and innovative
p eo p l e k n o w ab o u t o u r b ran d . b ra n d i n g i n i t i a t i v e s.
Arowwai Industries Strategy

STRATEGIC PLAN
OBJECTIVES ACTION KEY PERFORMANCE INDICATOR

• Gro w ma rk e t sh a re , i n c re a se o u r • E x p a n d o u r ma rk e t p re se n c e b y • M e a su re t h e p e rc e n t a g e o f t h e t o t a l
sh a re o f t h e fu rn i t u re ma rk e t . i n c re a si n g our sh a re of the fu rn i t u re ma rk e t c a p t u re d b y t h e
• B o o st c u st o me r sa t i sfa c t i o n , ma k e fu rn i t u re i n d u st ry t h ro u g h t a rg e t e d c o mp a n y.
c u st o me rs h a p p i e r wi t h o u r se rv i c e . ma rk e t i n g e ffo rt s a n d st ra t e g i c • Tra c k c u st o me r sa t i sfa c t i o n l e v e l s
p a rt n e rsh i p s wi t h i n t h e n e x t fi sc a l t h ro u g h su rv e y s o r fe e d b a c k fo rms.
y e a r.
• E n h a n c e c u st o me r e x p e ri e n c e a n d
sa t i sfa c t i o n l e v e l s b y i mp l e me n t i n g
fe e d b a c k -d ri v e n i mp ro v e me n t s i n
se rv i c e q u a l i t y, o rd e r p ro c e ssi n g ,
a n d p o st -sa l e s su p p o rt o v e r t h e
n e x t si x mo n t h s.
Arowwai Industries Strategy

KEY Customer Lifetime

PERFORMANCE Value (CLV)

INDICATOR
D e ter m ine th e to ta l v a lue o f a
c us to me r o ve r th e ir e ntir e
r e la tion s hip w ith the c om pa n y
Th e s e ke y pe r f or m a nc e indic ator s he lp e va lu a te
th e c om pa ny ' s pe r f or m a nc e a c r os s v ar iou s a r e a s ,
gu id ing de c is io n- m a kin g a n d d r iving co ntinu ou s
im p ro ve m e nt e ffo rts .

Return on Investment
(ROI)
Assess the p r of ita bility of
m a r ke ting ca m pa igns , p r odu c t
la u nc he s , or oth e r s tra teg ic
in itia tiv e s .
Arowwai Industries Conclusion

CONCLUSIO
In co n cl u si o n , o u r st rat eg y d eck As we mo v e fo rward , it is
p r esen t at i o n h as p ro v i d ed a essen t i al t o mai n t ai n a fo cu s o n
co mp reh en si v e o v er v i ew o f o u r ex ecu t io n , ad ap tab i l i ty, an d

N co mp an y ' s st r at eg i c d i rect i o n an d
k ey i n i t i at i v es. T h r o u g h i n -d ep t h
co n t i n u o u s
en su re
i mp ro v emen t
our
to
l o n g -t erm
an al y si s an d t h o u g h t fu l p l an n i n g , su st ai n ab i l i t y an d co mp et i t i v e
we h av e i d en t i f i ed o p p o rt u n i t i es ad v an t ag e i n t h e mark et . Wi t h a
fo r g ro wt h , ad d r essed ch al l en g es, cl ear ro ad map an d a co mmi t ted
an d o u t l i n ed act i o n ab l e st ep s t o t eam d ri v i n g our st rat eg y
d r i v e o u r b u si n ess fo rward . B y fo rward , we are co n fi d en t i n o u r
l ev erag i n g our st ren g t h s, ab i l i t y t o o v erco me o b st acl es an d
emb raci n g i n n o v at i o n , an d ach i ev e o u r g o al s.
remai n i n g ag i l e i n t h e face o f
ch an g e, we are p o i sed t o ach i ev e
o u r o b j ect i v es an d real i ze o u r
v i si o n fo r su ccess.
Arowwai Industries By Group 1

THANK
YOU