Challenges and Strategies of

Digital Transformation

Problems and Solution Framework in Enterprise

Transformation

Blue Fish

2024/07
01
Prospects and
Risks of Digital
Transformation
The curiosity of executives

1 Executives' exploration of
digital transformation
Executives' Focus on Digital 2
Executives are curious about digital
Technology
transformation, and they hope to bring new
Executives pay close attention to the
opportunities and competitive advantages to
development of digital technology, including
enterprises by understanding and mastering
artificial intelligence, big data, cloud
this trend.
computing and so on. They want to know
how these technologies can be applied to
enterprises to improve business efficiency
and innovation ability.
3 Executives' Thoughts on Digital
Transformation Strategy
Executives think about how to formulate
effective digital transformation strategies to
cope with market changes and competitive
Definition and significance of transformation

Redefine the The Importance Practical

business model of Digital examples of
Transformation digital
Through scientific and
technological means, transformation
Digital transformation is
enterprises can break the
an inevitable choice for
Taking Taobao as an
traditional business model
enterprises to survive and
example, it shows how
and achieve innovation
develop in the digital age,
digital transformation can
and growth.
which is of great
change the operation
significance to the
mode and customer
competitiveness and long-
experience of enterprises.
term development of
enterprises.
02
Overview of the
transformational
framework
Introduction to the four dimensions

Dimension Dimension 1: Dimension 2:

Analysis of Digital Enterprise Integration of
Framework Transformation technology and
Strategy business
Explore the four key
dimensions of the digital Analyze the importance of This paper discusses the
framework to understand enterprise transformation necessity of the
how it can help businesses strategy and how to integration of technology
achieve digital develop an effective and business, and how to
transformation. digital strategy. achieve seamless docking
between the two.
Tips for choosing a consultant

Evaluate the
consultant's Establish long-term
Importance of capabilities and cooperative
Consultant experience relationship
Selection
When selecting consultants, Choosing a consultant is
In the process of digital
their professional not only a one-time
transformation, choosing
competence, industry decision, but also a long-
the right consultant is the
experience and success term partnership for
key, who can provide
stories should be continuous support in the
professional advice and
considered to ensure that process of digital
solutions.
they meet the needs of the transformation.
business.
03
Definition of
digital
transformation
Academic definition

Academic The Importance Practical

Definition of of Digital examples of
Digital Transformation digital
Transformation transformation
Digital transformation is
an inevitable choice for
Digital transformation As the largest e-
enterprises to survive and
refers to the use of digital commerce platform in
develop in the digital age,
technology to redesign China, Taobao has
which can help enterprises
business processes to successfully transformed
better adapt to market
improve efficiency, from traditional retail to e-
changes and customer
innovation and customer commerce through digital
needs.
satisfaction. transformation, and has
become the leader of
Practical application cases

1 Taobao's Digital Transformation

As the largest e-commerce platform in the world, Taobao has redefined its
business model through digital means and realized the transformation from
traditional retail to e-commerce.

2 Digital upgrading of manufacturing industry

By introducing the Internet of Things, big data and other technologies, the
manufacturing industry has realized the intellectualization and automation of the
production process, and improved the production efficiency and product quality.

3 Digital innovation in the financial industry

Through block chains, artificial intelligence and other technologies, the financial
industry has realized the digitalization of financial services and provided more
04
Enterprises are
facing challenges
Internal complaints

Complaint handling
Internal complaint Complaint case
and communication
phenomenon analysis
Effective handling of
Internal complaints are the Through the analysis of
internal complaints requires
expression of specific complaint cases, we
the establishment of a
employees'dissatisfaction can understand the root
good communication
with the working causes of the problems,
mechanism, listening to the
environment, treatment or summarize the experience
views of employees, solving
management, reflecting the and lessons, and provide
problems, safeguarding the
existing problems and reference for the
rights and interests of
improvement space of the improvement of
employees and the stability
enterprise. enterprises.
of enterprises.
IT Project Conflict

1 Common Manifestations of IT
Project Conflict
IT project conflicts often manifest themselves
as dissatisfaction between departments and
Impact of IT Project Conflicts 2
roles, and conflict between IT project success
IT project conflicts can lead to project delays,
rates and business needs.
cost overruns, and even affect the long-term
development of enterprises.
3 Strategies for Resolving IT
Project Conflicts
IT project conflicts can be effectively resolved
by improving project management,
enhancing team collaboration, and clarifying
business needs.
05
The reason
behind the
problem
Phenomena and root causes

1 Pain Points of Enterprise Digital Transformation

In the process of digital transformation, enterprises often face various problems

and challenges, such as contradictions between departments, conflicts between
the success rate of IT projects and business needs.

2 The Root of the Problem in Digital Reform

The problem of enterprise digital transformation mainly stems from the impact of
production system, product, architecture, process and organizational structure, as
well as the lack of comprehensive planning and design.

3 Challenges in Product Design and Management

Product design and management are the key to the digital transformation of
enterprises, but there are often problems in the design process, lack of user
System and process impact

Impact of system Importance of Synergies between

design on business Process systems and
Optimization processes
System design directly
affects business processes By optimizing the process, Systems and processes
and efficiency, and enterprises can improve complement each other. A
unreasonable design may work efficiency, reduce good system with efficient
lead to waste of resources errors and improve processes can promote
and inefficiency. customer satisfaction. the sustainable
development of
enterprises.
06

Product planning
problem
Absence phenomenon

1 Absence in Enterprise Digital

Transformation
In the process of enterprise digital
Lack of product planning 2
transformation, due to the lack of
Many enterprises neglect the importance of
comprehensive planning and understanding,
product planning in the process of digital
some key issues are often missing.
transformation, which leads to various
problems in the process of product design,
development and promotion.
3 The problem that the
organizational structure is not
suitable
The traditional organizational structure of
enterprises is often unable to meet the needs
of digital transformation, which hinders the
transformation process of enterprises to a
certain extent.
The impact of fragmentation

The Impact of The impact of The Impact of

Fragmentation on fragmentation on Fragmentation on
Product Design the development Organizational
process Structure
Fragmentation leads to
the complexity of product
Fragmentation Fragmentation leads to
functions and the decline
complicates the information islands and
of user experience, which
development process, affects internal
requires redesign to meet
increases the risk of collaboration, so it is
user needs.
project failure, and necessary to adjust the
requires optimization of organizational structure to
the development process improve the efficiency of
to improve efficiency. information flow.
07
Design process
issues
Common errors

Ignoring user Lack of global Disconnection

needs planning between
technology and
In the process of digital When enterprises carry business
transformation, out digital transformation,
enterprises often ignore if there is no overall In the process of digital

the real needs of users, planning, it will easily lead transformation, if there is

resulting in products can to waste of resources, a disconnection between

not meet the market, lagging behind the technology and business,

affecting business progress of the project, or enterprises will not be

development. even failure. able to achieve real

transformation, affecting
the competitiveness of
enterprises.
User feedback is missing

How to effectively
The Importance of Problems caused collect and use user
User Feedback in by lack of user feedback
Product Design feedback
Enterprises can collect user
User feedback is a key part Lack of user feedback may feedback through a variety
of product design, which cause product design to of channels, such as
can help enterprises deviate from user needs, questionnaires, user
understand user needs and increase development costs interviews, and integrate
optimize product functions and time, and reduce the feedback information
and user experience. product competitiveness. into the product design and
optimization process.
08
Product manager
capability
The impact of inadequate capacity

Impact of Impact of uneven Impact of

Inadequate IT resource Inadequate
Capability on allocation Capacity in Key
Product The unbalanced allocation
Positions
Management of IT resources may cause
The lack of competence of
some departments or
personnel in key positions
The lack of product
projects to lack the
may lead to decision-
management capability
necessary technical
making errors, affecting
may lead to product
support, affecting the
the implementation of
design deviating from
overall business operation.
enterprise strategy and
user needs and increase
business development.
the risk of project failure.
The importance of creative design

1 The Role of Creative Design in Digital Transformation

Creative design is the core driving force of digital transformation, which can
promote product innovation, enhance user experience, and thus enhance the
competitiveness of enterprises.

2 The Impact of Creative Design on User Experience

Excellent creative design can enhance the ease of use and attractiveness of
products, thereby improving user experience, enhancing user stickiness, and
promoting the development of enterprises.

3 The Role of Creative Design in Solving Enterprise

Problems

Through innovative design concepts and methods, enterprises can solve the
09
Architecture
design issues
Consequences of construction defects

Damage to the Impact of

Influence of reputation of Construction
Construction enterprises caused Defects on Project
Defects on Product by construction Schedule
Quality defects
Construction defects may
Construction defects may Construction defects may
lead to project delays,
lead to unstable product lead to customer
increase costs, and affect
performance, reduce user complaints, affect corporate
the competitiveness and
experience, and even cause reputation, and then affect
market position of
safety accidents. market share and
enterprises.
profitability.
Development cost impact

1 The Impact of Software

Architecture Defects on
Development Cost
Waste of resources due to 2 Inadequate design of software architecture
incorrect processes will lead to frequent modifications in the
Incorrect processes in the design, development process, thereby increasing
development, and go-live phases can waste development costs.
significant resources and drive up
development costs even further. 3 Product features that do not
match market demand
The mismatch between product function and
market demand will lead to product recycling
and additional development costs.
10

Process issues
 Key points of the three stages
1
Challenges in the design phase

The design stage is the beginning of the product life cycle, which requires clear objectives and
solutions. The difficulty in this stage is how to balance innovation and practicality.

2
Issues in the development phase

The development phase is the process of turning a design into a reality. Common problems include
technical difficulties, uneven resource allocation, and schedule control.

3 Difficulties in the operational phase

The operation phase focuses on the continuous optimization of products and user feedback.
Challenges include how to respond quickly to market changes, continuously improve products and
maintain user satisfaction.
Product design cycle

The Importance of Phases of the Methods of

Product Design Product Design Optimizing Product
Cycle Cycle Design Cycle

Product design cycle is the The product design cycle By introducing agile
key to the success of includes four stages: development, using design
enterprises, which requirement analysis, thinking and improving the
determines the quality of conceptual design, efficiency of team
products, market detailed design and collaboration, the product
acceptance and product testing. Each design cycle can be
competitiveness of stage has its own specific effectively optimized and
enterprises. tasks and objectives. the market response speed
of products can be
improved.
11
Organizational
structure
Weakness of team organization

1 Limitations of a Functional
Organizational Structure
Mismatch between KPI design 2 Functional organizational structures are often
and market demand slow to respond to complex and rapidly
If KPI design pays too much attention to changing market environments and are
internal processes and efficiency, while unable to quickly adjust resources to new
ignoring market demand, it will lead to challenges.
enterprises unable to effectively respond to
market changes and affect business
development.
3 Uneven allocation of IT
resources
If IT resources are only concentrated in a few
key positions and the needs of other
departments are ignored, it will lead to the
phenomenon of information islands within
Necessity of KPI design

Necessity of KPI Association of Impact of KPIs

design KPIs with market on key positions
demand
In the enterprise, KPI In key positions, the
design is a key tool to reasonable setting of KPI
The design of KPI should
measure business can guide the work focus
be closely integrated with
performance and of employees, improve
market demand to ensure
employee performance, work efficiency, and thus
that the strategic
which can clarify goals, promote the whole team
objectives of enterprises
motivate teams and to work towards a
are consistent with
optimize resource common goal.
customer needs, so as to
allocation.
achieve sustained growth
and competitive
12
Human resources
issues
Competency for key positions

Importance of The lack and Strategies to

competencies in influence of the improve the ability
key positions ability of key of key positions
positions
In the process of digital Improving the ability of
transformation, the ability The lack of competence in key positions through
of key positions directly key positions may lead to training and recruitment is
affects the operational decision-making errors, the key to solve the
efficiency and business increase project risks and problem of enterprise
development of affect the competitiveness digital transformation.
enterprises. of enterprises.
IT resource allocation

Strategies to
Common IT optimize IT
The importance of resource allocation
Resource Allocation
IT resource
Issues
allocation Strategies to optimize IT
Common IT resource resource allocation include
IT resource allocation is the
allocation issues such as establishing clear KPI
key to enterprise digital
wasted resources, indicators, strengthening
transformation. Reasonable
interdepartmental conflicts, cross-departmental
resource allocation can
and mismatches with collaboration, and
improve project success
business needs need to be improving the
rate and business needs.
addressed. competitiveness of key
positions.
13

Solution Strategy
Four dimensions of the framework

Overview of the Dimension 1: Dimension 2:

four aspects of Enterprise Technology selection
the framework demand analysis and implementation

This section will delve into The first dimension The second dimension
four key dimensions of the focuses on understanding focuses on the selection of
Digital Transformation and analyzing the specific appropriate technologies and
Framework to help needs of enterprises in tools and how to effectively
understand its order to provide targeted integrate these technologies
comprehensiveness and solutions for digital into the business processes of
utility. transformation. the enterprise.
Solve business problems
1
The importance of solving business problems

Solving business problems is the key to the sustainable development of enterprises. By

optimizing processes and improving efficiency, enterprises can enhance their competitiveness.

2 Ways to solve business problems

To solve business problems, we need to start from multiple perspectives, including product
planning, design process, personnel capacity, etc., and use various tools and methods
comprehensively.

3
The challenge of solving business problems

The challenges of solving business problems include rapid technological updates, fierce market
competition and changeable user needs, which require enterprises to have agile adaptability.
THANKS