Ways To Persuade and Words To Use

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Ways to Persuade and Words to Use

Types of arguments
Pathos involves using emotional language that is
designed to draw the reader in and make him feel for
you. For example: "If my allowance isn’t increased, I
won’t be able to go out with my friends and do
everything they do."
The big names strategy involves using the names of
experts or well-known people who support your
position. For example: "Dad agrees that increasing my
allowance will..."
Research and logos involve using studies, data, charts,
illustrations, and logic to back position and points. For
example: "As you can see in the pie chart, at my age the
Continued
The ethos strategy involves using language that shows that
your trustworthy and believable. For example: "As you may
recall, I’ve always been willing to put ten percent of my
allowance in my bank account, thus..."
Kairos creates a sense of urgency about how this is the right
moment to act. For example: "If I don’t get an increase in my
allowance today, I will miss out on the chance to..."
Phrases to Avoid

Using phrases like "I think" or "It seems that"


don’t convey a sense of confidence in your
position. Instead, use word combinations that
show how much you believe in what you are
writing.
Phrases to use
Phrases to Illustrate a Point:
For instance, for example, specifically, in particular, namely, such as, like
Phrases to...MORE Introduce an Example:
For example, thus, as an example, in the instance of, in other words, to
illustrate
Phrases to Make Suggestions:
To this end, keeping this in mind, for this purpose, therefore
Phrases to Transition Between Information:
Also, furthermore, additionally, besides that, equally as important,
similarly, likewise, as a result, otherwise, however
Phrases to Contrast Points:
On the other hand, nevertheless, despite, in spite of, yet, conversely,
instead, by the same token
Phrases for Conclusions and Summarizing:
With this in mind, as a result of, because of this, for this reason, so, due
to, since, finally, in short, in conclusion
Other Phrases
Some phrases don’t easily fit into a category and are just good for general use in
persuasive writing. Here are a few to remember:
I am certain. . .
I’m sure that you can see that . . .
What needs to be done/what we need to do. . .
I ask you to think about . . .
I am writing in order to . . .
Nevertheless . . .
On the other hand . . .
It has come to my attention that . . .
If you move forward with . . .
Obviously. . .
Surely . . .
Regardless . . .
If [ ] were to happen, then . . .
This can be fixed by . . .

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